Search Results

2025 HVDMA Holiday Party December 4th, 2025 The HVDMA 2025 Holiday Party was held on Thursday, December 4th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing audiences and data company that retail and media brands trust to help them grow and thrive. Marketers who use Wiland’s audience and data products in their multichannel campaigns are able to target their messages with maximum accuracy to the people most likely to respond, resulting in increased revenue, profit, and the highest possible ROI. Learn more at www.wiland.com . Lunch Sponsor Whipple Direct Mail Whipple Direct Mail provides turnkey direct mail solutions for leading consumer brands, combining extensive internal expertise with established relationships across a network of the industry's top-tier service providers. Cocktail Sponsor

Current Memberships Corporate Members Adstra Complete Mailing Lists Data Axle Focus USA Lett Direct Response Solutions Wiland Alliant Cornerstone Services, Inc. Dataline Data Integrated Marketing Solutions LiftEngine Rickard Squared Anchor Computer Crosslists Estee Marketing Group Key Marketing Advantage Path2Response Whipple Direct Mail Individual Members Ava Yurchison iHeartMedia Brad Greenberg Cenveo Dan Wells DonorBureau Doug Sauerhaft GreatMailingLists.com Jeff Kobil Jeff Kobil Consulting Linda Santaite DSA Direct, LLC Michael Bryant Mike Bryant Marketing Richard Vergara HVDMA Barbara Osborne Barbara Osborne Consulting Bruce Reznik HVDMA Deborah Demore GrayHair Software Eric Streiff Eric Streiff Jon Bowman Salem One, Inc. Lori Badman LB Marketing Services Mike Soltis Aspire-North Risa Hoag GMG Public Relations, Inc. Becky Santaniello Mailinglists.com Corinna Kelly Authentic Brands Group Don Monell Aristotle Jay Schwedelson Subjectline.com Ken Dreifach ZwillGen, PLLC Mark Hammar Hammar Consulting Nicholas Francoeur Jara List Management Student Members Alexis Voss Metropolitan Community College Christiana Ferencz Fairfield University Jacalyn Pugliese Fairfield University Dilek Irmak SUNY New Paltz Jeremy Cosenza SUNY New Paltz Danielle Palawasta Fairfield University B2B Visibility Have a chance to sponsor an event! Email blasts to 800+ emails. Marketed on Social Media platforms. Shout out at our event including signage on tables. Career Dashboard Have access to our exclusive career dashboard. Post resumes or job postings for marketing professionals. Pricing Discounted Event Pricing Receive reduced event pricing as a member

The HVDMA is an association for webinars, podcasts, in-person networking, luncheons, and awards/scholarship opportunities. Where Marketing Professionals Connect Since 1988 The Hudson Valley Direct Marketing Association (HVDMA) has been connecting marketing professionals from Connecticut, New York, and New Jersey. Upcoming Events No events at the moment What's new... Marketing Expert Lori Sloves Appointed to the Hudson Valley Direct Marketing Association's Awards and Scholarship Committee Belkys Reyes Joins Hudson Valley Direct Marketing Association’s Fundraising Committee Kathy Stivaletti Appointed to Hudson Valley Direct Marketing Association’s Board of Directors Newsletter By clicking submit below, you consent to allow HVDMA to store and process the personal information submitted above to provide you the content requested. Submit Thank you for submitting!

See past and present event images. Past Events December 4, 2025 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2025 Holiday Party on Thursday, December 4th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! See More... December 7, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! See More... December 5, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! See More... September 20, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! See More... 2020 Trends in Direct & Digital Marketing 2019 Holiday Party Inside the Subscription Economy Summer Networking Event All Things Digital 2019 Roundtable Event The Hudson Valley Direct Marketing Association hosted its always popular annual Rountable session at the beautiful Tamarack Country Club on a gorgeous spring day last Wednesday. Three veteran marketing prod moderated tables on the following subjects: Paul Miller, American Catalog Marketing Association, spoke on Issues that Impact Catalog Merchants' Bottom Lines. Heather Murphy, Belardi Wong, spoke on Pinterest: Facts About its Success; Why it's Different Than Other Social Media Sites; Best practices and Case Studies. Andrew Kirshenbaum, PubWorx, spoke on Overcoming Traditional Print Business Challenges. The Industry is facing a serious decline in print publications, and digital revenue has not yet offset it. Andrew advised challenging existing rules for name selection in DM campaigns. Different models are needed for digital vs. print. Online behavior is negative for offline models, and vice versa. Credit card auto renewal yields much better cancel rates, and can absorb higher prices. Heather Murphy Pinterest Best Practices Paul Miller What is the ACMA Paul Miller ACMA Points- HVDMA US Privacy Law: You Worried Yet? Event Presentation. Privacy was the topic of the day on Wednesday, March 13 at Tamarack Country Club. HVDMA hosted Ken Dreifach of Zwillgen PLLC, a seasoned data privacy attorney, who talked about “The California Consumer Privacy Act, the GDPR and the Future of US Privacy Law: Time to Worry Yet?” Attached is a copy of Ken’s presentation on a subject that could threaten all of our businesses if we’re not vigilant in helping to guide the legislative process. Ken would welcome any questions you might have. 2018 Holiday Party

2024 HVDMA Holiday Party December 5th, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Lunch Sponsor Blue Horse Data Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

On - Demand Webinars September 30, 2025 at 5:00:00 PM In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marketing team, you'll walk away with actionable insights into how video can elevate your brand presence. Join us for this practical, down-to-earth session led by Ryan Geiger, a seasoned creative director with over a decade of experience producing high-impact video content for clients ranging from global brands to local businesses. Topics Include: Why video is imperative in marketing today The advantages of video over static imagery Tips for making video creation simple and manageable Live Q&A Watch Now June 24, 2025 at 5:00:00 PM Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn: In this session, we'll dive deep into the synergistic world of Direct Mail and Artificial Intelligence, covering key areas such as: AI-Powered Campaign Planning: Discover how generative AI can be used to craft a compelling direct marketing campaign from the ground up. Project Planning Essentials: Understand the critical elements required for planning a successful direct mail project. AI Assistance: Learn where AI can make the most impact and how to integrate it seamlessly into your marketing strategies. Best Practices for Prompting: Gain insights into the best practices for crafting prompts that yield the most effective AI-driven planning results. Watch Now May 6, 2025 at 5:00:00 PM In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences. Key Takeaways: Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames. Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event. Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies. Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI. Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance. Watch Now September 17, 2024 at 5:00:00 PM “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Watch Now April 23, 2024 at 5:00:00 PM Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Watch Now February 27, 2024 at 6:00:00 PM LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage. Watch Now September 19, 2023 at 5:00:00 PM TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Watch Now March 28, 2023 at 5:00:00 PM 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Watch Now August 18, 2022 at 5:00:00 PM For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Watch Now March 3, 2022 at 6:00:00 PM Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Watch Now August 5, 2025 at 5:00:00 PM Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: Craft irresistible subject lines that boost open rates & increase clicks Design call-to-action buttons that drive action Optimize landing pages for higher conversions And More! Watch Now June 10, 2025 at 5:00:00 PM This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Watch Now April 22, 2025 at 5:00:00 PM Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy. Don't miss out on this journey through the airwaves! Watch Now July 16, 2024 at 5:00:00 PM Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Watch Now April 9, 2024 at 5:00:00 PM Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Watch Now January 23, 2024 at 6:00:00 PM We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Watch Now July 25, 2023 at 5:00:00 PM Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today! Key Takeaways: Subject line tips to increase open rates Ideal sending days/frequencies Major pitfalls to avoid Quick wins; CTA buttons, landing page content and more! Watch Now March 21, 2023 at 5:00:00 PM This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Watch Now June 30, 2022 at 5:00:00 PM Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Watch Now January 27, 2022 at 6:00:00 PM Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Watch Now July 15, 2025 at 5:00:00 PM As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. Building on the insights from previous years, we will: Analyze the Latest Legal Risks and Responsibilities : Stay informed about the most recent legislative developments and how they impact data brokers. Current Regulatory Trends : Gain a clear understanding of ongoing regulatory trends and their implications for data-driven marketing and operations. Operational Impact : Learn how these changes affect everyday practices and strategic planning within your organization. Practical Advice and Insights : Receive actionable advice and critical insights to help you adapt and ensure compliance in this complex regulatory environment. Watch Now May 20, 2025 at 5:00:00 PM In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs : Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet : Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet : Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing : The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Watch Now March 25, 2025 at 5:00:00 PM Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling story telling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Don't miss this opportunity to transform your PR approach and propel your business to new heights. Register now to secure your spot in this transformative workshop! Watch Now May 7, 2024 at 5:00:00 PM Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Watch Now March 5, 2024 at 6:00:00 PM In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance. Watch Now October 10, 2023 at 5:00:00 PM Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW 30% Mail Growth Incentive for Marketing Mail in 2024 2024 USPS Promotions, discount amounts, and how to participate. USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry. 2024 Postage Projections, percentages, and timelines to aid in budgeting. Watch Now April 25, 2023 at 5:00:00 PM 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Ken is a former privacy regulator and General Counsel of LiveRamp, and he and Hannah counsel numerous data companies regarding regulatory compliance. Watch Now October 27, 2022 at 5:00:00 PM With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are collected and analyzed to inform marketing decisions. In this webinar, Dr Shen will demonstrate how he teaches market segmentation analysis of website data using Google Analytics. He will also introduce how he has worked, through a mentorship program, with HVDMA membership businesses, and discuss what else can be done to further our collaborative relationships. Watch Now June 16, 2022 at 6:00:00 PM Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within LinkedIn. Most people have a LinkedIn account, but most are not using the true power of LinkedIn. Tips will include how to find contacts through the various networks you are likely already connected to; refining your search to identify people to connect with in a very targeted way; understanding the power of LinkedIn groups, and how to post to get the most engagement. Watch Now October 28, 2021 at 5:00:00 PM If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions will be left on the table. Please join us for about an hour to enhance your knowledge of what location data is and what it means to you as a marketer. Watch Now

