Search Results

Career Dashboard Welcome to our Career Dashboard, your gateway to numerous career opportunities across various Marketing roles. Companies from diverse sectors are looking for talented individuals like you. Delve into this public platform and find the role that aligns with your ambitions and skill set! Your next adventure could be just a click away. Start exploring now! Attention companies: Interested in posting Marketing roles on our platform? Create a login to unlock exclusive access and enhance your hiring reach! Attract the brightest candidates by showcasing your positions on our Career Dashboard. Login to our website and visit your profile. You can find our Career Dashboard Hub in the profile menu to submit careers. How do I post a Career on the Career Dashboard? Marketing & Sales Associate (Entry Level) LiftEngine Work Place: Remote Job Type: Full-time Salary: INQUIRE Location: Pearl River, NY, USA Date Posted: 5/7/24, 6:50 PM View Job

Resume Dashboard Welcome to our Resume Dashboard, your stepping stone to countless opportunities in diverse Marketing roles. Recruiters from a broad range of sectors are in search of skilled candidates like you. Dive into this interactive platform and discover the position that matches your aspirations and expertise! Your next career milestone might be just an upload away. Start sharing your resume now! Attention job seekers: Interested in uploading your resume on our platform? Create a login to unlock exclusive access and enhance your job search! Attract the attention of top recruiters by showcasing your resume on our Resume Dashboard. Log in to our website and visit your profile. You'll find our Resume Dashboard Hub in the profile menu to upload and manage your resumes. How do I post a resume on the Resume Dashboard? Mark Hammar Hoping to be a resource to fellow members or their connections as a consultant, 1099 or perhaps something that could lead to a permanent position. Very open. In seek of... Work Place: Remote Job Type: Contract Location: North Andover, MA 01845, USA Date Posted: 10/1/24, 9:13 PM View More Smit Goswami I am currently exploring full-time opportunities as a Marketing Coordinator, Digital marketing specialist, Digital Strategist, Social Media Coordinator, and Marketing Specialist. In seek of... Work Place: On-site Job Type: Full-time Location: New York, NY, USA Date Posted: 2/15/24, 7:17 PM View More Mia Hanrahan I’m seeking an entry-level position in New York or Connecticut after I graduate in May, ideally in advertising, digital marketing, or media marketing. I'm hoping to join a creative and innovative company where I can contribute to exciting campaigns and gain hands-on experience in the field! In seek of... Work Place: On-site Job Type: Full-time Location: New York, NY, USA Date Posted: 10/23/24, 10:32 PM View More

