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Better Marketing Through Data April 21, 2026 | 55 min | Webinar 48 Better Marketing Through Data $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Today’s direct marketers are no longer bound by channel constraints — they’re empowered by data, driven by insight, and elevated by AI. In this session, we’ll explore how marketers can evolve their approach, moving from single-channel tactics to cohesive, data-informed strategies that engage audiences with greater relevance, speed, and impact. Discover how AI and analytics aren’t just tools for efficiency, but catalysts for transformation — unlocking smarter, more connected marketing that moves people to act. Sponsor Path2Response At Path2Response, we solve marketing’s toughest challenge: finding the right audience at the target success criterion. We help nonprofits and agency partners acquire new donors and drive measurable performance. By combining industry-leading recency, deep behavioral data, and advanced modeling on a modern, high-speed platform, Path2Response delivers the precision and scale today’s marketers demand. Speakers Jon Bowman Director of Business Development - Direct Marketing Jon Bowman has an undergraduate business degree from the University of North Carolina at Charlotte and an MBA from Wake Forest University. Jon owned PostMark, Inc a direct marketing firm based in Winston-Salem, NC for 25 years. In 2019 Salem One acquired PostMark, Inc. With Salem One Jon leads the direct marketing business development team. He has spoken at multiple National Postal Forums, many Postal Customer Councils, and guest lectured at several universities on the topic of direct marketing. During his free time, he volunteers with Boy Scouts, Blue Ridge Trout Unlimited, and A Bed and A Book. He and his wife Beth have two sons, both Eagle Scouts. Taylor Gerkin Direct Marketing Project Management Team Leader Taylor is a results-driven Direct Marketing Project Management Team Leader at Salem One, specializing in overseeing complex marketing campaigns and driving operational efficiency. With a Bachelor of Science in Business Administration from UNC Greensboro and currently pursuing a Master of Science in Business Analytics at UNC Wilmington, Taylor combines strategic project management expertise with data-driven decision-making. Holding both a USPS Mail Design Professional Certification and an Idealliance Printing Planning & Estimating Master Certification, Taylor brings deep industry knowledge in direct mail, print production, and cost-efficient marketing execution. Passionate about optimizing marketing processes and delivering impactful campaigns, Taylor leads teams to success through innovation, collaboration, and analytical insight.

Business Casual Podcast Episode 6 Machine Learning/A.I. for Direct Mail Marketing November 25th, 2019 Episode Six of "Business Casual." The HVDMA presents "Machine Learning/A.I. for Direct Mail Marketing", another new episode of the Business Casual Podcast series. We delve into the implementation of advanced Machine Learning in the data selection and optimization process for direct mail. What is machine learning and how does it work? How does a machine learn? How is machine learning different from traditional modeling/analytics? What makes it better? What does this mean for my direct mail campaigns? Episode 4 A Podcast about Podcast Advertising Pt 3 June 6th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 3 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 5 A Podcast about Podcast Advertising Pt 4 June 26th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 4 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 3 A Podcast about Podcast Advertising Pt 2 May 29th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 2 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 1 Mobile First Marketing Strategy August 27th, 2018 Episode one of "Business Casual" features an interview with Richard Lowden, Founder and CEO of RTBiQ, by Donna Hamilton. Their conversation focuses on how and why smart marketers are adopting mobile-first strategies. Business Casual is hosted by Hudson Valley Direct Marketing Association. Moderated by Donna Hamilton, Senior Vice President for Data Acquisition and Activation at Alliant. Episode 2 A Podcast about Podcast Advertising Pt 1 May 8th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 1 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign

