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Privacy Laws Discussion Group

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Braden Salas
Is a current HVDMA Member!Member
Board of Director

Can you provide an example of sites that "freely share data" so we can look at them?

Answer – I’m not exactly sure what this question or the quoted terms refer to. That said, websites that sell site data to multiple third parties or that permit site data to be used for cross-contextual (targeted) advertising need (at a minimum) to comply with the various state law disclosures we discussed during the webinar. In California (and possibly other states, depending on the outcome of currently pending lawsuits) additional disclosure banners may be recommended or required, for certain use cases – for instance, those that are not reasonably expected or implicitly consented to by consumers. (But this is an area of the law that is evolving, and there are a range of ways that websites are addressing these potential risks.)

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  • Braden Salas
    Is a current HVDMA Member!Member
    Board of Director
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