On-Demand Webinars The HVDMA would like to thank all speakers and sponsors for putting together a great database of knowledge! If it were not for them this would not be possible! Branding vs. Marketing: Why Understanding the Difference Matters Most businesses invest heavily in marketing while overlooking the quiet force doing the real work behind the scenes: their brand. In this presentation, Risa Hoag, President of GMG Public Relations, will show you how to understand the difference between the two and how to use each to support the other. You’ll ... View Webinar Why Video is Critical to Your Marketing In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marke... View Webinar Email Update: Email Marketing Quick WINS Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: View Webinar 2025 Privacy Law: Crucial Updates for Data Brokers As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. <p class="font_... View Webinar Direct Mail and AI – Where Traditional Meets New Age Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn:... View Webinar Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and e... View Webinar Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: View Webinar From Clicks to Connections: Online Strategies for In-Person Events In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital st... View Webinar Broadcast Radio in 2025: The Timeless Power of Connection Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability ... View Webinar Storytelling for Success: Leveraging PR for Maximum Marketing Impact Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a c... View Webinar Harmonizing Voices: Multicultural Marketing in Podcasts & Audio “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries.... View Webinar Navigating Q4's Marketing Maze Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the ... View Webinar NEW! Email Marketing Tips & Trends That Work Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure you... View Webinar 2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational we... View Webinar The Paper Trail: How Current Paper Industry Trends Affect Marketers Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to... View Webinar Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understand... View Webinar LinkedIn: The Most Powerful Free Business Tool Ever Created LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light o... View Webinar Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st ... View Webinar Postal Power Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW... View Webinar CTV Advertising: Unleashing Growth with TV-Digital Integration TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn... View Webinar Quick Win Email Tips – What is working NOW! Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big ... View Webinar The New State Privacy Laws: A Primer for Data Companies 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scru... View Webinar How to Keep Your Business Strong During Uncertain Times 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increa... View Webinar Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as di... View Webinar Analyzing Market Segments with Google Analytics With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are... View Webinar The ACMA's Efforts on Behalf of Your Bottom Line For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization h... View Webinar Marketing Success in the Digital Age Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Prot... View Webinar Grow Your Network and Referral Base with LinkedIn Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within Link... View Webinar WHERE’S MY PAPER? Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns execute... View Webinar Demystifying Location Data If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions w... View Webinar What's the Future of the Postal Service and Where Do I Fit In? As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan ... View Webinar What’s Your Plan B? What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences n... View Webinar What is Identity Resolution? As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietraf... View Webinar Is Artificial Intelligence/Machine Learning Real? We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to u... View Webinar Disruption in the Media Landscape What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. ... View Webinar California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. ... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 2 K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clie... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 1 K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision makers, lack of adequate i... View Webinar Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impa... View Webinar LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR. Risa will review: How to maximize your posts for visibility Writing articles to get traction and engagement How to make sure your busine... View Webinar Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life? Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President & Executive D... View Webinar Why Insert Media Is Still Relevant...Perhaps Now More Than Ever This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong! We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting View Webinar Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. ... View Webinar Using LinkedIn to Grow Your Business Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blog... View Webinar 10 Tips on How to Manage WFH While Keeping Your Sanity An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! ... View Webinar

The HVDMA is an association for webinars, podcasts, in-person networking, luncheons, and awards/scholarship opportunities. Where Marketing Professionals Connect Since 1988 The Hudson Valley Direct Marketing Association (HVDMA) has been connecting marketing professionals from Connecticut, New York, and New Jersey. Upcoming Events Better Marketing Through Data Tue, Apr 21 Live Event RSVP Navigating the 2026–2027 Postal Shift: Stability, Strategy, and Savings Tue, May 12 Live Event RSVP 2026 Fall Networking Thu, Sep 17 Hudson Social RSVP 2026 Holiday Party Thu, Dec 10 Tamarack Country Club RSVP What's new... HVDMA Welcomes New Social Media Student Ambassador Elijah Fernandez Marketing Expert Lori Sloves Appointed to the Hudson Valley Direct Marketing Association's Awards and Scholarship Committee Belkys Reyes Joins Hudson Valley Direct Marketing Association’s Fundraising Committee Newsletter By clicking submit below, you consent to allow HVDMA to store and process the personal information submitted above to provide you the content requested. Submit Thank you for submitting!

Resume Objective I am currently exploring full-time opportunities as a Marketing Coordinator, Digital marketing specialist, Digital Strategist, Social Media Coordinator, and Marketing Specialist. About me Not your average marketing pro! Experienced marketing professional with over 3 years of expertise in Social Media and Digital Marketing, demonstrating proficiency in Client Servicing, Account Management, and Social Media Content Strategy. Known for turning dry content into engaging stories and making brands the talk of the digital town. < Back Smit Goswami In seek of... On-site Full-time New York, NY, USA HVDMA Profile LinkedIn Resume Posted on 2/15/24, 7:17 PM Updated on 2/15/24, 7:17 PM

On - Demand Webinars March 10, 2026 at 5:00:00 PM Most businesses invest heavily in marketing while overlooking the quiet force doing the real work behind the scenes: their brand. In this presentation, Risa Hoag, President of GMG Public Relations, will show you how to understand the difference between the two and how to use each to support the other. You’ll learn the difference between marketing as doing and branding as being, and why visibility alone doesn’t convert without meaning behind it. We’ll explore how strong brands move beyond attention to choice, beyond customers to advocates, and beyond short-term wins to long-term growth. This session will help you understand how your brand is currently showing up, how to tell if it’s helping or hurting your sales, and how to strengthen it so marketing becomes more effective, sales feel less forced, and trust does more of the heavy lifting. If you want your brand to do more than get you seen, if you want it to get you chosen, this conversation is for you. Watch Now July 15, 2025 at 5:00:00 PM As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. Building on the insights from previous years, we will: Analyze the Latest Legal Risks and Responsibilities : Stay informed about the most recent legislative developments and how they impact data brokers. Current Regulatory Trends : Gain a clear understanding of ongoing regulatory trends and their implications for data-driven marketing and operations. Operational Impact : Learn how these changes affect everyday practices and strategic planning within your organization. Practical Advice and Insights : Receive actionable advice and critical insights to help you adapt and ensure compliance in this complex regulatory environment. Watch Now May 20, 2025 at 5:00:00 PM In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs : Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet : Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet : Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing : The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Watch Now March 25, 2025 at 5:00:00 PM Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling story telling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Don't miss this opportunity to transform your PR approach and propel your business to new heights. Register now to secure your spot in this transformative workshop! Watch Now May 7, 2024 at 5:00:00 PM Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Watch Now March 5, 2024 at 6:00:00 PM In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance. Watch Now October 10, 2023 at 5:00:00 PM Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW 30% Mail Growth Incentive for Marketing Mail in 2024 2024 USPS Promotions, discount amounts, and how to participate. USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry. 2024 Postage Projections, percentages, and timelines to aid in budgeting. Watch Now April 25, 2023 at 5:00:00 PM 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Ken is a former privacy regulator and General Counsel of LiveRamp, and he and Hannah counsel numerous data companies regarding regulatory compliance. Watch Now October 27, 2022 at 5:00:00 PM With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are collected and analyzed to inform marketing decisions. In this webinar, Dr Shen will demonstrate how he teaches market segmentation analysis of website data using Google Analytics. He will also introduce how he has worked, through a mentorship program, with HVDMA membership businesses, and discuss what else can be done to further our collaborative relationships. Watch Now June 16, 2022 at 6:00:00 PM Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within LinkedIn. Most people have a LinkedIn account, but most are not using the true power of LinkedIn. Tips will include how to find contacts through the various networks you are likely already connected to; refining your search to identify people to connect with in a very targeted way; understanding the power of LinkedIn groups, and how to post to get the most engagement. Watch Now September 30, 2025 at 5:00:00 PM In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marketing team, you'll walk away with actionable insights into how video can elevate your brand presence. Join us for this practical, down-to-earth session led by Ryan Geiger, a seasoned creative director with over a decade of experience producing high-impact video content for clients ranging from global brands to local businesses. Topics Include: Why video is imperative in marketing today The advantages of video over static imagery Tips for making video creation simple and manageable Live Q&A Watch Now June 24, 2025 at 5:00:00 PM Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn: In this session, we'll dive deep into the synergistic world of Direct Mail and Artificial Intelligence, covering key areas such as: AI-Powered Campaign Planning: Discover how generative AI can be used to craft a compelling direct marketing campaign from the ground up. Project Planning Essentials: Understand the critical elements required for planning a successful direct mail project. AI Assistance: Learn where AI can make the most impact and how to integrate it seamlessly into your marketing strategies. Best Practices for Prompting: Gain insights into the best practices for crafting prompts that yield the most effective AI-driven planning results. Watch Now May 6, 2025 at 5:00:00 PM In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences. Key Takeaways: Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames. Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event. Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies. Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI. Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance. Watch Now September 17, 2024 at 5:00:00 PM “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Watch Now April 23, 2024 at 5:00:00 PM Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Watch Now February 27, 2024 at 6:00:00 PM LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage. Watch Now September 19, 2023 at 5:00:00 PM TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Watch Now March 28, 2023 at 5:00:00 PM 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Watch Now August 18, 2022 at 5:00:00 PM For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Watch Now March 3, 2022 at 6:00:00 PM Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Watch Now August 5, 2025 at 5:00:00 PM Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: Craft irresistible subject lines that boost open rates & increase clicks Design call-to-action buttons that drive action Optimize landing pages for higher conversions And More! Watch Now June 10, 2025 at 5:00:00 PM This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Watch Now April 22, 2025 at 5:00:00 PM Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy. Don't miss out on this journey through the airwaves! Watch Now July 16, 2024 at 5:00:00 PM Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Watch Now April 9, 2024 at 5:00:00 PM Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Watch Now January 23, 2024 at 6:00:00 PM We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Watch Now July 25, 2023 at 5:00:00 PM Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today! Key Takeaways: Subject line tips to increase open rates Ideal sending days/frequencies Major pitfalls to avoid Quick wins; CTA buttons, landing page content and more! Watch Now March 21, 2023 at 5:00:00 PM This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Watch Now June 30, 2022 at 5:00:00 PM Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Watch Now January 27, 2022 at 6:00:00 PM Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Watch Now

