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On-Demand Webinars

The HVDMA would like to thank all speakers and sponsors for putting together a great database of knowledge! If it were not for them this would not be possible!

Direct Mail Online:
Precision in Direct Mail Should Influence Your Digital Advertising

Direct Mail Online:
Precision in Direct Mail Should Influence Your Digital Advertising

We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st ...

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Postal Power

Postal Power

Join us for an exclusive webinar covering everything Postal!  We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch.

Updates and open discussion with Q & A on below:

  • NEW...

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CTV Advertising: Unleashing Growth with TV-Digital Integration

CTV Advertising: Unleashing Growth with TV-Digital Integration

TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn...

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Quick Win Email Tips – What is working NOW!

Quick Win Email Tips – What is working NOW!

Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big ...

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The New State Privacy Laws:  A Primer for Data Companies

The New State Privacy Laws: A Primer for Data Companies

2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases.  Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scru...

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How to Keep Your Business Strong During Uncertain Times

How to Keep Your Business Strong During Uncertain Times

2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increa...

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Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age

Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age

This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as di...

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Analyzing Market Segments with Google Analytics

Analyzing Market Segments with Google Analytics

With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are...

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The ACMA's Efforts on Behalf of Your Bottom Line

The ACMA's Efforts on Behalf of Your Bottom Line

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization h...

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Marketing Success in the Digital Age

Marketing Success in the Digital Age

Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Prot...

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Grow Your Network and Referral Base with LinkedIn

Grow Your Network and Referral Base with LinkedIn

Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within Link...

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WHERE’S MY PAPER?

WHERE’S MY PAPER?

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges.

...
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Do This, Not That: NEW Email Marketing Techniques That Work for 2022

Do This, Not That: NEW Email Marketing Techniques That Work for 2022

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns execute...

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Demystifying Location Data

Demystifying Location Data

If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you.  Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions w...

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What's the Future of the Postal Service and Where Do I Fit In?

What's the Future of the Postal Service and Where Do I Fit In?

As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan ...

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What’s Your Plan B?

What’s Your Plan B?

What is your Plan B as life gets back to a yet to be determined “new normal”?  How are you going to move you and your business forward?  Terry will help you look at  what you have learned over the past year and utilize those insights to succeed.

...
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Do This, Not That: NEW Email Marketing Techniques That Work

Do This, Not That: NEW Email Marketing Techniques That Work

Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences n...

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What is Identity Resolution?

What is Identity Resolution?

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietraf...

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Is Artificial Intelligence/Machine Learning Real?

Is Artificial Intelligence/Machine Learning Real?

We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to u...

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Disruption in the Media Landscape

Disruption in the Media Landscape

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption.

...
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California (and now Virginia!) 2.0:  CCPA, CPRA, and What Data Companies Need to Know

California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know

Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing.

...
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 Master Class: How to K.A.R.E. for your Business in 2021 Part 2

Master Class: How to K.A.R.E. for your Business in 2021 Part 2

K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clie...

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Master Class: How to K.A.R.E. for your Business in 2021 Part 1

Master Class: How to K.A.R.E. for your Business in 2021 Part 1

K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision makers, lack of adequate i...

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Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales

In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before.  From how to properly record videos to distributing them easily and quickly to measuring their impa...

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LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered

LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered

Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR.

Risa will review:

  • How to maximize your posts for visibility

  • Writing articles to get traction and engagement

  • How to make sure your busine...

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Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life?

Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life?

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive D...

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Why Insert Media Is Still Relevant...Perhaps Now More Than Ever

Why Insert Media Is Still Relevant...Perhaps Now More Than Ever

This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong!

  • We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting

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Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy

Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy.

...
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Using LinkedIn to Grow Your Business

Using LinkedIn to Grow Your Business

Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blog...

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10 Tips on How to Manage WFH While Keeping Your Sanity

10 Tips on How to Manage WFH While Keeping Your Sanity

An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas!

...
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