From Clicks to Connections: Online Strategies for In-Person Events

In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences.

Key Takeaways:

• Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames.

• Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event.

• Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies.

• Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI.