Better Marketing Through Data
April 21, 2026 | 55 min | Webinar 48
Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today!
Today’s direct marketers are no longer bound by channel constraints — they’re empowered by data, driven by insight, and elevated by AI. In this session, we’ll explore how marketers can evolve their approach, moving from single-channel tactics to cohesive, data-informed strategies that engage audiences with greater relevance, speed, and impact. Discover how AI and analytics aren’t just tools for efficiency, but catalysts for transformation — unlocking smarter, more connected marketing that moves people to act.
Sponsor
At Path2Response, we solve marketing’s toughest challenge: finding the right audience at the target success criterion. We help nonprofits and agency
partners acquire new donors and drive measurable performance.
By combining industry-leading recency, deep behavioral data, and advanced
modeling on a modern, high-speed platform, Path2Response delivers the
precision and scale today’s marketers demand.
Speakers
Director of Business Development - Direct Marketing
Jon Bowman has an undergraduate business degree from the University of North Carolina at Charlotte and an MBA from Wake Forest University. Jon owned PostMark, Inc a direct marketing firm based in Winston-Salem, NC for 25 years. In 2019 Salem One acquired PostMark, Inc. With Salem One Jon leads the direct marketing business development team. He has spoken at multiple National Postal Forums, many Postal Customer Councils, and guest lectured at several universities on the topic of direct marketing. During his free time, he volunteers with Boy Scouts, Blue Ridge Trout Unlimited, and A Bed and A Book. He and his wife Beth have two sons, both Eagle Scouts.
Direct Marketing Project Management Team Leader
Taylor is a results-driven Direct Marketing Project Management Team Leader at Salem One, specializing in overseeing complex marketing campaigns and driving operational efficiency. With a Bachelor of Science in Business Administration from UNC Greensboro and currently pursuing a Master of Science in Business Analytics at UNC Wilmington, Taylor combines strategic project management expertise with data-driven decision-making.
Holding both a USPS Mail Design Professional Certification and an Idealliance Printing Planning & Estimating Master Certification, Taylor brings deep industry knowledge in direct mail, print production, and cost-efficient marketing execution. Passionate about optimizing marketing processes and delivering impactful campaigns, Taylor leads teams to success through innovation, collaboration, and analytical insight.