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Why Video is Critical to Your Marketing

September 30, 2025 | 52 min | Webinar 46

Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today!

In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marketing team, you'll walk away with actionable insights into how video can elevate your brand presence.

Join us for this practical, down-to-earth session led by Ryan Geiger, a seasoned creative director with over a decade of experience producing high-impact video content for clients ranging from global brands to local businesses.

Topics Include:

  • Why video is imperative in marketing today

  • The advantages of video over static imagery

  • Tips for making video creation simple and manageable

  • Live Q&A

Sponsor

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Lorann, LLC is the new age List company that builds both business and consumer files you cannot find on the market today.   We have been supporting all of the top B2B compilers for more than 10 years, and now we feel it's our time to showcase our solutions to the consumer and business marketers today!  Our strength is global consumer and business coverage, everything healthcare, NPI database, linkage, EMR/EHR, Prescription, Physician Lifestyle Survey, business and consumer profiles, technographic global data, and state-of-the-art contact discovery, market research, email bounce replacement, LinkedIn, and consumer and business CPL and intent data sets for purchase.  Our consumer intent triggers one million form fills per week, including auto and home Insurance, warranty, home improvement, ACA, Medicare, solar, auto dealer daily feeds, final expense, mortgage, window, and roofing form fills. Free appends, profiles, sample consumer and business datasets upon request.  Once you get a taste, you're hooked!

Speaker

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Owner of Pinch Media

Meet Ryan Geiger - an award-winning creative powerhouse, whose extraordinary talent in directing high-impact videos has captivated the world’s largest brands, including Disney, Pepsi, and Oprah; with over a decade of unparalleled experience, he wields an impressive mastery over video design, marketing, and photography, all while seamlessly building client relationships and leading diverse teams to new heights of innovation and excellence. Ryan has directed and produced 350 videos for clients in every possible business sector, and has seen the incredible power of video for both large enterprise organizations, down to small mom-and-pop shops.

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