Grow Your Network and Referral Base with LinkedIn

Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within LinkedIn. Most people have a LinkedIn account, but most are not using the true power of LinkedIn. Tips will include how to find contacts through the various networks you are likely already connected to; refining your search to identify people to connect with in a very targeted way; understanding the power of LinkedIn groups, and how to post to get the most engagement.

SPEAKER

Risa Hoag, President of GMG Public Relations

Risa Hoag is the President of GMG Public Relations, a full-service public relations, marketing, and advertising agency she founded in 1991. She is a sought-after speaker on marketing strategies, public relations, social media, and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

SPONSOR

Complete Mailing Lists, LLC

Celebrating our 17th year, Complete Mailing Lists continues to be a leading source for databases that provide detailed insights for all B2B and B2C marketers and continues to be a premier source for over 40 million Licensed Professionals.

*A portion of Complete Mailing Lists sponsorship was donated to the Lustgarten Foundation. The Lustgarten Foundation is the largest private funder of the world’s preeminent pancreatic cancer researchers.*