The Multicultural Majority:
Who They Are and Why They Matter
May 05, 2026 | 61 min | Webinar 49
Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today!
The demographic shift your strategy cannot ignore.
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The United States is in the midst of an irreversible demographic transformation. By 2050, today’s ethnic minorities will constitute the nation’s majority — a tipping point already visible among Americans aged 1 to 18. This is not a future trend. It is a present reality reshaping consumer behavior, donor profiles, and the very audiences that nonprofits and direct response organizations depend on to sustain their missions.
As multicultural communities — and Hispanic Americans in particular — grow in purchasing power and philanthropic engagement, organizations that fail to adapt their messaging, channels, and cultural frameworks risk irrelevance. This webinar arms attendees with the data, frameworks, and real-world examples they need to move forward with confidence.
Sponsor
Path2Response is a cooperative database that provides a suite of customer and donor acquisition solutions that help organizations eliminate wasted acquisition spend by finding the right customers and donors at the right moment. As a modern data cooperative, Path2Response combines deep transaction data with real-time behavioral signals to identify high-intent audiences and drive measurable performance. With applications across direct mail and digital channels, the company partners with leading nonprofit and commercial marketers to reduce customer acquisition costs, increase return on ad spend, and scale growth more efficiently.
Speakers
Senior VP of Nonprofit Solutions
Bruce Hammer is Senior Vice President of Nonprofit Solutions at Path2Response, where he partners with nonprofits and agencies to drive donor growth through modern data, modeling, and audience strategy.
With over three decades in direct marketing, Bruce has seen multiple waves of industry transformation—and today, he works at the forefront of helping organizations respond to rapidly shifting donor demographics and behaviors. His experience spans traditional list strategy through to emerging, data-driven approaches that are redefining how nonprofits identify and engage new supporters.
In this session, Bruce brings a practitioner’s lens to the conversation, helping connect macro demographic trends to the real-world implications for strategy and execution.
Chief Strategist at Kerux Group Inc.
Ivan Leon is an accomplished cross-cultural marketing strategist and the founder of Kerux Group, a multicultural communications agency dedicated to helping nonprofits engage Hispanic audiences with authenticity and cultural depth. He has guided fundraising strategy for some of the nation's most prominent charitable organizations, and speaks regularly on audience diversity, donor engagement, and the future of multicultural marketing in the nonprofit sector.