The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Do This, Not That: NEW Email Marketing Techniques That Work June 24, 2021 | 56 min | Webinar 14 Do This, Not That: NEW Email Marketing Techniques That Work Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Forget what you think you know about email marketing and discover how you can best capture increased attention on inboxes with real, actionable insights from the last 60 days. This session will guide you through the latest best practices to help cut through the noise and ensure your emails are making an impact. Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing June 10, 2025 | 52 min | Webinar 42 Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Sponsor GrayHair Software GrayHair unlocks actionable insights from customer and postal data for the world's top companies. We give decision-makers valuable customer insights by turning data into actionable, business-ready intelligence. This intelligence allows company leaders to make decisions that reduce cost and significantly improve essential business processes: marketing campaign effectiveness, fraud prevention, customer experience, and mail operations. Learn more about GrayHair’s Solutions. Speakers Deborah Damore Head of Postal Affairs at GrayHair Software Solutions As the Head of Postal Affairs for GrayHair Software Solutions, Deborah brings over two decades of experience. She has an extensive history of driving success and innovation across the third-party mailing market. Her career includes working with mailers in various sectors – including financial services, insurance, direct marketing, publishing, cataloging, and nonprofits. Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work groups and user groups at Mailers Technical Advisory Committee (MTAC) and currently serves as the Industry Vice Chair.

Choose your pricing plan Individual $ 75 75$ Perfect for the individual marketing professional. Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship Best Value Corporate $ 250 250$ Perfect for marketing departments! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing 5 Website Logins* Retirement $ 50 50$ Those who still want to be in the know! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing Student $ 0 0$ Perfect for all ACTIVE Students! MUST use Student Email! Valid for 4 years Select Unlimited Access to On-Demand Webinars Special Event Pricing Transitional $ 50 50$ Perfect for those between work Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Oct 29, 2020 | 62 min | Webinar 6 LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR. Risa will review: How to maximize your posts for visibility Writing articles to get traction and engagement How to make sure your business page is helping your visibility Your questions will be answered but you must submit them ahead of time! Don’t be shy, send them in! Presentation Poll Results Complete Mailing Lists Since 2006, Complete Mailing Lists has been offering marketers a data resource that meets their toughest requests. We comb compiled databases, harness relationships with response list owners, and ingeniously integrate house lists with purchased data. CML offers careful consultation aimed at honing targets, delivering the segmentation, selection, hygiene and pricing that gets the job done. Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full service public relations, marketing and advertising agency she founded in 1991. She is a sought after speaker on marketing strategies, public relations, social media and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. Demystifying Location Data Oct 28, 2021 | 57 min | Webinar 17 Demystifying Location Data Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions will be left on the table. Please join us for about an hour to enhance your knowledge of what location data is and what it means to you as a marketer. Presentation Speakers Heather Winnicki Mateus Moderator Data-driven solutions are my passion. Crafting products and solutions out of seemingly disparate information to drive engagement is my forte. In my free time, you can find me hanging with my family, hiking, cooking, gardening, at the beach, or dancing! Stewart Sullivan Speaker A digital advertising executive with over 10 years of experience in campaign management, software, and programmatic sales, customer relationship management, and partnership growth. Currently managing operations for Drako Media Group, a location data company / programmatic trading desk located in Montreal.

Harmonizing Voices: Multicultural Marketing in Podcasts & Audio Sept 17, 2024 | 38 min | Webinar 37 Harmonizing Voices Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Ava Savosh (Yurchison) Sales Manager at iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for businesses and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital, and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner and a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member and a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu, Barry, or her cat, Lebron. She and her husband are massive sports fans – Go Yankees, Rangers, and Vikings!

The New State Privacy Laws: A Primer for Data Companies April 25, 2023 | 60 min | Webinar 26 The New State Privacy Laws: A Primer for Data Companies Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Request Slides Dataline Data Dataline is a provider of consumer marketing information, digital audiences, and custom modeling and analytic services. Our clients are primarily major publishers, large financial institutions, major insurers, non-profit organizations, online retailers, and well-known catalogers. Our innovative approach to data modeling enables us to provide our clients with custom audience prospects. Sponsor Speakers Ken Dreifach Speaker Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative. Hannah Schaller Speaker Hannah Schaller advises on a variety of privacy, alt data, and marketing matters, including data provenance, international data transfers, emarketing laws, and product counseling. She also assists both data providers and data purchasers with alt data diligence. Alongside her counseling and alt data work, Hannah helps draft and negotiate data protection agreements and commercial contracts.

