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NEW YORK, February 25th, 2026  – The Hudson Valley Direct Marketing Association (HVDMA)is pleased to announce the appointment of Ava Savosh  to its Board of Directors. In addition to joining the Board, Ava will serve on HVDMA’s Virtual Programming Committee, supporting the association’s continued commitment to delivering high-quality educational programming to marketing professionals. Ava currently serves as Vice President of Sales at iHeartMedia , where she leads strategic sales initiatives and drives revenue growth through integrated marketing solutions. With extensive experience in media, advertising, and client strategy, Ava brings a strong leadership background and deep industry insight to HVDMA’s board. As a long-time member of HVDMA, Ava has experienced firsthand the value the association provides to marketing professionals throughout the region. In her new role, she will help guide the development of webinars, panels, and online events that deliver timely insights and actionable strategies for members. “I’ve been a member of HVDMA for years and have seen just how powerful this association is in bringing marketing professionals together,” said Savosh. “The relationships, education, and sense of community it fosters truly make an impact. I’m honored to join the Board and excited to help continue building meaningful programming that supports others in their professional growth.” “We are thrilled to welcome Ava to the HVDMA Board,” said Heather Mateus , President of HVDMA. “Her leadership experience, strategic perspective, and deep understanding of the media landscape make her a tremendous asset to our organization. We look forward to the expertise she will bring to both our Board and our Virtual Programming initiatives.” HVDMA looks forward to Ava’s contributions as the association continues to expand its educational offerings and strengthen its network of marketing leaders throughout the Hudson Valley and beyond. About the Hudson Valley Direct Marketing Association (HVDMA) The Hudson Valley Direct Marketing Association is a nonprofit organization dedicated to advancing the direct and data-driven marketing industry through education, networking, and professional development. HVDMA provides events, webinars, scholarships, and resources for marketing professionals at all stages of their careers. For more information about the HVDMA, its  Board of Directors , and its  membership , visit   HVDMA.org . Contact: Hudson Valley Direct Marketing Association Email: info@hvdma.org   Website:   www.HVDMA.org

NEW YORK, February 11th, 2026  – The Hudson Valley Direct Marketing Association (HVDMA) is pleased to welcome Elijah Fernandez  as its newest Social Media Student Ambassador , supporting the organization’s efforts to engage students and young professionals through digital storytelling and community-focused content. Elijah is currently an MBA student in Marketing Management at Pace University , with a long-term goal of becoming a Marketing Director. He brings hands-on experience from his roles as a Community Engagement Coordinator and Social Media Marketing Associate, along with leadership experience in multiple student organizations on campus. In his role as Social Media Student Ambassador, Elijah will help amplify HVDMA’s digital presence, promote events and educational programming, and highlight opportunities available to students interested in marketing and data-driven careers. “I’m excited to join HVDMA as a Social Media Student Ambassador and be part of an organization that genuinely supports student growth and professional development,” said Fernandez. “I’m looking forward to contributing creatively, sharing HVDMA’s mission online, and helping connect more students to the marketing community.” The HVDMA Student Ambassador Program is designed to bridge the gap between education and industry by providing students with hands-on experience, mentorship, and exposure to real-world marketing initiatives. Ambassadors play an active role in promoting HVDMA programs while building practical skills and professional connections. “We’re thrilled to welcome Elijah to our Student Ambassador team,” said Heather Mateus , President of HVDMA. “His drive, collaborative mindset, and experience in social media and community engagement make him a strong addition to the program. We’re excited to see how he helps elevate HVDMA’s digital presence and engage the next generation of marketing professionals.” HVDMA looks forward to working with Elijah as he helps expand the association’s reach and connect with students across the region. About the Hudson Valley Direct Marketing Association (HVDMA) The Hudson Valley Direct Marketing Association is a nonprofit organization dedicated to advancing the direct and data-driven marketing industry through education, networking, and professional development. HVDMA provides events, webinars, scholarships, and resources for marketing professionals at all stages of their careers. For more information about the HVDMA, its  Board of Directors , and its  membership , visit   HVDMA.org . Contact: Hudson Valley Direct Marketing Association Email: info@hvdma.org   Website:   www.HVDMA.org

NEW YORK, July 22nd, 2025  – The Hudson Valley Direct Marketing Association (HVDMA)  is pleased to announce the appointment of Lori Sloves, Vice President at Adstra , to its esteemed Awards and Scholarship Committee. With a wealth of experience in strategic marketing and a commitment to community engagement, Lori brings invaluable skills and a fresh perspective to drive the enhancement of the association's Awards and Scholarship programs. In her new role on the committee, Lori will play a crucial part in advancing the recognition and support of marketing professionals through awards and scholarship opportunities. Her expertise and motivation will be instrumental in expanding the association's student ambassadorship program, as detailed in the committee's mission to provide valuable opportunities for aspiring marketers. Heather Winnicki, President of HVDMA's Board, expressed her excitement, stating, "We are thrilled to welcome Lori to our Awards and Scholarship Committee. Her strategic approach and dedication to fostering community engagement align perfectly with our goals to recognize excellence in marketing and support the professional development of students." Lori is set to bring her strategic vision and innovative ideas to the expansion of the Student Ambassador Program and the Award and Scholarship programs, contributing to the association's efforts to provide impactful resources and opportunities to the marketing community. Speaking about her new role, Lori shared, "I am honored to join the Awards and Scholarship Committee at HVDMA. I am eager to apply my expertise to support the student ambassadorship program and contribute to the association's mission of recognizing and empowering emerging marketing talents." Lori's appointment reflects HVDMA's dedication to recognizing outstanding contributions and supporting the future generation of marketers. For more information about the HVDMA, its  Board of Directors , and its  membership , visit   HVDMA.org . Contact: Hudson Valley Direct Marketing Association Email: info@hvdma.org   Website:   www.HVDMA.org

