Search Results

Postal Power Oct 10, 2023 | 55 min | Webinar 29 Postal Power Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW 30% Mail Growth Incentive for Marketing Mail in 2024 2024 USPS Promotions, discount amounts, and how to participate. USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry. 2024 Postage Projections, percentages, and timelines to aid in budgeting. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Complete Mailing Lists Complete Mailing Lists offers consumer, business, political, and specialty mailing lists designed to help your clients market their products and services via direct mail. Our lists are comprehensive, accurate, and deliverable and can make a massive difference in the success of your client's marketing campaigns. The CML team averages more than 25 years of experience recommending postal lists, and even telemarketing & email data. We are also a newly Coupa Verified approved USPS vendor. Sponsor Speaker Deborah Damore Director, Postal Affairs at Enru Logistics & Postal Optimization Deborah has a twenty-plus year career in the mailing and logistics industry with extensive experience supporting multiple internal print plant and comail operations as well as external third-party logistics and co-services clients’ postal needs. She has a degree in computer science and has studied supply chain management at the Illinois Governors State University. Deborah serves as the Secretary of PostCom and chairs their Flats Mailing Committee, she is also the Chairperson for the American Catalog Mailers Association Postal Committee. Deborah has recently been elected as the Vice Chair of the Mailers Technical Advisory Committee (MTAC) term beginning January 2024.

Sponsorship Benefits Sponsor logo will be prominently displayed in all related promotions. A special mention of sponsor will be made before the start of the event. Recognition and thanks for sponsor's support will be announced at the event's commencement and conclusion. Sponsor company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. The sponsorship will be permanently linked to the webinar profile in our on-demand database. (Webinars only) Attendee list that includes the attendee's Name, Title, and Company. Sponsor logo will be displayed on all printed signs and name badges at In-Person events. One complimentary registration for an attendee at the In-Person Event. Sponsorship Current Sponsorship Opportunities Check out our current sponsorship opportunities below. Don't delay! Make your sponsorship purchase immediately before it gets snapped up by a competitor. Following your purchase, our dedicated fundraising team will initiate confirmation procedures and collect all essential information. We don’t have any products to show here right now. How Does HVDMA Utilize My Sponsorship Contributions? Sponsorship contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on three main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your sponsorship allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Developing Engaging Content: We produce relevant, stimulating content to enhance the skill set of marketers and further enrich the marketing community. Contributing to a sponsorship with HVDMA not only signifies a great return on investment due to our affordable one-time pricing, but it also allows you to have a direct impact in shaping the marketing industry's future. By aligning yourself with us, your organization will assist in fostering growth and innovation within the entire marketing community while simultaneously enhancing your own marketing objectives. Have any questions? Email us at Fundraising@hvdma.org Make a Donation to the Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Mar 21, 2023 | 49 min | Webinar 24 Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Their core competency involves identifying, procuring, and leveraging data to help clients acquire new business, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Ava Yurchison Speaker Ava Yurchison is an account executive with a focus in digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles however she has been in her current position since 2020. Her job functions include building custom marketing plans for business and organizations across with United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her fiancé are massive sports fans – Go Yankees, Rangers and Vikings!

Email Update: Email Marketing Quick WINS August 5, 2025 | 45 min | Webinar 45 Email Update Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: Craft irresistible subject lines that boost open rates & increase clicks Design call-to-action buttons that drive action Optimize landing pages for higher conversions And More! Sponsor Complete Mailing Lists Complete Mailing Lists is celebrating its 20th Year! CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. We are known for exceptional data hygiene. Our constant cleansing and update processes raise quality and deliverability to a higher level. We push ourselves to provide the freshest and cleanest data possible. Speaker Jay Schwedelson Founder/President/CEO at Outcome Media Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually. His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked #1 out of over 50,000 marketing podcasts in the entire country. Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.

