2020 Trends in Direct & Digital Marketing
2019 Holiday Party
Inside the Subscription Economy
Summer Networking Event
All Things Digital
2019 Roundtable Event
The Hudson Valley Direct Marketing Association hosted its always popular annual Rountable session at the beautiful Tamarack Country Club on a gorgeous spring day last Wednesday. Three veteran marketing prod moderated tables on the following subjects:
Paul Miller, American Catalog Marketing Association, spoke on Issues that Impact Catalog Merchants' Bottom Lines.
Heather Murphy, Belardi Wong, spoke on Pinterest: Facts About its Success; Why it's Different Than Other Social Media Sites; Best practices and Case Studies.
Andrew Kirshenbaum, PubWorx, spoke on Overcoming Traditional Print Business Challenges.
The Industry is facing a serious decline in print publications, and digital revenue has not yet offset it. Andrew advised challenging existing rules for name selection in DM campaigns. Different models are needed for digital vs. print. Online behavior is negative for offline models, and vice versa. Credit card auto renewal yields much better cancel rates, and can absorb higher prices.
Pinterest Best Practices
What is the ACMA
ACMA Points- HVDMA
US Privacy Law: You Worried Yet?
Privacy was the topic of the day on Wednesday, March 13 at Tamarack Country Club. HVDMA hosted Ken Dreifach of Zwillgen PLLC, a seasoned data privacy attorney, who talked about “The California Consumer Privacy Act, the GDPR and the Future of US Privacy Law: Time to Worry Yet?” Attached is a copy of Ken’s presentation on a subject that could threaten all of our businesses if we’re not vigilant in helping to guide the legislative process. Ken would welcome any questions you might have.