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Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. WHERE’S MY PAPER? Mar 3, 2022 | 56 min | Webinar 19 WHERE’S MY PAPER? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Presentation Speaker Michael Streit Speaker Michael has 20 years of Direct Marketing expertise with RR Donnelley, Quantum Group, and Lindenemeyr Central partnering with some of the largest Catalog and Retailers in the world, focused on ROI-centered direct marketing programs. He also has deep experience launching UK and EU-based brands in the US. Lindenmeyr's parent company, CNG is engaged in global trade and sourcing, serving customers in over 100 countries worldwide with visibility into current supply chain challenges.

CTV Advertising: Unleashing Growth with TV-Digital Integration Sept 19, 2023 | 58 min | Webinar 28 CTV Advertising: Unleashing Growth with TV-Digital Integration Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Focus Usa Focus USA is a full-service direct marketing company that empowers businesses to achieve unparalleled success through the convergence of data intelligence, personalized marketing strategies, and seamless data integration. With a commitment to innovation and excellence, we specialize in harnessing the power of customer analytics, life event marketing, and cutting-edge data integration techniques. Sponsor Moderator Vincent Pietrafesa VP, B2B Products & Partnerships @ Stirista Vincent’s experience in the marketing industry spans 22 years and is currently the VP of B2B Products & Partnerships for Stirista. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current Board Member and Programming chair of the Marketing Club of NY. He recently received the 2019 Marketing EDGE Rising Stars Award. Vincent is also the wacky co-host of the extremely popular business podcast The Marketing Stir. By night, Vincent is a stand-up comedian in NYC and one of the most sought-after corporate emcees in the business. He has hosted over thirty shows in the industry and has worked with Magic Johnson and John Legend. Speaker Aaron Grote VP, Digital Products @ Stirista As Vice President of Digital Products, Aaron Grote leads the tools and team behind Stirista's CTV-first performance marketing solution. After years on the client side building profitable and award-winning digital marketing programs, Aaron saw Stirista’s forward-thinking strategic moves and jumped on board to help build the solutions companies need to grow in today’s marketing environment.

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Disruption in the Media Landscape April 15, 2021 | 43 min | Webinar 11 Disruption in the Media Landscape Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Samantha Foy Speaker Samantha Foy is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.

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Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. What's the Future of the Postal Service and Where Do I Fit In? July 29, 2021 | 60 min | Webinar 16 What's the Future of the Postal Service and Where Do I Fit In? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan for the Postal Service with no input from the mailing community. Then given the opportunity by its regulator, the USPS announced a significant postal rate increase to take effect just prior to this fall's peak mailing season. The ACMA's Hamilton Davison and The Vogel Group's Alex Vogel will provide the many "behind the scenes" backgrounds that have led us to where we are now, what the options and alternatives are, and insights into what kind of future we may have in the mail. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speakers Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail. Alex Vogel Speaker Consistently ranked as one of America's top lobbyists, Mr. Vogel started The Vogel Group after founding and leading Mehlman Vogel Castagnetti for a decade, one of the most successful lobbying and government affairs firms in Washington, D.C. He has spent decades at the highest levels of business, politics, and government. In the years prior to launching The Vogel Group, Mr. Vogel served as Chief Counsel to the Senate Majority Leader, Bill Frist, M.D. Prior to his service in the Senate, Alex was General Counsel for the National Republican Senatorial Committee (NRSC), Deputy Counsel for the Republican National Committee (RNC), Counsel for former Vice President Dan Quayle, and an attorney in private practice at Wiley Rein & Fielding. In his role as one of the top staffers in the United States Senate, Mr. Vogel was instrumental in crafting many successful bipartisan legislative strategies and maintains close relationships with both leadership and rank and file Senators to this day. His expert commentary and analysis can be viewed weekly on networks such as Fox News and others and is widely regarded as one of DC’s leading voices in strategic advocacy.

Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes May 20, 2025 | 52 min | Webinar 41 Navigating the Paper Market Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs: Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet: Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet: Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing: The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speakers Thomas Reilly Sales Manager at Lindenmeyr Munroe Tom Reilly brings over 42 years of comprehensive experience in the paper distribution business, including roles in customer service, purchasing, sales, and sales management. Currently serving as a Sales Manager at Lindenmeyr Munroe, Tom is responsible for developing customized paper procurement programs and managing efficient inventory control processes. His career also includes significant roles at Alling & Cory Paper Co. and Zellerbach Publishing Papers. Tom holds a Bachelor of Science degree in Communication Studies from the State University of New York at Oswego. With a passion for optimizing inventory control and a commitment to client satisfaction, Tom continues to make a substantial impact in the industry. Robert Altman National Accounts Manager at Lindenmeyr Munroe Robert Altman brings 28 years of expertise to his role at Lindenmeyr Munroe, where he designs and implements comprehensive paper and wide format programs for printers and Fortune 500 companies. As National Accounts Manager, Robert focuses on creating customized solutions that deliver cost savings and improve operational efficiencies, ranging from managing large direct mail campaigns to day-to-day marketing materials. Prior to Lindenmeyr Munroe, he gained valuable logistics experience at Consolidated Freightways and showcased his entrepreneurial spirit as the founder of S’cape Lawn Management Inc. Based in Teterboro, New Jersey, Robert is married with four children and four grandchildren. Deeply committed to both his industry and family, he consistently strives to deliver innovative programs that benefit his clients and the community alike.

10 Tips on How to Manage WFH While Keeping Your Sanity July 9, 2020 | 48 min | Webinar 1 Watch Preview $ Buy from $8 Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! 10 Tips PDF Presentation PDF Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Kim Johnson Moderator Kim Johnson is a Senior Account Manager at Infogroup working in the marketing industry for 21 years. A B2C & B2B sales professional skilled in Direct Marketing, Digital Strategy, Multi-channel Marketing, Integrated Marketing, and Campaign Management. To maintain life balance, a E-RYT 500 Yoga instructor & practitioner for the last 6 years. Terry Yoffe Speaker Terry Yoffe is an ICF, CTI and CRR certified personal, executive and business development coach based in New York City. As an affiliate member of the Institute of coaching at McLean Hospital (a Harvard Medical school affiliate), she helps clients remove obstacles to break through and achieve desired personal and professional goals. This is accomplished in part through self-awareness, self-exploration, clarification of goals, action plans and by building strong relationships. Terry has coached hundreds of high-achieving business professionals ranging from young professionals and entrepreneurs, to mid-level managers and C‑Suite executives in both corporate and private practice. Contact Terry at www.trycoaching.com or by email at terry@trycoaching.com .

Meet the Board of Directors at HVDMA comprising of passionate marketing professionals setting the strategic direction for the organization. Discover their unique expertise and dedication to the marketing community. Board of Directors Meet our esteemed Board of Directors. Comprised of passionate marketing professionals, they bring their individual expertise and dedication together to drive the mission of HVDMA. Their collective insights and efforts set the strategic direction for our association. We are excited to introduce them to you, as each one of them plays a crucial role in upholding our commitment to support and inspire our marketing community. Learn more and apply to become a Board of Director or an HVDMA Ambassador ! Heather Winnicki President Braden Salas Administrator, Treasurer Kim Fitzgerald Membership Sheryl Benjamin Awards & Scholarships Jean Liguori Vice President Christine Pelczar Virtual Programming Lori Sloves Awards & Scholarships Becky Santaniello Membership & In-Person Programming Heidi Thibodeau Membership Mark Rickard Secretary Belkys Reyes Fundraising Kathy Stivaletti Fundraising Richard Vergara Fundraising HVDMA Ambassadors Introducing our valued HVDMA Ambassadors. Committed and passionate contributors to our cause, each one leverages their unique skills and experiences to further HVDMA’s mission. Their individual collaborative engagements with our Board Committees on project-based assignments significantly enhance our outreach and service to the marketing community. We are thrilled to present them to you, as each contributes meaningfully towards our commitment to support and galvanize our marketing community. Learn more and apply to become a Board of Director or an HVDMA Ambassador ! Mia Hanrahan Student Ambassador

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Do This, Not That: NEW Email Marketing Techniques That Work June 27, 2022 | 57 min | Webinar 18 Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

Choose your pricing plan Individual $ 75 75$ Perfect for the individual marketing professional. Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship Best Value Corporate $ 250 250$ Perfect for marketing departments! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing 5 Website Logins* Retirement $ 50 50$ Those who still want to be in the know! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing Student $ 0 0$ Perfect for all ACTIVE Students! MUST use Student Email! Valid for 4 years Select Unlimited Access to On-Demand Webinars Special Event Pricing Transitional $ 50 50$ Perfect for those between work Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship

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