Search Results

2023 Fall Networking Event September 20th, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! DSA Direct, LLC DSA Direct, LLC is a direct marketing agency with over 30 years of experience providing firms with customer acquisition solutions, targeted audiences, database solutions, and revenue streams by monetizing customer contacts. Our expertise will guide you through the process to achieve your marketing goals. DSA embraces your marketing objectives and focuses on your success. Contact them today! Sponsor

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. WHERE’S MY PAPER? Mar 3, 2022 | 56 min | Webinar 19 WHERE’S MY PAPER? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Presentation Speaker Michael Streit Speaker Michael has 20 years of Direct Marketing expertise with RR Donnelley, Quantum Group, and Lindenemeyr Central partnering with some of the largest Catalog and Retailers in the world, focused on ROI-centered direct marketing programs. He also has deep experience launching UK and EU-based brands in the US. Lindenmeyr's parent company, CNG is engaged in global trade and sourcing, serving customers in over 100 countries worldwide with visibility into current supply chain challenges.

Join the HVDMA as an Ambassador and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. To apply, utilize the application below. For any questions please email, hvdma@hvdma.org. Interested in becoming an HVDMA Board of Director? Apply Here Student Ambassador Positions: Click for more information Job Posting Dashboard Ambassador Social Media Ambassador Resume Dashboard Ambassador Content Writer Ambassador Ambassador Application We're thrilled that you're interested in helping the HVDMA! As an ambassador of our esteemed association, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select committee Student Ambassador Role Select Role Next Ambassador Applicaton Have a question about becoming an Ambassador? We're here to help! Submit your query through this form and we'll promptly provide the answers you need to get started on this exciting opportunity. First name Last name Email Write a message I want to subscribe to the newsletter. Thanks for submitting! Submit

Direct Mail and AI Where Traditional Meets New Age June 24, 2025 | 52 min | Webinar 43 Direct Mail and AI – Where Traditional Meets New Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn: In this session, we'll dive deep into the synergistic world of Direct Mail and Artificial Intelligence, covering key areas such as: AI-Powered Campaign Planning: Discover how generative AI can be used to craft a compelling direct marketing campaign from the ground up. Project Planning Essentials: Understand the critical elements required for planning a successful direct mail project. AI Assistance: Learn where AI can make the most impact and how to integrate it seamlessly into your marketing strategies. Best Practices for Prompting: Gain insights into the best practices for crafting prompts that yield the most effective AI-driven planning results. Sponsor Data-Axle, DonorBase Data Axle Nonprofit drives powerful results by harnessing data-driven analytics and cutting-edge technology to provide insightful, targeted strategies within an omnichannel environment. Our mission is to empower nonprofits to effectively reach and engage their audiences across multiple platforms, ensuring a cohesive and impactful message that fosters long-term support for their missions. Our dedicated team provides unparalleled service with a collaborative approach that prioritizes each nonprofit’s unique needs. Together, we create pathways for sustainable growth and meaningful impact. Speakers Jon Bowman Director of Business Development - Direct Marketing at Salem One Jon Bowman has an undergraduate business degree from the University of North Carolina at Charlotte and an MBA from Wake Forest University. Jon owned PostMark, Inc a direct marketing firm based in Winston-Salem, NC for 25 years. In 2019 Salem One acquired PostMark, Inc. With Salem One Jon leads the direct marketing business development team. He has spoken at multiple National Postal Forums, many Postal Customer Councils, and guest lectured at several universities on the topic of direct marketing. During his free time, he volunteers with Boy Scouts, Blue Ridge Trout Unlimited, and A Bed and A Book. He and his wife Beth have two sons, both Eagle Scouts. Taylor Gerkin Direct Marketing Project Management Team Leader at Salem One Taylor is a results-driven Direct Marketing Project Management Team Leader at Salem One, specializing in overseeing complex marketing campaigns and driving operational efficiency. With a Bachelor of Science in Business Administration from UNC Greensboro and currently pursuing a Master of Science in Business Analytics at UNC Wilmington, Taylor combines strategic project management expertise with data-driven decision-making. Holding both a USPS Mail Design Professional Certification and an Idealliance Printing Planning & Estimating Master Certification, Taylor brings deep industry knowledge in direct mail, print production, and cost-efficient marketing execution. Passionate about optimizing marketing processes and delivering impactful campaigns, Taylor leads teams to success through innovation, collaboration, and analytical insight.

