10 Tips on How to Manage WFH While Keeping Your Sanity July 9, 2020 | 48 min | Webinar 1 Watch Preview $ Buy from $8 Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! 10 Tips PDF Presentation PDF Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Kim Johnson Moderator Kim Johnson is a Senior Account Manager at Infogroup working in the marketing industry for 21 years. A B2C & B2B sales professional skilled in Direct Marketing, Digital Strategy, Multi-channel Marketing, Integrated Marketing, and Campaign Management. To maintain life balance, a E-RYT 500 Yoga instructor & practitioner for the last 6 years. Terry Yoffe Speaker Terry Yoffe is an ICF, CTI and CRR certified personal, executive and business development coach based in New York City. As an affiliate member of the Institute of coaching at McLean Hospital (a Harvard Medical school affiliate), she helps clients remove obstacles to break through and achieve desired personal and professional goals. This is accomplished in part through self-awareness, self-exploration, clarification of goals, action plans and by building strong relationships. Terry has coached hundreds of high-achieving business professionals ranging from young professionals and entrepreneurs, to mid-level managers and C‑Suite executives in both corporate and private practice. Contact Terry at www.trycoaching.com or by email at terry@trycoaching.com .

Branding vs. Marketing: Why Understanding the Difference Matters March 10, 2026 | 59 min | Webinar 47 Branding vs. Marketing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Most businesses invest heavily in marketing while overlooking the quiet force doing the real work behind the scenes: their brand. In this presentation, Risa Hoag, President of GMG Public Relations, will show you how to understand the difference between the two and how to use each to support the other. You’ll learn the difference between marketing as doing and branding as being, and why visibility alone doesn’t convert without meaning behind it. We’ll explore how strong brands move beyond attention to choice, beyond customers to advocates, and beyond short-term wins to long-term growth. This session will help you understand how your brand is currently showing up, how to tell if it’s helping or hurting your sales, and how to strengthen it so marketing becomes more effective, sales feel less forced, and trust does more of the heavy lifting. If you want your brand to do more than get you seen, if you want it to get you chosen, this conversation is for you. Sponsor HVDMA We’re incredibly excited to kick off our programming this year with a topic that we believe is both important and a little different from what you may have seen from us in the past. While our name is the Hudson Valley Direct Marketing Association, many of you know that since the pandemic we’ve worked hard to expand beyond both of those boundaries. Through our virtual programming, our community now includes marketing professionals not just from the Hudson Valley, but from across the country. And just as marketing itself has evolved, so have we. Marketing today is far more than direct marketing. It’s an omnichannel experience that includes branding, public relations, data, digital strategy, and many other disciplines working together to build successful organizations. Because of that, we’re excited to begin bringing more diverse marketing topics to our programming — including areas like public relations, branding strategy, and broader marketing conversations, just like today’s webinar. Speaker Risa Hoag President of GMG Public Relations, Inc. Risa B. Hoag is President of GMG Public Relations, which she founded in 1991 after serving as Director of PR for Ernst & Young in White Plains. For more than three decades, she has led strategic and uniquely creative marketing campaigns for clients across healthcare, higher education, hospitality, retail, nonprofits, financial services, and government. A longtime community leader and small-business advocate, Risa has served on numerous boards over the years, including the National Small Business Association Leadership Council. She has received several honors for her work and community service, including the New York State Empire Award, the Lillian Vernon Award for Community Service, and the Distinguished Service Award from the County of Rockland. She is a member of the Public Relations Society of America, a frequent seminar leader, and a recognized media contributor.