Resume Objective I am currently exploring full-time opportunities as a Marketing Coordinator, Digital marketing specialist, Digital Strategist, Social Media Coordinator, and Marketing Specialist. About me Not your average marketing pro! Experienced marketing professional with over 3 years of expertise in Social Media and Digital Marketing, demonstrating proficiency in Client Servicing, Account Management, and Social Media Content Strategy. Known for turning dry content into engaging stories and making brands the talk of the digital town. < Back Smit Goswami In seek of... On-site Full-time New York, NY, USA HVDMA Profile LinkedIn Resume Posted on 2/15/24, 7:17 PM Updated on 2/15/24, 7:17 PM

Connect with HVDMA's marketing professionals for guidance in the evolving world of marketing. Reach out with questions, comments, or inquiries – we're here to help! Contact Us Welcome to HVDMA.org, the place where marketing professionals unite! Feel free to reach out to us with any questions, comments, or inquiries you might have. Our team is eager to assist you and help you navigate the ever-evolving world of marketing. Don't hesitate, let's get in touch! Phone Coming Soon! Email info@hvdma.org Social Media First Name Last Name Email Message Thanks for submitting! Send

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Nov 12, 2020 | 48 min | Webinar 7 Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impact, discover how Digital Media can transform your business in a marketplace that moves faster and faster each day. Presentation Intro Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Jack Hojnar Speaker As the company lead for Marketing and Technology initiatives, Jack Hojnar is lucky to be able to create something new every day. Having been part of large companies, like Allstate, and start-ups, such as Peapod, his experience has helped move cbsi continually forward. Kc Tagliareni Speaker Kc Tagliareni has worked in commercials, music videos and film production. He joined Grey Advertising as an Art Director working on various accounts. Upon the formation of G2 Branding and Design, Kc brought his technological and creative approach to this new agency. While at G2, he founded the successful Motion Design Department at G2 Branding and Design (WPP Company). Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency. Victor Perez Speaker Victor Perez began his creative career developing computer graphic animations and directing and editing videos for various corporations including IBM, American Express and Ciba-Geigy. Victor joined Grey Advertising’s Visual Communications Group, where he rose to the ranks of creative director while working to pioneer interactive multimedia deployment for their clients. Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency.