Storytelling for Success: Leveraging PR for Maximum Marketing Impact March 25, 2025 | 59 min | Webinar 38 Storytelling for Success Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling storytelling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speaker Risa Hoag President GMG Public Relations, Inc. Risa has more than three decades of experience in public relations and marketing. She founded GMG Public Relations in 1991 and prior to that was the Director of Public Relations with the White Plains office of Ernst & Young. She has served as Co-Chair of the Rockland Business Association Marketing Council and as Chair of the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Board. She has served on the board of the Orange & Rockland Community Investment Committee, founded and served as President of the Nanuet Chamber of Commerce as well as co-founder of the Chamber Alliance of Rockland. She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business and currently serves as a mentor to students at the Cameron School of Business at UNCW. Risa is a past President of the Rockland Business Women's Network, a past board member of the Rockland Community Foundation, and a past board member of Meals on Wheels in Rockland and Chair of their annual gala. She is a past Public Relations Chairperson for the Advertising Club of Westchester and is a member of the 2018 Class of Leadership Rockland. She was honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits. Risa was asked in October of 2023 to sit on the National Small Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C. Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications.

Why Insert Media Is Still Relevant...Perhaps Now More Than Ever Sept 24, 2020 | 54 min | Webinar 4 Why Insert Media Is Still Relevant...Perhaps Now More Than Ever Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong! We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting Present examples and case studies of advertisers who have continued to make this channel work for them…..even through the COVID-19 era We’ll also review how you can look to monetize your own outbound customer communications…whether via your product shipments, catalogs, billing statements or reactivation efforts Marissa Slides Anthony Slides Sponsor PlusMedia, LLC PlusMedia, LLC is a full-service media agency specializing in multichannel direct response marketing, with expertise in box inserts, direct mail, social media, connected TV, and more. Offering a variety of services including media strategy, buying & execution, campaign planning & analysis, creative & print production management, and revenue generation, the company serves direct-to-consumer, nonprofit, and B2B brands across the globe who are looking to grow their businesses in the U.S. and Canada. Founded in 1998, PlusMedia is an independent, privately-held, and certified woman-owned business with a 95% client retention rate. For more information, please visit plusme.com . Speakers Anthony DiNino Speaker Anthony DiNino is the Senior Vice President of the Insert and Print Media Division at Data Axle. Anthony and his team are charged with generating incremental revenue for their clients, selling space in their insert media vehicles and helping them with their customer acquisition efforts across all insert and print media opportunities. He also has a key role on the business development side for Data Axle. Anthony has worked with clients in the catalog, publishing, e-commerce and non-profit space. Anthony has presented the benefits of insert media over the years to the DMA Young Professionals and the Vermont/New Hampshire Marketing Group. He has served as President of the Vermont/New Hampshire Marketing Group and was honored by the Insert Media Council in 2015 for “Outstanding Service and Contributions to the Insert Media Industry.” Marissa Meredith Speaker Marissa Meredith is the Director of Media & Account Management at PlusMedia with 19 years of experience working with clients across Alt Media, Print, FSIs, and Newspapers. Marissa’s responsibilities include support of new business development, direct opportunities, development of testing strategies and recommendations / optimization strategies. Marissa works internally to train new staff members in all facets of Alt Media and to construct various media recommendations. She has successfully worked with a variety of categories including Apparel, Books/Publishing/Subscription, Insurance, eCommerce, Club/Continuity, Senior products, and Nonprofits.