Harmonizing Voices: Multicultural Marketing in Podcasts & Audio Sept 17, 2024 | 38 min | Webinar 37 Harmonizing Voices Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Ava Savosh (Yurchison) Sales Manager at iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for businesses and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital, and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner and a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member and a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu, Barry, or her cat, Lebron. She and her husband are massive sports fans – Go Yankees, Rangers, and Vikings!

CTV Advertising: Unleashing Growth with TV-Digital Integration Sept 19, 2023 | 58 min | Webinar 28 CTV Advertising: Unleashing Growth with TV-Digital Integration Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Focus Usa Focus USA is a full-service direct marketing company that empowers businesses to achieve unparalleled success through the convergence of data intelligence, personalized marketing strategies, and seamless data integration. With a commitment to innovation and excellence, we specialize in harnessing the power of customer analytics, life event marketing, and cutting-edge data integration techniques. Sponsor Moderator Vincent Pietrafesa VP, B2B Products & Partnerships @ Stirista Vincent’s experience in the marketing industry spans 22 years and is currently the VP of B2B Products & Partnerships for Stirista. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current Board Member and Programming chair of the Marketing Club of NY. He recently received the 2019 Marketing EDGE Rising Stars Award. Vincent is also the wacky co-host of the extremely popular business podcast The Marketing Stir. By night, Vincent is a stand-up comedian in NYC and one of the most sought-after corporate emcees in the business. He has hosted over thirty shows in the industry and has worked with Magic Johnson and John Legend. Speaker Aaron Grote VP, Digital Products @ Stirista As Vice President of Digital Products, Aaron Grote leads the tools and team behind Stirista's CTV-first performance marketing solution. After years on the client side building profitable and award-winning digital marketing programs, Aaron saw Stirista’s forward-thinking strategic moves and jumped on board to help build the solutions companies need to grow in today’s marketing environment.

Participate in the HVDMA Silent Auction and support the growth and advancement of the marketing sector. Your contributions fuel academic scholarships for budding marketers and recognize remarkable industry professionals. Silent Auction Donation Benefits Company logo will be prominently displayed with item on auction table Recognition and thanks for support will be announced with donation winner Company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. Company donation will be displayed on HVDMA Holiday Party Group. HVDMA's Annual Silent Auction Silent Auction Donation Opportunities We welcome a wide range of items, from unique experiences to coveted collectibles. If you're looking for donation ideas, please consider contributing via our Amazon wishlist. Your generosity will help us continue our mission and create opportunities for the next generation of professionals. Popular items include electronics, gift certificates, wine baskets, and event tickets. While we appreciate all donations, a value of $100+ is requested. Check out who already donated! To inquire, email us at fundraising@hvdma.org Check out our past 2023 Donations How Does HVDMA Utilize My Contributions? Silent Auction contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on two main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your donation allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Have any que stions? Email us at Fundraising@hvdma.org Gift a Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing June 10, 2025 | 52 min | Webinar 42 Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Sponsor GrayHair Software GrayHair unlocks actionable insights from customer and postal data for the world's top companies. We give decision-makers valuable customer insights by turning data into actionable, business-ready intelligence. This intelligence allows company leaders to make decisions that reduce cost and significantly improve essential business processes: marketing campaign effectiveness, fraud prevention, customer experience, and mail operations. Learn more about GrayHair’s Solutions. Speakers Deborah Damore Head of Postal Affairs at GrayHair Software Solutions As the Head of Postal Affairs for GrayHair Software Solutions, Deborah brings over two decades of experience. She has an extensive history of driving success and innovation across the third-party mailing market. Her career includes working with mailers in various sectors – including financial services, insurance, direct marketing, publishing, cataloging, and nonprofits. Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work groups and user groups at Mailers Technical Advisory Committee (MTAC) and currently serves as the Industry Vice Chair.

