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Email Update: Email Marketing Quick WINS August 5, 2025 | 45 min | Webinar 45 Email Update Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: Craft irresistible subject lines that boost open rates & increase clicks Design call-to-action buttons that drive action Optimize landing pages for higher conversions And More! Sponsor Complete Mailing Lists Complete Mailing Lists is celebrating its 20th Year! CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. We are known for exceptional data hygiene. Our constant cleansing and update processes raise quality and deliverability to a higher level. We push ourselves to provide the freshest and cleanest data possible. Speaker Jay Schwedelson Founder/President/CEO at Outcome Media Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually. His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked #1 out of over 50,000 marketing podcasts in the entire country. Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.

2023 HVDMA Holiday Party December 7th, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2023 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. Learn more at www.wiland.com . Lunch Sponsor Blue Horse Data BHD Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Mar 21, 2023 | 49 min | Webinar 24 Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Their core competency involves identifying, procuring, and leveraging data to help clients acquire new business, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Ava Yurchison Speaker Ava Yurchison is an account executive with a focus in digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles however she has been in her current position since 2020. Her job functions include building custom marketing plans for business and organizations across with United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her fiancé are massive sports fans – Go Yankees, Rangers and Vikings!

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. What is Identity Resolution? June 10, 2021 | 57 min | Webinar 13 What is Identity Resolution? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. Presentation Poll Results Sponsor Valid USA Valid Data Solutions helps you harness the power of data to create secure, personalized interactions that improve the customer experience through smart data, insightful analytics, advanced technology, and strategic engagements. Speakers Vincent Pietrafesa Moderator Vincent’s experience in the marketing industry spans 18 years, and he recently received the 2019 Marketing EDGE Rising Stars Award. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current board member for the Direct Marketing Club of New York. He has a BA from the State University of New York at Oswego in Communications and Mass Media. By night, Vincent is a stand-up comedian in NYC and also one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the 2018 Silver Apple Awards in NYC. Ajay Gupta Speaker Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the data-driven, marketing services company’s rapid year-to-year financial growth as it has progressed from 2 employees, working out of an apartment, to a 41-person team spanning three continents. Ajay holds a bachelor’s degree in financial economics and creative writing with a mathematics minor from St. Lawrence University, as well as an MFA in creative writing from Texas State University. He has been named a Marketing EDGE Rising Star and was part of the San Antonio Business Journal’s 40 Under 40 list. Under his leadership, Stirista has won an Ad Age Best Places to Work award, a DMA Silver ECHO award, a third-place DMN Award, and a spot on the Inc 5000 list.

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. WHERE’S MY PAPER? Mar 3, 2022 | 56 min | Webinar 19 WHERE’S MY PAPER? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Presentation Speaker Michael Streit Speaker Michael has 20 years of Direct Marketing expertise with RR Donnelley, Quantum Group, and Lindenemeyr Central partnering with some of the largest Catalog and Retailers in the world, focused on ROI-centered direct marketing programs. He also has deep experience launching UK and EU-based brands in the US. Lindenmeyr's parent company, CNG is engaged in global trade and sourcing, serving customers in over 100 countries worldwide with visibility into current supply chain challenges.

CTV Advertising: Unleashing Growth with TV-Digital Integration Sept 19, 2023 | 58 min | Webinar 28 CTV Advertising: Unleashing Growth with TV-Digital Integration Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Focus Usa Focus USA is a full-service direct marketing company that empowers businesses to achieve unparalleled success through the convergence of data intelligence, personalized marketing strategies, and seamless data integration. With a commitment to innovation and excellence, we specialize in harnessing the power of customer analytics, life event marketing, and cutting-edge data integration techniques. Sponsor Moderator Vincent Pietrafesa VP, B2B Products & Partnerships @ Stirista Vincent’s experience in the marketing industry spans 22 years and is currently the VP of B2B Products & Partnerships for Stirista. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current Board Member and Programming chair of the Marketing Club of NY. He recently received the 2019 Marketing EDGE Rising Stars Award. Vincent is also the wacky co-host of the extremely popular business podcast The Marketing Stir. By night, Vincent is a stand-up comedian in NYC and one of the most sought-after corporate emcees in the business. He has hosted over thirty shows in the industry and has worked with Magic Johnson and John Legend. Speaker Aaron Grote VP, Digital Products @ Stirista As Vice President of Digital Products, Aaron Grote leads the tools and team behind Stirista's CTV-first performance marketing solution. After years on the client side building profitable and award-winning digital marketing programs, Aaron saw Stirista’s forward-thinking strategic moves and jumped on board to help build the solutions companies need to grow in today’s marketing environment.

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Disruption in the Media Landscape April 15, 2021 | 43 min | Webinar 11 Disruption in the Media Landscape Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Samantha Foy Speaker Samantha Foy is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.

Upcoming Events 2025 Holiday Party Thu, Dec 04 Greenwich More info RSVP

Frequently Asked Questions (FAQ) Frequently asked questions How To... Setting up FAQs How do I sign up and set up an HVDMA profile? How do I set up my HVDMA profile? How do I post a career on the Career Dashboard? 1. Login to HVDMA Profile 2. Go to the Profile Menu and click "Career Dashboard Hub" 3. Click "NEW SUBMISSION" 4. Fill out Application 5. Click "Submit" How do I post a resume on the Resume Dashboard? 1. Login to HVDMA Profile 2. Go to the Profile Menu and click "Resume Dashboard Hub" 3. Click "NEW SUBMISSION" 4. Fill out Application 5. Click "Submit" How to find my Profile URL? 1. Login to HVDMA Profile 2. Go to the Profile Menu and click "MY ACCOUNT" 3. Click "YOUR COMMUNITY PAGE URL" 4. Find your Profile URL in the section.

Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing June 10, 2025 | 52 min | Webinar 42 Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Sponsor GrayHair Software GrayHair unlocks actionable insights from customer and postal data for the world's top companies. We give decision-makers valuable customer insights by turning data into actionable, business-ready intelligence. This intelligence allows company leaders to make decisions that reduce cost and significantly improve essential business processes: marketing campaign effectiveness, fraud prevention, customer experience, and mail operations. Learn more about GrayHair’s Solutions. Speakers Deborah Damore Head of Postal Affairs at GrayHair Software Solutions As the Head of Postal Affairs for GrayHair Software Solutions, Deborah brings over two decades of experience. She has an extensive history of driving success and innovation across the third-party mailing market. Her career includes working with mailers in various sectors – including financial services, insurance, direct marketing, publishing, cataloging, and nonprofits. Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work groups and user groups at Mailers Technical Advisory Committee (MTAC) and currently serves as the Industry Vice Chair.

An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! Using LinkedIn to Grow Your Business July 23, 2020 | 62 min | Webinar 2 Using LinkedIn to Grow Your Business Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure. Presentation Poll Results Mailinglists.com Since 1993, Mailinglists.com/Infinite Media has provided postal, email, and telemarketing data to B2C/B2B direct marketers. We offer list and insert management and brokerage, data append and hygiene, plus co-op expertise. Our MailingListsXPRESS partnership with Dun & Bradstreet means access and affordability on D&B business data. To talk to customers, talk to us! Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full-service public relations, marketing, and advertising agency she founded in 1991. She is a sought-after speaker on marketing strategies, public relations, social media, and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

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