Navigating the 2026–2027 Postal Shift: Stability, Strategy, and Savings May 12, 2026 | 58 min | Webinar 50 Navigating the 2026–2027 Postal Shift Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! The postal landscape is entering a period of significant transformation. For the first time in years, the Postal Regulatory Commission (PRC) has shifted the rhythm of rate hikes, creating a "new normal" for mailers. This webinar provides an essential deep dive into the structural and financial changes coming in 2026 and 2027. We will break down the latest PRC rulings—including the move to annual rather than semi-annual rate increases—and explore how the July 12, 2026 updates to workshare discounts and structural product definitions will impact your bottom line. Whether you are budgeting for the second half of 2026 or looking ahead to the 2027 incentives, this session will equip you with the strategic insights needed to navigate USPS Network Modernization, optimize your mail preparation for shape-based processing, and capitalize on "stackable" promotions. Sponsor Complete Mailing lists LLC CML brings extensive expertise in compiled lists, featuring a unique database of licensed professionals enriched with more than 400 demographic and lifestyle attributes. Our product line includes hundreds of specialized lists, providing the most COMPLETE one-stop resource for all your direct mail, telemarketing, and email marketing needs. Speaker Deborah Damore Head of Postal Affairs As the Head of Postal Affairs for GrayHair Software Solutions, Deborah brings over two decades of experience. She has an extensive history of driving success and innovation across the third-party mailing market. Her career includes working with mailers in various sectors – including financial services, insurance, direct marketing, publishing, cataloging, and nonprofits. Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work groups and user groups at Mailers Technical Advisory Committee (MTAC) and currently serves as the Industry Chair.

On - Demand Webinars May 12, 2026 at 5:00:00 PM The postal landscape is entering a period of significant transformation. For the first time in years, the Postal Regulatory Commission (PRC) has shifted the rhythm of rate hikes, creating a "new normal" for mailers. This webinar provides an essential deep dive into the structural and financial changes coming in 2026 and 2027. We will break down the latest PRC rulings—including the move to annual rather than semi-annual rate increases—and explore how the July 12, 2026 updates to workshare discounts and structural product definitions will impact your bottom line. Whether you are budgeting for the second half of 2026 or looking ahead to the 2027 incentives, this session will equip you with the strategic insights needed to navigate USPS Network Modernization, optimize your mail preparation for shape-based processing, and capitalize on "stackable" promotions. Watch Now March 10, 2026 at 5:00:00 PM Most businesses invest heavily in marketing while overlooking the quiet force doing the real work behind the scenes: their brand. In this presentation, Risa Hoag, President of GMG Public Relations, will show you how to understand the difference between the two and how to use each to support the other. You’ll learn the difference between marketing as doing and branding as being, and why visibility alone doesn’t convert without meaning behind it. We’ll explore how strong brands move beyond attention to choice, beyond customers to advocates, and beyond short-term wins to long-term growth. This session will help you understand how your brand is currently showing up, how to tell if it’s helping or hurting your sales, and how to strengthen it so marketing becomes more effective, sales feel less forced, and trust does more of the heavy lifting. If you want your brand to do more than get you seen, if you want it to get you chosen, this conversation is for you. Watch Now July 15, 2025 at 5:00:00 PM As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. Building on the insights from previous years, we will: Analyze the Latest Legal Risks and Responsibilities : Stay informed about the most recent legislative developments and how they impact data brokers. Current Regulatory Trends : Gain a clear understanding of ongoing regulatory trends and their implications for data-driven marketing and operations. Operational Impact : Learn how these changes affect everyday practices and strategic planning within your organization. Practical Advice and Insights : Receive actionable advice and critical insights to help you adapt and ensure compliance in this complex regulatory environment. Watch Now May 20, 2025 at 5:00:00 PM In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs : Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet : Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet : Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing : The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Watch Now March 25, 2025 at 5:00:00 PM Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling story telling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Don't miss this opportunity to transform your PR approach and propel your business to new heights. Register now to secure your spot in this transformative workshop! Watch Now May 7, 2024 at 5:00:00 PM Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Watch Now March 5, 2024 at 6:00:00 PM In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance. Watch Now October 10, 2023 at 5:00:00 