Why Insert Media Is Still Relevant…..Perhaps Now More Than Ever

This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong!

• We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting
• Present examples and case studies of advertisers who have continued to make this channel work for them…..even through the COVID-19 era
• We’ll also review how you can look to monetize your own outbound customer communications…whether via your product shipments, catalogs, billing statements or reactivation efforts