On-Demand Webinars

The HVDMA would like to thank all speakers and sponsors for putting together a great database of knowledge! If it were not for them this would not be possible!

Do This, Not That: NEW Email Marketing Techniques That Work

Do This, Not That: NEW Email Marketing Techniques That Work

Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences n...

What is Identity Resolution?

What is Identity Resolution?

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietraf...

Is Artificial Intelligence/Machine Learning Real?

Is Artificial Intelligence/Machine Learning Real?

We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to u...

Disruption in the Media Landscape

Disruption in the Media Landscape

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption.

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California (and now Virginia!) 2.0:  CCPA, CPRA, and What Data Companies Need to Know

California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know

Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing.

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 Master Class: How to K.A.R.E. for your Business in 2021 Part 2

Master Class: How to K.A.R.E. for your Business in 2021 Part 2

K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clie...

Master Class: How to K.A.R.E. for your Business in 2021 Part 1

Master Class: How to K.A.R.E. for your Business in 2021 Part 1

K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision makers, lack of adequate i...

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales

In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before.  From how to properly record videos to distributing them easily and quickly to measuring their impa...

LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered

LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered

Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR.

Risa will review:

  • How to maximize your posts for visibility

  • Writing articles to get traction and engagement

  • How to make sure your busine...

Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life?

Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life?

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive D...

Why Insert Media Is Still Relevant...Perhaps Now More Than Ever

Why Insert Media Is Still Relevant...Perhaps Now More Than Ever

This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong!

  • We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting

Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy

Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy.

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