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The Laura L. Smith Scholarship

In honor of Laura L. Smith, HVDMA presents awards each year to outstanding marketing students. With a history dating back to 2002, past scholarships have been awarded to ambitious students attending Mercy College, Fashion Institute of Technology, Fordham, SUNY New Paltz, and Pace University.


Scholarship eligibility is open to students demonstrating academic excellence, enthusiasm, professionalism, and potential to add valuable contributions to the marketing industry. Direct Marketing program students and those studying closely related disciplines such as Digital Marketing, Brand/Product Marketing, Data Sciences, and more are encouraged to apply.

For the year 2022, a total of three scholarships were each granted in the amount of $1,000 during the HVDMA’s Holiday Party in December.

Apply Now

Don't miss your chance to apply for the Laura L. Smith Scholarship Award. The application form awaits you just below.

For any questions or clarifications, please email


Remember to save the date - December 7th for our Annual Holiday Party, where we will recognize this year's scholarship awards.

Best of luck with your application!

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Past Recipients


Braden Salas, NYC

"Upon being honored with the Laura L. Smith Scholarship in 2015, I experienced relief in financial stress, allowing me to focus intently on my academic pursuits. The HVDMA provided more than just monetary assistance; it created numerous networking opportunities with local marketing professionals, enriching my educational experience and paving the way for a successful career."


Rommyani Basu, Westchester

"The 2019 Laura L. Smith Scholarship not only allowed me to destress about financing my academic career path but also exposed me to a network of professionals and opportunities in the direct marketing industry. I am forever grateful knowing that I have people rooting for me every step of the way."

Scholarship Application

Laura L. Smith Scholarship Application

DUE BY NOVEMBER 17th, 2023

This Scholarship is awarded to the applicant who shows the greatest interest and promise for leadership in direct, integrated or one to one marketing.

About you

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Academic Background

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Employment Information

Goals & Objectives

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