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Webinar Platform
Webinar recording and documents will be available within 1 week of today's event.
On-Demand Webinars are included with an HVDMA Membership.
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Speaker
Dr. Shen received his Ph.D. in Marketing from the University of Nebraska-Lincoln. He teaches Consumer Behavior, Digital Marketing Analytics, and Marketing Management. His research interests include consumer decision-making, service personalization, and direct and database marketing. For more, see his profile page: https://faculty.newpaltz.edu/danielshen/
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