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Do This, Not That: NEW Email Marketing Techniques That Work

 June 27, 2022 |   57 min  |  Webinar 18

Do This, Not That: NEW Email Marketing Techniques That Work for 2022
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Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today!


Key takeaways will include:

  • Gain insight into what current environmental factors are causing open rates to fluctuate

  • Learn some of the current best days and times to send an email for maximum impact

  • Come away with key learnings around what subject lines are driving open rates and making offers stand out

  • Understand how Apple’s latest privacy policy is affecting email open rates and engagement


Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes.

With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability.

Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done!

Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC.


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Jay Schwedelson is the founder of, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services.

Having led through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

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