The Laura L. Smith Scholarship In honor of Laura L. Smith, HVDMA presents awards each year to outstanding marketing students. With a history dating back to 2002, past scholarships have been awarded to ambitious students attending Mercy College, Fashion Institute of Technology, Fordham, SUNY New Paltz, and Pace University. Scholarship eligibility is open to students demonstrating academic excellence, enthusiasm, professionalism, and potential to add valuable contributions to the marketing industry. Direct Marketing program students and those studying closely related disciplines such as Digital Marketing, Brand/Product Marketing, Data Sciences, and more are encouraged to apply. For the year 2024, a total of three scholarships were granted in the amount of $1,000 during the HVDMA’s Holiday Party in December. App ly Now Don't miss your chance to apply for the Laura L. Smith Scholarship Award. The application form awaits you just below. For any questions or clarifications, please email awards@hvdma.org . Remember to save the date - December 4th for our Annual Holiday Party, where we will recognize this year's scholarship awards. Best of luck with your application! Past Recipients Braden Salas, NYC "Upon being honored with the Laura L. Smith Scholarship in 2015, I experienced relief in financial stress, allowing me to focus intently on my academic pursuits. The HVDMA provided more than just monetary assistance; it created numerous networking opportunities with local marketing professionals, enriching my educational experience and paving the way for a successful career." Rommyani Basu, Westchester "The 2019 Laura L. Smith Scholarship not only allowed me to destress about financing my academic career path but also exposed me to a network of professionals and opportunities in the direct marketing industry. I am forever grateful knowing that I have people rooting for me every step of the way." Scholarship Application Laura L. Smith Scholarship Application DUE BY NOVEMBER 28th, 2025 This Scholarship is awarded to the applicant who shows the greatest interest and promise for leadership in direct, integrated or one to one marketing. About you First Name Last Name Email Phone Address * Required Academic Background College/University Major/Minor Projected Graduation Date * required GPA/Overall * Required Employment Information Current Employer Work Address Job Title Job Description Goals & Objectives What are your professional goals? How do you plan to reach those goals? What area of study are you interested in? Why have you chosen a carreer path in Marketing or Data Science? What else would you like us to know as we consider your application? * Required Recommendations Letter of Reference (Business or Academic) Upload File Upload supported file (Max 15MB) Letter of Reference (Personal) Upload File Upload supported file (Max 15MB) * Required I want to subscribe to the newsletter. Submit Application Sent! Good luck! This form no longer accepts submissions.

From Clicks to Connections: Online Strategies for In-Person Events May 06, 2025 | 55 min | Webinar 40 From Clicks to Connections Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences. Key Takeaways: Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames. Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event. Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies. Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI. Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance. Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Rickard Squared Rickard Squared is a data-driven direct marketing agency specializing in customer acquisition, lead generation, and audience engagement. We excel at identifying, sourcing, and optimizing data to help our clients find new customers, re-engage lapsed ones, and maximize revenue from proprietary data assets. With expertise across all marketing channels, we turn data into actionable insights that drive measurable results. Speaker Chris DeMartine Founder & Chief Commercial Officer at Programmatic B2B Chris DeMartine founded Programmatic B2B in April 2019 and has 30 years' of B2B experience working for IBM, Canon, tech startups and SMBs. He authored 25+ articles in leading trade publications including Chief Marketer Magazine, Target Marketing Magazine, and Multichannel Merchant related to data marketing, market trends, performance bench-marking and operational excellence. Chris earned his MBA at Drexel University in Philadelphia, PA and is a speaker at UCONN, Drexel and Plymouth State University. He is a former President of the VT/NH Marketing Group and has presented at the AAMP, ANA, NPF, USPS PCC, VTNHMG and other industry events.

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Disruption in the Media Landscape April 15, 2021 | 43 min | Webinar 11 Disruption in the Media Landscape Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Samantha Foy Speaker Samantha Foy is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.