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Where Marketing Professionals Connect

Since 1988 The Hudson Valley Direct Marketing Association (HVDMA) has been connecting marketing professionals from Connecticut, New York, and New Jersey.
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On-Demand Webinars
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3/3/22, 6:00 PM

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges.

7/29/21, 5:00 PM

As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan for the Postal Service with no input from the mailing community. Then given the opportunity by its regulator, the USPS announced a significant postal rate increase to take effect just prior to this fall's peak mailing season. The ACMA's Hamilton Davison and The Vogel Group's Alex Vogel will provide the many "behind the scenes" backgrounds that have led us to where we are now, what the options and alternatives are, and insights into what kind of future we may have in the mail.

6/10/21, 5:00 PM

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing.   No question will be left unanswered — come with your questions for a truly educational experience.

3/25/21, 5:00 PM

Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing.

1/27/22, 6:00 PM

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today!

Key takeaways will include:

  • Gain insight into what current environmental factors are causing open rates to fluctuate

  • Learn some of the current best days and times to send an email for maximum impact

  • Come away with key learnings around what subject lines are driving open rates and making offers stand out

  • Understand how Apple’s latest privacy policy is affecting email open rates and engagement

7/22/21, 5:00 PM

What is your Plan B as life gets back to a yet to be determined “new normal”?  How are you going to move you and your business forward?  Terry will help you look at  what you have learned over the past year and utilize those insights to succeed.

5/20/21, 5:00 PM

We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to use regression or not use regression, ensemble  models, clone, and more.

3/11/21, 6:00 PM

K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clients and customers (RECAPTURE) and a way to grow accounts organically that have potential to do more (EXPAND).

10/28/21, 5:00 PM

If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you.  Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions will be left on the table.  Please join us for about an hour to enhance your knowledge of what location data is and what it means to you as a marketer.

6/24/21, 5:00 PM

Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Forget what you think you know about email marketing and discover how you can best capture increased attention on inboxes with real, actionable insights from the last 60 days. This session will guide you through the latest best practices to help cut through the noise and ensure your emails are making an impact.

Key Takeaways Include:

  • Increasing open rates with stronger subject lines

  • The best days and ideal frequencies for sending emails

  • How to incorporate personalization, emojis, and interactive design to capture specific demographic audiences and drive performance

4/15/21, 5:00 PM

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption.

2/18/21, 6:00 PM

K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision makers, lack of adequate introductions and referrals. Rob will address these issues and discuss alternative ways to achieve success in these vital areas.


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