Where Marketing Professionals Connect

Since 1988 The Hudson Valley Direct Marketing Association has been connecting marketing professionals from Connecticut, New York, and New Jersey.
Upcoming Events
Who’d Have Thunk It? Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life?
Oct 08, 1:00 PM EDT
On-Demand Webinars

This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong!

  • We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting

  • Present examples and case studies of advertisers who have continued to make this channel work for them…..even through the COVID-19 era

  • We’ll also review how you can look to monetize your own outbound customer communications…whether via your product shipments, catalogs, billing statements or reactivation efforts

Please join us for an energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas!

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy.

Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure.


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