< Back Marketing & Sales Associate (Entry Level) Apply Now LiftEngine Remote Full-time INQUIRE Pearl River, NY, USA Posted on 5/7/24, 6:50 PM 5/7/24, 10:02 PM Updated on About the Position LiftEngine supports over 250+ clients and is growing its marketing team to help advertise its solutions. In this role, you will work within our Marketing Department to help support the marketing team with brand awareness and lead-generation efforts. In addition, you will be the point of contact for all ad-hoc Sales team requests and help ensure their completion. These requests typically involve creating and updating marketing documentation and sales presentations to ensure proper positioning and branding are used throughout. If you are technologically savvy, comfortable working independently as well as within team environments, and driven with a “go-getter” mindset, this opportunity could be an excellent match for you. Ideal candidates will live in the New York/Tristate area. This role is an entry-level position, so we encourage new or recent graduates to apply. Responsibilities Fuel Marketing Innovations and Lead Development: Dive into various channels to amplify our lead generation efforts. You’ll explore and identify high-impact networking events and conferences, crafting compelling marketing content that captures attention and drives conversions. Strategically Build and Amplify Our Brand: Elevate our market presence through creative and impactful brand-building initiatives. You’ll work on campaigns that not only enhance visibility but also deepen our brand’s connection with our audience, setting us apart in a competitive industry. Craft and Lead Cutting-edge Marketing Campaigns: Take charge of our email and social media strategies, from conceptualizing eye-catching campaigns to crafting engaging content and managing posts. Apply A/B testing to refine tactics and leverage campaign analytics to steer our marketing efforts toward measurable success. Collaborate Closely with Sales: Act as a crucial bridge between Marketing and Sales, providing essential support that fuels our sales engine. You’ll create tailored sales materials, from sleek one-pagers to detailed digital presentations for our platforms, ensuring our sales team is equipped to succeed. Play a Pivotal Role in Our Product’s Lifecycle: Directly influence the trajectory of our SaaS platform and API offering from its exciting launch to its ongoing evolution. Immerse yourself in a role where your insights and strategies make a tangible impact on our product’s market position and user adoption. Be at the Forefront of Technological Innovation with Generative AI: Engage with generative AI technologies that are setting the stage for the future of marketing and customer interaction. You’ll explore how these advanced tools can be integrated into our processes, pioneering changes that optimize content creation and enhance business operations. Position Requirements BA/BS or equivalent in a marketing or business-related degree Technologically savvy and proficient in Word, Excel, PowerPoint, and Canva. Design experience or an eye for design is a plus. Exhibits incredible attention to detail. Ability to work well independently and within teams. Out-of-the-box thinking and open to learning new skills to achieve goals. A self-starter who will proactively identify new marketing channels, platforms, and needs. Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills. Prior internship or related experience within the marketing field is a plus. About the Company Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients. Behind LiftEngine is LiftBase, our proprietary addressable consumer database . Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad . Apply Now

Resume Objective Hoping to be a resource to fellow members or their connections as a consultant, 1099 or perhaps something that could lead to a permanent position. Very open. About me Direct Marketing Professional that is very detail oriented. Background with brokerage and management side as well as compilation from years with CMG, MCH and Acxiom. Ran my own company spending time learning analytics, enhancements, modeling, etc. I have a good handle on Hygiene, privacy and ethics. Very technically adept including ChatGPT. < Back Mark Hammar In seek of... Remote Contract North Andover, MA 01845, USA HVDMA Profile LinkedIn Resume Posted on 10/1/24, 9:13 PM Updated on 10/1/24, 9:13 PM

