Why Video is Critical to Your Marketing

In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marketing team, you'll walk away with actionable insights into how video can elevate your brand presence.

Join us for this practical, down-to-earth session led by Ryan Geiger, a seasoned creative director with over a decade of experience producing high-impact video content for clients ranging from global brands to local businesses.

Topics Include:

• Why video is imperative in marketing today

• The advantages of video over static imagery

• Tips for making video creation simple and manageable