Tue, Sep 17
|Webinar
Harmonizing Voices: Multicultural Marketing in Podcasts & Audio
Time & Location
Sep 17, 2024, 1:00 PM – 2:00 PM EDT
Webinar
Registrants
About The Event
“Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market.
SPEAKER
Ava Yurchison is an account executive with a focus in digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles however she has been in her current position since 2020. Her job functions include building custom marketing plans for business and organizations across with United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson.
Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her fiancé are massive sports fans – Go Yankees, Rangers and Vikings!