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Where Marketing Professionals Connect

Since 1988 The Hudson Valley Direct Marketing Association has been connecting marketing professionals from Connecticut, New York, and New Jersey.
Upcoming Events
2 DAYS TO THE EVENT
2020 Holiday Event
Dec 03, 4:00 PM EST
Online Event
This is our first virtual holiday celebration! Raise a glass from your home or remote office to celebrate friendships and the resilience of our HVDMA community. Our ever-popular Silent Auction is being held and winners will be announced during the event.
Silent Auction
How to Video

Join your friends at the HVDMA for our 2020 Online Silent Auction

 

All are welcome to bid.

 

Bidding ends during our 2020 Holiday Event where winners will be announced.

 
We hope you'll join us for some holiday fun!

 

Silent Auction Funds go towards the Laura L. Smith Scholarship Award

On-Demand Webinars

In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before.  From how to properly record videos to distributing them easily and quickly to measuring their impact, discover how Digital Media can transform your business in a marketplace that moves faster and faster each day.

This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong!

  • We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting

  • Present examples and case studies of advertisers who have continued to make this channel work for them…..even through the COVID-19 era

  • We’ll also review how you can look to monetize your own outbound customer communications…whether via your product shipments, catalogs, billing statements or reactivation efforts

Please join us for an energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas!

Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR.

Risa will review:

  • How to maximize your posts for visibility

  • Writing articles to get traction and engagement

  • How to make sure your business page is helping your visibility

  • Your questions will be answered but you must submit them ahead of time! Don’t be shy, send them in!

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton

Davison will lay out how you might relate to these changes for your own business.

Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure.

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