PM Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW 30% Mail Growth Incentive for Marketing Mail in 2024 2024 USPS Promotions, discount amounts, and how to participate. USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry. 2024 Postage Projections, percentages, and timelines to aid in budgeting. Watch Now April 25, 2023 at 5:00:00 PM 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Ken is a former privacy regulator and General Counsel of LiveRamp, and he and Hannah counsel numerous data companies regarding regulatory compliance. Watch Now October 27, 2022 at 5:00:00 PM With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are collected and analyzed to inform marketing decisions. In this webinar, Dr Shen will demonstrate how he teaches market segmentation analysis of website data using Google Analytics. He will also introduce how he has worked, through a mentorship program, with HVDMA membership businesses, and discuss what else can be done to further our collaborative relationships. Watch Now May 5, 2026 at 5:00:00 PM The demographic shift your strategy cannot ignore. The United States is in the midst of an irreversible demographic transformation. By 2050, today’s ethnic minorities will constitute the nation’s majority — a tipping point already visible among Americans aged 1 to 18. This is not a future trend. It is a present reality reshaping consumer behavior, donor profiles, and the very audiences that nonprofits and direct response organizations depend on to sustain their missions. As multicultural communities — and Hispanic Americans in particular — grow in purchasing power and philanthropic engagement, organizations that fail to adapt their messaging, channels, and cultural frameworks risk irrelevance. This webinar arms attendees with the data, frameworks, and real-world examples they need to move forward with confidence. Watch Now September 30, 2025 at 5:00:00 PM In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marketing team, you'll walk away with actionable insights into how video can elevate your brand presence. Join us for this practical, down-to-earth session led by Ryan Geiger, a seasoned creative director with over a decade of experience producing high-impact video content for clients ranging from global brands to local businesses. Topics Include: Why video is imperative in marketing today The advantages of video over static imagery Tips for making video creation simple and manageable Live Q&A Watch Now June 24, 2025 at 5:00:00 PM Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn: In this session, we'll dive deep into the synergistic world of Direct Mail and Artificial Intelligence, covering key areas such as: AI-Powered Campaign Planning: Discover how generative AI can be used to craft a compelling direct marketing campaign from the ground up. Project Planning Essentials: Understand the critical elements required for planning a successful direct mail project. AI Assistance: Learn where AI can make the most impact and how to integrate it seamlessly into your marketing strategies. Best Practices for Prompting: Gain insights into the best practices for crafting prompts that yield the most effective AI-driven planning results. Watch Now May 6, 2025 at 5:00:00 PM In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences. Key Takeaways: Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames. Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event. Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies. Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI. Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance. Watch Now September 17, 2024 at 5:00:00 PM “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Watch Now April 23, 2024 at 5:00:00 PM Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Watch Now February 27, 2024 at 6:00:00 PM LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage. Watch Now September 19, 2023 at 5:00:00 PM TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Watch Now March 28, 2023 at 5:00:00 PM 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Watch Now August 18, 2022 at 5:00:00 PM For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Watch Now April 21, 2026 at 4:00:00 PM Today’s direct marketers are no longer bound by channel constraints — they’re empowered by data, driven by insight, and elevated by AI. In this session, we’ll explore how marketers can evolve their approach, moving from single-channel tactics to cohesive, data-informed strategies that engage audiences with greater relevance, speed, and impact. Discover how AI and analytics aren’t just tools for efficiency, but catalysts for transformation — unlocking smarter, more connected marketing that moves people to act. Watch Now August 5, 2025 at 5:00:00 PM Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: Craft irresistible subject lines that boost open rates & increase clicks Design call-to-action buttons that drive action Optimize landing pages for higher conversions And More! Watch Now June 10, 2025 at 5:00:00 PM This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Watch Now April 22, 2025 at 5:00:00 PM Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy. Don't miss out on this journey through the airwaves! Watch Now July 16, 2024 at 5:00:00 PM Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Watch Now April 9, 2024 at 5:00:00 PM Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Watch Now January 23, 2024 at 6:00:00 PM We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Watch Now July 25, 2023 at 5:00:00 PM Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today! Key Takeaways: Subject line tips to increase open rates Ideal sending days/frequencies Major pitfalls to avoid Quick wins; CTA buttons, landing page content and more! Watch Now March 21, 2023 at 5:00:00 PM This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Watch Now June 30, 2022 at 5:00:00 PM Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Watch Now

