California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know
Mar 25, 2021 | 61 min | Webinar 10
Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing.
At cbsi(tm), our primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. We have been in business for more than 40 years helping nearly every bank in the world connect with their customers.
Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative.
Tony Ficarrotta’s practice focuses on representing clients on a variety of privacy and technology matters, with a particular focus on product counseling and providing practical advice about how to navigate the complex requirements of GDPR, CCPA, and industry self-regulatory requirements as they apply to digital marketing and advertising. Tony has experience counseling clients in a broad cross-section of industries, including digital advertising, financial services, software, and retail. Prior to joining ZwillGen, Tony was Counsel at the Network Advertising Initiative, the leading self-regulatory organization for digital advertising in the U.S.