On - Demand Webinars

In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marketing team, you'll walk away with actionable insights into how video can elevate your brand presence.

Join us for this practical, down-to-earth session led by Ryan Geiger, a seasoned creative director with over a decade of experience producing high-impact video content for clients ranging from global brands to local businesses.

Topics Include:

• Why video is imperative in marketing today

• The advantages of video over static imagery

• Tips for making video creation simple and manageable

• Live Q&A

Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts.

What You'll Learn:

In this session, we'll dive deep into the synergistic world of Direct Mail and Artificial Intelligence, covering key areas such as:

• AI-Powered Campaign Planning: Discover how generative AI can be used to craft a compelling direct marketing campaign from the ground up.

• Project Planning Essentials: Understand the critical elements required for planning a successful direct mail project.

• AI Assistance: Learn where AI can make the most impact and how to integrate it seamlessly into your marketing strategies.

• Best Practices for Prompting: Gain insights into the best practices for crafting prompts that yield the most effective AI-driven planning results.

In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences.

Key Takeaways:

• Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames.

• Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event.

• Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies.

• Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI.

Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance.

“Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market.

Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out!

LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads?

Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage.

TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution.

2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA).

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters.

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges.

Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions.

Key Takeaways:

• Craft irresistible subject lines that boost open rates & increase clicks

• Design call-to-action buttons that drive action

• Optimize landing pages for higher conversions

• And More!

This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape.

The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition.

Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy.  Don't miss out on this journey through the airwaves!

Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient.

Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment.

We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key.

Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today!

Key Takeaways:

• Subject line tips to increase open rates

• Ideal sending days/frequencies

• Major pitfalls to avoid

• Quick wins; CTA buttons, landing page content and more!

This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now.

Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis.

What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks?

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today!

Key takeaways will include:

• Gain insight into what current environmental factors are causing open rates to fluctuate

• Learn some of the current best days and times to send an email for maximum impact

• Come away with key learnings around what subject lines are driving open rates and making offers stand out

• Understand how Apple’s latest privacy policy is affecting email open rates and engagement

As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business.

Building on the insights from previous years, we will:

• Analyze the Latest Legal Risks and Responsibilities: Stay informed about the most recent legislative developments and how they impact data brokers.

• Current Regulatory Trends: Gain a clear understanding of ongoing regulatory trends and their implications for data-driven marketing and operations.

• Operational Impact: Learn how these changes affect everyday practices and strategic planning within your organization.

• Practical Advice and Insights: Receive actionable advice and critical insights to help you adapt and ensure compliance in this complex regulatory environment.

In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions.

Key Topics:

• Tariffs:

  • Analysis on the influences from Canada and Mexico, and their short-term effects on the market.

• Uncoated Freesheet:

  • Mill Capacity: Understanding the current state and future projections.

  • Foreign Influence: How international factors are shaping the market.

  • Scheduled and Potential Changes: What’s on the horizon for the industry.

• Coated Freesheet:

  • Mill Capacity: Key insights into production capabilities.

  • Foreign Influence: The impact of global market dynamics.

  • Scheduled and Potential Changes: Upcoming alterations to keep an eye on.

• Direct Marketing:

  • The role of paper in the overall printing landscape.

  • How and where it fits relative to commercial print, packaging etc.

Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market.

Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling story telling.

What You Will Learn:

• Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal.

• Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders.

• Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard.

• Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities.

• Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories.

Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape.

Don't miss this opportunity to transform your PR approach and propel your business to new heights. Register now to secure your spot in this transformative workshop!

Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now.

You will learn:

• Simple and quick tweaks to double open rates for your email campaigns

• The power of subject lines and the tactics that increase open rates

• Ideal times/frequencies to send email

• And more!

In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance.

Join us for an exclusive webinar covering everything Postal!  We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch.

Updates and open discussion with Q & A on below:

• NEW 30% Mail Growth Incentive for Marketing Mail in 2024

• 2024 USPS Promotions, discount amounts, and how to participate.

• USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry.

• 2024 Postage Projections, percentages, and timelines to aid in budgeting.

2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases.  Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes.   Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space.  Ken is a former privacy regulator and General Counsel of LiveRamp, and he and Hannah counsel numerous data companies regarding regulatory compliance.

With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are collected and analyzed to inform marketing decisions. In this webinar, Dr Shen will demonstrate how he teaches market segmentation analysis of website data using Google Analytics. He will also introduce how he has worked, through a mentorship program, with HVDMA membership businesses, and discuss what else can be done to further our collaborative relationships.

Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within LinkedIn. Most people have a LinkedIn account, but most are not using the true power of LinkedIn. Tips will include how to find contacts through the various networks you are likely already connected to; refining your search to identify people to connect with in a very targeted way; understanding the power of LinkedIn groups, and how to post to get the most engagement.

If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you.  Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions will be left on the table.  Please join us for about an hour to enhance your knowledge of what location data is and what it means to you as a marketer.