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. What is Identity Resolution? June 10, 2021 | 57 min | Webinar 13 What is Identity Resolution? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. Presentation Poll Results Sponsor Valid USA Valid Data Solutions helps you harness the power of data to create secure, personalized interactions that improve the customer experience through smart data, insightful analytics, advanced technology, and strategic engagements. Speakers Vincent Pietrafesa Moderator Vincent’s experience in the marketing industry spans 18 years, and he recently received the 2019 Marketing EDGE Rising Stars Award. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current board member for the Direct Marketing Club of New York. He has a BA from the State University of New York at Oswego in Communications and Mass Media. By night, Vincent is a stand-up comedian in NYC and also one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the 2018 Silver Apple Awards in NYC. Ajay Gupta Speaker Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the data-driven, marketing services company’s rapid year-to-year financial growth as it has progressed from 2 employees, working out of an apartment, to a 41-person team spanning three continents. Ajay holds a bachelor’s degree in financial economics and creative writing with a mathematics minor from St. Lawrence University, as well as an MFA in creative writing from Texas State University. He has been named a Marketing EDGE Rising Star and was part of the San Antonio Business Journal’s 40 Under 40 list. Under his leadership, Stirista has won an Ad Age Best Places to Work award, a DMA Silver ECHO award, a third-place DMN Award, and a spot on the Inc 5000 list.

2023 Holiday Party Survey What topics would you attend in-person? What topics would you register for webinars? Would you be interested in being a speaker? Do you have any recommendations? Are you an HVDMA Member? * Yes No How are we doing? Would you like to become a member? Yes No Why not? What is your email? Submit Thanks for submitting!

Master Class: How to K.A.R.E. for your Business in 2021 Part 2 Mar 11, 2021 | 60 min | Webinar 9 Master Class: How to K.A.R.E. for your Business in 2021 Part 2 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clients and customers (RECAPTURE), and a way to grow accounts organically that have the potential to do more (EXPAND). Presentation Path2Response Path2Response is a co-operative database designed to leverage real-time digital data and technology to help companies and nonprofit organizations to find new direct mail customers and donors. Sponsor Speakers Rob Fishman Speaker Drawing on over 35 years of business ownership, Rob Fishman is a partner and owner of Sandler Training of Hauppauge, a Long Island-based company that focuses on executive leadership, sales management, and the sales process. He has coached, trained, and mentored sales and sales management teams, as well as executive leadership on the Sandler systems and team-building to help his clients extract the growth and profitability they are seeking.

Join the HVDMA as an Ambassador and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. To apply, utilize the application below. For any questions please email, hvdma@hvdma.org. Interested in becoming an HVDMA Board of Director? Apply Here Student Ambassador Positions: Click for more information Job Posting Dashboard Ambassador Social Media Ambassador Resume Dashboard Ambassador Content Writer Ambassador Ambassador Application We're thrilled that you're interested in helping the HVDMA! As an ambassador of our esteemed association, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select committee Student Ambassador Role Select Role Next Ambassador Applicaton Have a question about becoming an Ambassador? We're here to help! Submit your query through this form and we'll promptly provide the answers you need to get started on this exciting opportunity. First name Last name Email Write a message I want to subscribe to the newsletter. Thanks for submitting! Submit

2023 HVDMA Holiday Party December 7th, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2023 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. Learn more at www.wiland.com . Lunch Sponsor Blue Horse Data BHD Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Nov 12, 2020 | 48 min | Webinar 7 Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impact, discover how Digital Media can transform your business in a marketplace that moves faster and faster each day. Presentation Intro Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Jack Hojnar Speaker As the company lead for Marketing and Technology initiatives, Jack Hojnar is lucky to be able to create something new every day. Having been part of large companies, like Allstate, and start-ups, such as Peapod, his experience has helped move cbsi continually forward. Kc Tagliareni Speaker Kc Tagliareni has worked in commercials, music videos and film production. He joined Grey Advertising as an Art Director working on various accounts. Upon the formation of G2 Branding and Design, Kc brought his technological and creative approach to this new agency. While at G2, he founded the successful Motion Design Department at G2 Branding and Design (WPP Company). Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency. Victor Perez Speaker Victor Perez began his creative career developing computer graphic animations and directing and editing videos for various corporations including IBM, American Express and Ciba-Geigy. Victor joined Grey Advertising’s Visual Communications Group, where he rose to the ranks of creative director while working to pioneer interactive multimedia deployment for their clients. Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency.