Marketing Success in the Digital Age

Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis.

What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age? Did using chatbots help? Why is FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks?

SPEAKERS

Jim Perry, Senior Strategist at Market Insights

Jim Perry is a Senior Strategist at Market Insights, a consulting firm with…