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Thu, Jun 24



Do This, Not That: NEW Email Marketing Techniques That Work

Registration is Closed
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Do This, Not That: NEW Email Marketing Techniques That Work

Time & Location

Jun 24, 2021, 1:00 PM – 2:00 PM EDT


About The Event

Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Forget what you think you know about email marketing and discover how you can best capture increased attention on inboxes with real, actionable insights from the last 60 days. This session will guide you through the latest best practices to help cut through the noise and ensure your emails are making an impact.

Key Takeaways Include:

  • Increasing open rates with stronger subject lines
  • The best days and ideal frequencies for sending emails
  • How to incorporate personalization, emojis and interactive design to capture specific demographic audiences and drive performance

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