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Marketing Success in the Digital Age - Lessons learned from the banking sector’s response to the pandemic June 30, 2022 | 56 min | Webinar 21 Marketing Success in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Presentation Sponsor cbsi Services At cbsi(tm), their primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. They have been in business for more than 50 years helping nearly every bank in the world connect with their customers. 2022 marks cbsi services 50th anniversary! Speakers Ken Kraetzer Moderator Host of the 680 episode podcast cbsiTalkingBusiness which covers digital marketing, banking insurance, customer service, and business education. Vice President of cbsi based in Harrison, NY which is celebrating its 50th anniversary in 2022, the company provides insurance-backed benefits to the payments industry. Early in his career, Ken worked at Herbert Dunhill & Associates, American Express, Dean Witter, and Chase Bank. He is a graduate of Providence College in RI and holds an MBA from Iona College. In December 2021, Ken received the Founder's Award from HVDMA. Jim Perry Speaker Jim Perry is a Senior Strategist at Market Insights, a consulting firm with expertise in market assessments, delivery optimization, strategic planning, branding, marketing, and culture. Jim has consulted with clients throughout the United States since 2005. The majority of his work is concentrated on strategy development, marketing, branding, culture, and leadership development. Jim has shared his insights at state, regional, national, and international conferences. He has been included on Onalytica's list of "Top 100 #Fintech Influencers" and was recently named one of “20 leaders in modern banking every community banker should follow” by Deluxe.com. Thousands of community banks and credit unions follow his daily Twitter feed for industry trends and the latest news on mergers, fintech, marketing, and much more. As a consultant, trainer, and public speaker, Jim is known for making complex concepts easy to understand and simple to apply.

The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Do This, Not That: NEW Email Marketing Techniques That Work June 24, 2021 | 56 min | Webinar 14 Do This, Not That: NEW Email Marketing Techniques That Work Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Forget what you think you know about email marketing and discover how you can best capture increased attention on inboxes with real, actionable insights from the last 60 days. This session will guide you through the latest best practices to help cut through the noise and ensure your emails are making an impact. Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

NEW! Email Marketing Tips & Trends That Work May 07, 2024 | 53 min | Webinar 35 NEW! Email Marketing Tips & Trends That Work Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Guru Events Sponsor Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Speaker Jay Schwedelson Founder, President & CEO at Outcome Media/SubjectLine.com As one of America’s top marketing experts, Jay Schwedelson provides the latest, research-backed knowledge and best practices to marketers of all sizes and industries. His newly launched podcast “Do This, Not That!: For Marketers” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in in the entire country. Jay gained much of this expertise as the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide where he’s led the testing of more than 15 million subject lines. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company with a portfolio which includes three organizations: 1) Outcome Media, the leading demand generation agency for many of largest brands in the world, 2) Subjectline.com, and 3) GURU Events, which puts on the GURU conference, the world’s largest email marketing event, as well as other major marketing events which attract more than 30,000 attendees annually. Jay was inducted into the Hall of Fame at his alma mater, University of Florida College of Journalism and Communications, in recognition of career excellence.

See past and present event images. Past Events December 4, 2025 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2025 Holiday Party on Thursday, December 4th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! See More... December 7, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! See More... December 5, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! See More... September 20, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! See More... 2020 Trends in Direct & Digital Marketing 2019 Holiday Party Inside the Subscription Economy Summer Networking Event All Things Digital 2019 Roundtable Event The Hudson Valley Direct Marketing Association hosted its always popular annual Rountable session at the beautiful Tamarack Country Club on a gorgeous spring day last Wednesday. Three veteran marketing prod moderated tables on the following subjects: Paul Miller, American Catalog Marketing Association, spoke on Issues that Impact Catalog Merchants' Bottom Lines. Heather Murphy, Belardi Wong, spoke on Pinterest: Facts About its Success; Why it's Different Than Other Social Media Sites; Best practices and Case Studies. Andrew Kirshenbaum, PubWorx, spoke on Overcoming Traditional Print Business Challenges. The Industry is facing a serious decline in print publications, and digital revenue has not yet offset it. Andrew advised challenging existing rules for name selection in DM campaigns. Different models are needed for digital vs. print. Online behavior is negative for offline models, and vice versa. Credit card auto renewal yields much better cancel rates, and can absorb higher prices. Heather Murphy Pinterest Best Practices Paul Miller What is the ACMA Paul Miller ACMA Points- HVDMA US Privacy Law: You Worried Yet? Event Presentation. Privacy was the topic of the day on Wednesday, March 13 at Tamarack Country Club. HVDMA hosted Ken Dreifach of Zwillgen PLLC, a seasoned data privacy attorney, who talked about “The California Consumer Privacy Act, the GDPR and the Future of US Privacy Law: Time to Worry Yet?” Attached is a copy of Ken’s presentation on a subject that could threaten all of our businesses if we’re not vigilant in helping to guide the legislative process. Ken would welcome any questions you might have. 2018 Holiday Party