An Audience’s Purpose
June 23, 2026 | 53 min | Webinar 52
Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today!
Brands chase audiences everywhere ~ list brokers, NextMark, digital platforms, social
media sites, billboards, data marketplaces, CTV, mobile phones, and more. The goal is
simple: find the audience, target the audience, and win the audience.
But what if an audience is far more than a targeting mechanism?
In this webinar, we begin by exploring the definition of an audience. From there, we
examine the foundation of audiences, and the often-overlooked role they play in
business growth, strategy, and competitive advantage. Together, we’ll uncover creative
ways businesses can use audiences to unlock new opportunities.
Sponsor
Programmatic B2B helps companies identify, target, and engage the right accounts so their prospects are qualified and educated before the sales reps get involved.
We specialize in custom B2B and ABM audience targeting and programmatic advertising across all digital channels that drive real pipeline growth and momentum. Every program is built on audited data, executed with account detail transparency, and measured by results that deliver sustainable growth and profitability.
Programmatic B2B was awarded Microenterprise of the Year by the Small Business Administration (SBA), based on its global market reach, consistent revenue growth and industry leading AI integrations.
Speaker
AVPS at Stirista
Amy works with brands to simplify marketing and drive measurable growth - using identity data across email, digital, and CTV. Her focus is clarity, partnership, and results without unnecessary complexity.
With three decades of experience in data-driven marketing, she has helped teams evolve across channels while staying grounded in what matters most: knowing your audience and delivering meaningful outcomes.
If you value smart, simple, and effective marketing, you’ll get along well.