2026 Privacy Law:
Critical Updates for Data Brokers
June 09, 2026 | 57 min | Webinar 51
Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today!
As we move into 2026, the dynamic landscape of privacy laws continues to evolve, bringing new considerations and responsibilities for data brokers. Join us for our latest webinar, “2026 Privacy Law: Critical Updates for Data Brokers,” where we will explore what’s changed — and what it means for your business.
​
With several new state privacy laws taking effect in 2026, expanded definitions of sensitive data, and enhanced consumer rights and opt-out mechanisms gaining traction across the country, organizations that work with regulated data must stay informed and proactive.
​
Building on insights from previous years, we will:
​
Analyze the Latest Legal Risks and Responsibilities:
Review newly effective state privacy statutes and recent amendments to existing laws, and understand how evolving definitions, disclosure requirements, and data broker obligations may impact your organization.
​
Current Regulatory Trends:
Gain a clear understanding of enforcement trends, universal opt-out mechanisms, and growing expectations around transparency and consumer control.
​
Operational Impact:
Learn how these changes influence everyday marketing practices, data sourcing, suppression processes, vendor relationships, and long-term compliance strategy.
​
Practical Advice and Insights:
Receive actionable guidance to help you adapt confidently, strengthen your compliance posture, and ensure your organization is prepared for what lies ahead in 2026 and beyond.
Sponsor
Established in 1997, Integrated Marketing Solutions (IMS) was a spin-off from The Swiss Colony, now Colony Brands, Inc. IMS was formed as an independent entity to allow the highly successful strategies developed by Colony Brands to be leveraged across a broader range of business opportunities and for other businesses who want to realize their full growth and profit potential.
Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omni-channel source for great products & services.
Speakers
.png)
Shareholder at ZwillGen
Ken Dreifach has more than twenty years of experience in high-profile regulatory, in-house and private practice roles, addressing Internet law and privacy issues. His range of experience helps him provide clients with unique, creative perspectives in evaluating and mitigating legal and ecosystem risks, and has made him one of the nation’s leading authorities on law relating to emerging technologies and online privacy. Ken’s current practices focus on four main areas:
REGULATORY RESPONSE & CRISIS MANAGEMENT
Ken assists companies in responding to regulatory investigations, including matters before the FTC, state Attorneys General, and other state and federal agencies, as well as inquiries from Congressional committees and sub-committees.
DATA LAW
Ken counsels clients on how to protect proprietary data, draft and negotiate data licensing agreements, and maintain and segment online and offline data in a manner compliant with laws and self-regulatory guidelines such as the NAI Code of Conduct. His expertise includes offline and online data law, behavioral advertising and tracking models, content personalization, re-targeting, and use of data for modeling, analytics and diagnostics.
GAMING LAW
Ken regularly advises companies that offer or support gaming activities on how to comply with applicable U.S. federal and state laws. Chambers USA noted that, as to Internet gambling, “he knows the compliance and regulatory landscape inside-out. ” He is also a former board member of a publicly-traded casino in New York.
ONLINE LIABILITY
Ken advises clients on matters of online liability across disciplines, including the DMCA, the CDA and Section 230 immunity, libel and defamation, COPPA, the Electronic Communications Privacy Act (“ECPA”), the Wiretap Act, FERPA, California’s Shine the Light law, and other state and federal privacy laws. Ken also helps established and emerging companies draft and revise appropriate Terms of Service, Privacy Policies and EULAs.
.png)
Senior Legal Director at ZwillGen
Marci Rozen advises companies on cybersecurity and privacy issues, with deep expertise in risk assessment, policy development, and regulatory compliance. She has extensive experience in cybersecurity preparedness counseling, including policy development, risk assessment, and compliance with laws, regulations, and standards, including the PCI-DSS, the HIPAA Security Rule, CIS 18 Critical Security Controls, and the GLBA Safeguards Rule. She has also helped clients develop vulnerability disclosure programs and vendor security diligence and contracting processes.
In her incident response practice, Marci has guided organizations of all sizes through each phase of an incident, including containment, forensic investigation, consumer and regulatory notifications, law enforcement coordination, media statements, and remediation. She has experience responding to a wide array of incidents, including malware intrusions, state-sponsored attacks, extortion schemes, and accidental data disclosures. Incident preparedness is also a core part of her practice, including drafting incident response plans and developing and facilitating tabletop exercises to test response capabilities.
Beyond incident response, Marci helps companies strategically address evolving data protection laws. She advises on compliance with the EU GDPR and U.S. state privacy laws (CCPA, CPA, VCDPA, and others), offering practical guidance on implementing technological solutions like consent management platforms. She also advises on compliance with health-related privacy laws, including HIPAA, Washington’s My Health My Data, and similar state laws. Most recently, she has helped clients unpack the new DOJ Rule on Transfers of U.S. Sensitive Personal Data and Government-Related Data, particularly its impact on ad tech and vendor contracts.
Prior to joining ZwillGen, Marci was an associate in the Privacy, Data Security, and Information Law Group at Sidley Austin LLP, where she counseled technology, telecommunications, retail, and industrial companies on a range of issues involving data security and privacy.