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Where Marketing Professionals Connect

Since 1988 The Hudson Valley Direct Marketing Association has been connecting marketing professionals from Connecticut, New York, and New Jersey.
Upcoming Events
Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales
Nov 12, 1:00 PM – 2:00 PM EST
Webinar
On-Demand Webinars

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton

Davison will lay out how you might relate to these changes for your own business.

Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure.

This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong!

  • We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting

  • Present examples and case studies of advertisers who have continued to make this channel work for them…..even through the COVID-19 era

  • We’ll also review how you can look to monetize your own outbound customer communications…whether via your product shipments, catalogs, billing statements or reactivation efforts

Please join us for an energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas!

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy.

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