© 2019 Hudson Valley Direct Marketing Association Created by Braden Salas.

Business Casual

Podcast

Episode 6 Machine Learning/A.I. for Direct Mail Marketing

November 25th, 2019

Episode Six of "Business Casual."

The HVDMA presents "Machine Learning/A.I. for Direct Mail Marketing", another new episode of the Business Casual Podcast series. We delve into the implementation of advanced Machine Learning in the data selection and optimization process for direct mail.

  • What is machine learning and how does it work?

  • How does a machine learn?

  • How is machine learning different from traditional modeling/analytics?

  • What makes it better?

  • What does this mean for my direct mail campaigns?

Episode 4 A Podcast about Podcast Advertising Pt 3

June 6th, 2019

The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association.  This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency.  Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works.

 

This is Part 3 of 4 episodes designed to enlighten you about the world of Podcast Advertising.  In the series we will cover:

 

  • What Podcasts and Podcast advertising are

  • Their value as an advertising medium

  • How you as a marketer can gain access to them

  • The mechanics and metrics of a successful campaign

Episode 5 A Podcast about Podcast Advertising Pt 4

June 26th, 2019

The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association.  This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency.  Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works.

 

This is Part 4 of 4 episodes designed to enlighten you about the world of Podcast Advertising.  In the series we will cover:

 

  • What Podcasts and Podcast advertising are

  • Their value as an advertising medium

  • How you as a marketer can gain access to them

  • The mechanics and metrics of a successful campaign

Episode 3 A Podcast about Podcast Advertising Pt 2

May 29th, 2019

The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association.  This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency.  Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works.

 

This is Part 2 of 4 episodes designed to enlighten you about the world of Podcast Advertising.  In the series we will cover:

 

  • What Podcasts and Podcast advertising are

  • Their value as an advertising medium

  • How you as a marketer can gain access to them

  • The mechanics and metrics of a successful campaign

Episode 1 Mobile First Marketing Strategy

August 27th, 2018

Episode one of "Business Casual" features an interview with Richard Lowden, Founder and CEO of RTBiQ, by Donna Hamilton. Their conversation focuses on how and why smart marketers are adopting mobile-first strategies. 
Business Casual is hosted by Hudson Valley Direct Marketing Association. 
Moderated by Donna Hamilton, Senior Vice
President for Data Acquisition and Activation at Alliant.

Episode 2 A Podcast about Podcast Advertising Pt 1

May 8th, 2019

The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association.  This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency.  Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works.

 

This is Part 1 of 4 episodes designed to enlighten you about the world of Podcast Advertising.  In the series we will cover:

 

  • What Podcasts and Podcast advertising are

  • Their value as an advertising medium

  • How you as a marketer can gain access to them

  • The mechanics and metrics of a successful campaign