On-Demand Webinars The HVDMA would like to thank all speakers and sponsors for putting together a great database of knowledge! If it were not for them this would not be possible! Navigating the 2026–2027 Postal Shift: Stability, Strategy, and Savings The postal landscape is entering a period of significant transformation. For the first time in years, the Postal Regulatory Commission (PRC) has shifted the rhythm of rate hikes, creating a "new normal" for mailers. This webinar provides an essential deep dive into the structural and financial changes coming in 2026 and 2027. We w... View Webinar The Multicultural Majority: Who They Are and Why They Matter The demographic shift your strategy cannot ignore. The United States is in the midst of an irreversible demographic transformation. By 2050, today’s ethnic minorities will constitute the nation’s majority — a tipping point already visible among Americans aged 1 to 18. This is not a ... View Webinar Better Marketing Through Data Today’s direct marketers are no longer bound by channel constraints — they’re empowered by data, driven by insight, and elevated by AI. In this session, we’ll explore how marketers can evolve their approach, moving from single-channel tactics to cohesive, data-informed strategies that engage audiences with greater relevance, speed... View Webinar Branding vs. Marketing: Why Understanding the Difference Matters Most businesses invest heavily in marketing while overlooking the quiet force doing the real work behind the scenes: their brand. In this presentation, Risa Hoag, President of GMG Public Relations, will show you how to understand the difference between the two and how to use each to support the other. You’ll ... View Webinar Why Video is Critical to Your Marketing In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marke... View Webinar Email Update: Email Marketing Quick WINS Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: View Webinar 2025 Privacy Law: Crucial Updates for Data Brokers As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. <p class="font_... View Webinar Direct Mail and AI – Where Traditional Meets New Age Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn:... View Webinar Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and e... View Webinar Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: View Webinar From Clicks to Connections: Online Strategies for In-Person Events In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital st... View Webinar Broadcast Radio in 2025: The Timeless Power of Connection Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability ... View Webinar Storytelling for Success: Leveraging PR for Maximum Marketing Impact Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a c... View Webinar Harmonizing Voices: Multicultural Marketing in Podcasts & Audio “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries.... View Webinar Navigating Q4's Marketing Maze Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the ... View Webinar NEW! Email Marketing Tips & Trends That Work Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure you... View Webinar 2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational we... View Webinar The Paper Trail: How Current Paper Industry Trends Affect Marketers Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to... View Webinar Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understand... View Webinar LinkedIn: The Most Powerful Free Business Tool Ever Created LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light o... View Webinar Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st ... View Webinar Postal Power Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW... View Webinar CTV Advertising: Unleashing Growth with TV-Digital Integration TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn... View Webinar Quick Win Email Tips – What is working NOW! Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big ... View Webinar The New State Privacy Laws: A Primer for Data Companies 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scru... View Webinar How to Keep Your Business Strong During Uncertain Times 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increa... View Webinar Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as di... View Webinar Analyzing Market Segments with Google Analytics With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are... View Webinar The ACMA's Efforts on Behalf of Your Bottom Line For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization h... View Webinar Marketing Success in the Digital Age Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Prot... View Webinar Grow Your Network and Referral Base with LinkedIn Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within Link... View Webinar WHERE’S MY PAPER? Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns execute... View Webinar Demystifying Location Data If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions w... View Webinar What's the Future of the Postal Service and Where Do I Fit In? As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan ... View Webinar What’s Your Plan B? What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences n... View Webinar What is Identity Resolution? As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietraf... View Webinar Is Artificial Intelligence/Machine Learning Real? We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to u... View Webinar Disruption in the Media Landscape What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. ... View Webinar California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. ... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 2 K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clie... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 1 K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision makers, lack of adequate i... View Webinar Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impa... View Webinar LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR. Risa will review: How to maximize your posts for visibility Writing articles to get traction and engagement How to make sure your busine... View Webinar Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life? Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President & Executive D... View Webinar Why Insert Media Is Still Relevant...Perhaps Now More Than Ever This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong! We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting View Webinar Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. ... View Webinar Using LinkedIn to Grow Your Business Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blog... View Webinar 10 Tips on How to Manage WFH While Keeping Your Sanity An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! ... View Webinar