An Audience’s Purpose

Brands chase audiences everywhere ~ list brokers, NextMark, digital platforms, social

media sites, billboards, data marketplaces, CTV, mobile phones, and more. The goal is

simple: find the audience, target the audience, and win the audience.

But what if an audience is far more than a targeting mechanism?

In this webinar, we begin by exploring the definition of an audience. From there, we

examine the foundation of audiences, and the often-overlooked role they play in