Resume Objective I’m seeking an entry-level position in New York or Connecticut after I graduate in May, ideally in advertising, digital marketing, or media marketing. I'm hoping to join a creative and innovative company where I can contribute to exciting campaigns and gain hands-on experience in the field! About me I’m Mia Hanrahan, a senior at Fordham University majoring in Communications: Digital Technologies and Emerging Media with a minor in Marketing. I’m also an HVDMA Student Ambassador, which has given me the chance to learn about the latest in digital marketing and network with some amazing professionals! I’m passionate about creative marketing strategies that engage audiences, and enjoy bringing innovative ideas to life through design, branding, and campaigns! < Back Mia Hanrahan In seek of... On-site Full-time New York, NY, USA HVDMA Profile LinkedIn Resume Posted on 10/23/24, 10:32 PM Updated on 10/23/24, 10:32 PM

Branding vs. Marketing: Why Understanding the Difference Matters March 10, 2026 | 59 min | Webinar 47 Branding vs. Marketing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Most businesses invest heavily in marketing while overlooking the quiet force doing the real work behind the scenes: their brand. In this presentation, Risa Hoag, President of GMG Public Relations, will show you how to understand the difference between the two and how to use each to support the other. You’ll learn the difference between marketing as doing and branding as being, and why visibility alone doesn’t convert without meaning behind it. We’ll explore how strong brands move beyond attention to choice, beyond customers to advocates, and beyond short-term wins to long-term growth. This session will help you understand how your brand is currently showing up, how to tell if it’s helping or hurting your sales, and how to strengthen it so marketing becomes more effective, sales feel less forced, and trust does more of the heavy lifting. If you want your brand to do more than get you seen, if you want it to get you chosen, this conversation is for you. Sponsor HVDMA We’re incredibly excited to kick off our programming this year with a topic that we believe is both important and a little different from what you may have seen from us in the past. While our name is the Hudson Valley Direct Marketing Association, many of you know that since the pandemic we’ve worked hard to expand beyond both of those boundaries. Through our virtual programming, our community now includes marketing professionals not just from the Hudson Valley, but from across the country. And just as marketing itself has evolved, so have we. Marketing today is far more than direct marketing. It’s an omnichannel experience that includes branding, public relations, data, digital strategy, and many other disciplines working together to build successful organizations. Because of that, we’re excited to begin bringing more diverse marketing topics to our programming — including areas like public relations, branding strategy, and broader marketing conversations, just like today’s webinar. Speaker Risa Hoag President of GMG Public Relations, Inc. Risa B. Hoag is President of GMG Public Relations, which she founded in 1991 after serving as Director of PR for Ernst & Young in White Plains. For more than three decades, she has led strategic and uniquely creative marketing campaigns for clients across healthcare, higher education, hospitality, retail, nonprofits, financial services, and government. A longtime community leader and small-business advocate, Risa has served on numerous boards over the years, including the National Small Business Association Leadership Council. She has received several honors for her work and community service, including the New York State Empire Award, the Lillian Vernon Award for Community Service, and the Distinguished Service Award from the County of Rockland. She is a member of the Public Relations Society of America, a frequent seminar leader, and a recognized media contributor.

