Do This, Not That: NEW Email Marketing Techniques That Work for 2022

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today!

Key takeaways will include:

• Gain insight into what current environmental factors are causing open rates to fluctuate
• Learn some of the current best days and times to send email for maximum impact
• Come away with key learnings around what subject lines are driving open rates and making offers stand out
• Understand how Apple’s latest privacy policy is affecting email open rates and engagement