< Back Marketing & Sales Associate (Entry Level) Apply Now LiftEngine Remote Full-time INQUIRE Pearl River, NY, USA Posted on 5/7/24, 6:50 PM 5/7/24, 10:02 PM Updated on About the Position LiftEngine supports over 250+ clients and is growing its marketing team to help advertise its solutions. In this role, you will work within our Marketing Department to help support the marketing team with brand awareness and lead-generation efforts. In addition, you will be the point of contact for all ad-hoc Sales team requests and help ensure their completion. These requests typically involve creating and updating marketing documentation and sales presentations to ensure proper positioning and branding are used throughout. If you are technologically savvy, comfortable working independently as well as within team environments, and driven with a “go-getter” mindset, this opportunity could be an excellent match for you. Ideal candidates will live in the New York/Tristate area. This role is an entry-level position, so we encourage new or recent graduates to apply. Responsibilities Fuel Marketing Innovations and Lead Development: Dive into various channels to amplify our lead generation efforts. You’ll explore and identify high-impact networking events and conferences, crafting compelling marketing content that captures attention and drives conversions. Strategically Build and Amplify Our Brand: Elevate our market presence through creative and impactful brand-building initiatives. You’ll work on campaigns that not only enhance visibility but also deepen our brand’s connection with our audience, setting us apart in a competitive industry. Craft and Lead Cutting-edge Marketing Campaigns: Take charge of our email and social media strategies, from conceptualizing eye-catching campaigns to crafting engaging content and managing posts. Apply A/B testing to refine tactics and leverage campaign analytics to steer our marketing efforts toward measurable success. Collaborate Closely with Sales: Act as a crucial bridge between Marketing and Sales, providing essential support that fuels our sales engine. You’ll create tailored sales materials, from sleek one-pagers to detailed digital presentations for our platforms, ensuring our sales team is equipped to succeed. Play a Pivotal Role in Our Product’s Lifecycle: Directly influence the trajectory of our SaaS platform and API offering from its exciting launch to its ongoing evolution. Immerse yourself in a role where your insights and strategies make a tangible impact on our product’s market position and user adoption. Be at the Forefront of Technological Innovation with Generative AI: Engage with generative AI technologies that are setting the stage for the future of marketing and customer interaction. You’ll explore how these advanced tools can be integrated into our processes, pioneering changes that optimize content creation and enhance business operations. Position Requirements BA/BS or equivalent in a marketing or business-related degree Technologically savvy and proficient in Word, Excel, PowerPoint, and Canva. Design experience or an eye for design is a plus. Exhibits incredible attention to detail. Ability to work well independently and within teams. Out-of-the-box thinking and open to learning new skills to achieve goals. A self-starter who will proactively identify new marketing channels, platforms, and needs. Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills. Prior internship or related experience within the marketing field is a plus. About the Company Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients. Behind LiftEngine is LiftBase, our proprietary addressable consumer database . Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad . Apply Now

Resume Objective I’m seeking an entry-level position in New York or Connecticut after I graduate in May, ideally in advertising, digital marketing, or media marketing. I'm hoping to join a creative and innovative company where I can contribute to exciting campaigns and gain hands-on experience in the field! About me I’m Mia Hanrahan, a senior at Fordham University majoring in Communications: Digital Technologies and Emerging Media with a minor in Marketing. I’m also an HVDMA Student Ambassador, which has given me the chance to learn about the latest in digital marketing and network with some amazing professionals! I’m passionate about creative marketing strategies that engage audiences, and enjoy bringing innovative ideas to life through design, branding, and campaigns! < Back Mia Hanrahan In seek of... On-site Full-time New York, NY, USA HVDMA Profile LinkedIn Resume Posted on 10/23/24, 10:32 PM Updated on 10/23/24, 10:32 PM

Resume Objective Hoping to be a resource to fellow members or their connections as a consultant, 1099 or perhaps something that could lead to a permanent position. Very open. About me Direct Marketing Professional that is very detail oriented. Background with brokerage and management side as well as compilation from years with CMG, MCH and Acxiom. Ran my own company spending time learning analytics, enhancements, modeling, etc. I have a good handle on Hygiene, privacy and ethics. Very technically adept including ChatGPT. < Back Mark Hammar In seek of... Remote Contract North Andover, MA 01845, USA HVDMA Profile LinkedIn Resume Posted on 10/1/24, 9:13 PM Updated on 10/1/24, 9:13 PM