Frequently Asked Questions (FAQ) Frequently asked questions How To... Setting up FAQs How do I sign up and set up an HVDMA profile? https://video.wixstatic.com/video/e5a97c_0147522b26a0496bb9e1e62377e4d96c/1080p/mp4/file.mp4 How do I set up my HVDMA profile? https://video.wixstatic.com/video/e5a97c_5943de9f0fe84fd994f8d1121fd07486/1080p/mp4/file.mp4 How do I post a career on the Career Dashboard? https://video.wixstatic.com/video/e5a97c_18e43fc39797457686d76955d67d8c18/1080p/mp4/file.mp4 1. Login to HVDMA Profile https://static.wixstatic.com/media/e5a97c_bcdde89987d74323ac1f9bfc43d84793~mv2.png 2. Go to the Profile Menu and click "Career Dashboard Hub" https://static.wixstatic.com/media/e5a97c_fb92c273f5054360b685ad092bc318f8~mv2.png 3. Click "NEW SUBMISSION" https://static.wixstatic.com/media/e5a97c_c96970365ba34210bea2ef25fc324feb~mv2.png 4. Fill out Application 5. Click "Submit" How do I post a resume on the Resume Dashboard? 1. Login to HVDMA Profile https://static.wixstatic.com/media/e5a97c_bcdde89987d74323ac1f9bfc43d84793~mv2.png 2. Go to the Profile Menu and click "Resume Dashboard Hub" https://static.wixstatic.com/media/e5a97c_5fb47a048733436ca16d65171c309dbf~mv2.png 3. Click "NEW SUBMISSION" https://static.wixstatic.com/media/e5a97c_9a65cb1507e34924b505085936155b50~mv2.png 4. Fill out Application 5. Click "Submit" How to find my Profile URL? 1. Login to HVDMA Profile https://static.wixstatic.com/media/e5a97c_bcdde89987d74323ac1f9bfc43d84793~mv2.png 2. Go to the Profile Menu and click "MY ACCOUNT" https://static.wixstatic.com/media/e5a97c_dc5eef23747344ea82c1c6d3eb5992f6~mv2.png 3. Click "YOUR COMMUNITY PAGE URL" https://static.wixstatic.com/media/e5a97c_91c05a3cde374f03bfb88601578150df~mv2.png 4. Find your Profile URL in the section.

The Laura L. Smith Scholarship In honor of Laura L. Smith, HVDMA presents awards each year to outstanding marketing students. With a history dating back to 2002, past scholarships have been awarded to ambitious students attending Mercy College, Fashion Institute of Technology, Fordham, SUNY New Paltz, and Pace University. Scholarship eligibility is open to students demonstrating academic excellence, enthusiasm, professionalism, and potential to add valuable contributions to the marketing industry. Direct Marketing program students and those studying closely related disciplines such as Digital Marketing, Brand/Product Marketing, Data Sciences, and more are encouraged to apply. For the year 2024, a total of three scholarships were granted in the amount of $1,000 during the HVDMA’s Holiday Party in December. App ly Now Don't miss your chance to apply for the Laura L. Smith Scholarship Award. The application form awaits you just below. For any questions or clarifications, please email awards@hvdma.org . Remember to save the date - December 4th for our Annual Holiday Party, where we will recognize this year's scholarship awards. Best of luck with your application! Past Recipients Braden Salas, NYC "Upon being honored with the Laura L. Smith Scholarship in 2015, I experienced relief in financial stress, allowing me to focus intently on my academic pursuits. The HVDMA provided more than just monetary assistance; it created numerous networking opportunities with local marketing professionals, enriching my educational experience and paving the way for a successful career." Rommyani Basu, Westchester "The 2019 Laura L. Smith Scholarship not only allowed me to destress about financing my academic career path but also exposed me to a network of professionals and opportunities in the direct marketing industry. I am forever grateful knowing that I have people rooting for me every step of the way." Scholarship Application Laura L. Smith Scholarship Application DUE BY NOVEMBER 28th, 2025 This Scholarship is awarded to the applicant who shows the greatest interest and promise for leadership in direct, integrated or one to one marketing. About you First Name Last Name Email Phone Address * Required Academic Background College/University Major/Minor Projected Graduation Date * required GPA/Overall * Required Employment Information Current Employer Work Address Job Title Job Description Goals & Objectives What are your professional goals? How do you plan to reach those goals? What area of study are you interested in? Why have you chosen a carreer path in Marketing or Data Science? What else would you like us to know as we consider your application? * Required Recommendations Letter of Reference (Business or Academic) Upload File Upload supported file (Max 15MB) Letter of Reference (Personal) Upload File Upload supported file (Max 15MB) * Required I want to subscribe to the newsletter. Submit Application Sent! Good luck! This form no longer accepts submissions.