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Privacy Laws Discussion Group

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Braden Salas
Is a current HVDMA Member!Member
Board of Director

If someone allows location services to be "on" for their device does that mean that every app on the device has the approval to use that information for targeting?

Answer – No, that’s not the case. By itself, merely permitting location services to be “on” doesn’t constitute express consent for targeting (in cases where consent is required), without additional disclosures or flow-through paths.

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