Award Criteria: presented to an individual who has contributed in an exceptional and visionary way to the professionalism of the direct marketing industry and the development of the HVDMA. Named in honor of Leon Henry, a founder of the HVDMA and recipient of the first year's award.
2014: JoAnne Monfradi Dunn, Alliant
2013: John LaGreca, Federal Direct
2012: Lauretta Harris, Write Communications, Inc.
2011: Joe Furgiuele, Furgiuele & Company, Inc.
2010: Amy Altmann, Boardroom, Inc.
2009: Rich Mercado, Rich Direct
2008: Laura L. Smith, RMI Direct Marketing
2007: Brian Kurtz, Boardroom Inc.
2006: Helen Hoart, Staywell Consumer Health
2005: Martin Stein, RMI Direct Marketing Inc.
2004: Marty Edelston, Boardroom, Inc.
2003: Bob Sawyer, Sawyer Direct
2002: Leon Henry, Leon Henry, Inc