Direct Mail and AI Where Traditional Meets New Age June 24, 2025 | 52 min | Webinar 43 Direct Mail and AI – Where Traditional Meets New Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn: In this session, we'll dive deep into the synergistic world of Direct Mail and Artificial Intelligence, covering key areas such as: AI-Powered Campaign Planning: Discover how generative AI can be used to craft a compelling direct marketing campaign from the ground up. Project Planning Essentials: Understand the critical elements required for planning a successful direct mail project. AI Assistance: Learn where AI can make the most impact and how to integrate it seamlessly into your marketing strategies. Best Practices for Prompting: Gain insights into the best practices for crafting prompts that yield the most effective AI-driven planning results. Sponsor Data-Axle, DonorBase Data Axle Nonprofit drives powerful results by harnessing data-driven analytics and cutting-edge technology to provide insightful, targeted strategies within an omnichannel environment. Our mission is to empower nonprofits to effectively reach and engage their audiences across multiple platforms, ensuring a cohesive and impactful message that fosters long-term support for their missions. Our dedicated team provides unparalleled service with a collaborative approach that prioritizes each nonprofit’s unique needs. Together, we create pathways for sustainable growth and meaningful impact. Speakers Jon Bowman Director of Business Development - Direct Marketing at Salem One Jon Bowman has an undergraduate business degree from the University of North Carolina at Charlotte and an MBA from Wake Forest University. Jon owned PostMark, Inc a direct marketing firm based in Winston-Salem, NC for 25 years. In 2019 Salem One acquired PostMark, Inc. With Salem One Jon leads the direct marketing business development team. He has spoken at multiple National Postal Forums, many Postal Customer Councils, and guest lectured at several universities on the topic of direct marketing. During his free time, he volunteers with Boy Scouts, Blue Ridge Trout Unlimited, and A Bed and A Book. He and his wife Beth have two sons, both Eagle Scouts. Taylor Gerkin Direct Marketing Project Management Team Leader at Salem One Taylor is a results-driven Direct Marketing Project Management Team Leader at Salem One, specializing in overseeing complex marketing campaigns and driving operational efficiency. With a Bachelor of Science in Business Administration from UNC Greensboro and currently pursuing a Master of Science in Business Analytics at UNC Wilmington, Taylor combines strategic project management expertise with data-driven decision-making. Holding both a USPS Mail Design Professional Certification and an Idealliance Printing Planning & Estimating Master Certification, Taylor brings deep industry knowledge in direct mail, print production, and cost-efficient marketing execution. Passionate about optimizing marketing processes and delivering impactful campaigns, Taylor leads teams to success through innovation, collaboration, and analytical insight.

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Analyzing Market Segments with Google Analytics Oct 27, 2022 | 54 min | Webinar 23 Analyzing Market Segments with Google Analytics Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Sign in Close With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are collected and analyzed to inform marketing decisions. In this webinar, Dr Shen will demonstrate how he teaches market segmentation analysis of website data using Google Analytics. He will also introduce how he has worked, through a mentorship program, with HVDMA membership businesses, and discuss what else can be done to further our collaborative relationships. Presentation Speaker Dr. Daniel Shen Speaker Dr. Shen received his Ph.D. in Marketing from University of Nebraska-Lincoln. He teaches Consumer Behavior, Digital Marketing Analytics, and Marketing Management. His research interests include consumer decision making, service personalization, and direct and database marketing. For more, see his profile page: https://faculty.newpaltz.edu/danielshen/

See past and present event images. Past Events December 4, 2025 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2025 Holiday Party on Thursday, December 4th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! See More... December 7, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! See More... December 5, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! See More... September 20, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! See More... 2020 Trends in Direct & Digital Marketing 2019 Holiday Party Inside the Subscription Economy Summer Networking Event All Things Digital 2019 Roundtable Event The Hudson Valley Direct Marketing Association hosted its always popular annual Rountable session at the beautiful Tamarack Country Club on a gorgeous spring day last Wednesday. Three veteran marketing prod moderated tables on the following subjects: Paul Miller, American Catalog Marketing Association, spoke on Issues that Impact Catalog Merchants' Bottom Lines. Heather Murphy, Belardi Wong, spoke on Pinterest: Facts About its Success; Why it's Different Than Other Social Media Sites; Best practices and Case Studies. Andrew Kirshenbaum, PubWorx, spoke on Overcoming Traditional Print Business Challenges. The Industry is facing a serious decline in print publications, and digital revenue has not yet offset it. Andrew advised challenging existing rules for name selection in DM campaigns. Different models are needed for digital vs. print. Online behavior is negative for offline models, and vice versa. Credit card auto renewal yields much better cancel rates, and can absorb higher prices. Heather Murphy Pinterest Best Practices Paul Miller What is the ACMA Paul Miller ACMA Points- HVDMA US Privacy Law: You Worried Yet? Event Presentation. Privacy was the topic of the day on Wednesday, March 13 at Tamarack Country Club. HVDMA hosted Ken Dreifach of Zwillgen PLLC, a seasoned data privacy attorney, who talked about “The California Consumer Privacy Act, the GDPR and the Future of US Privacy Law: Time to Worry Yet?” Attached is a copy of Ken’s presentation on a subject that could threaten all of our businesses if we’re not vigilant in helping to guide the legislative process. Ken would welcome any questions you might have. 2018 Holiday Party

From Clicks to Connections: Online Strategies for In-Person Events May 06, 2025 | 55 min | Webinar 40 From Clicks to Connections Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences. Key Takeaways: Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames. Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event. Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies. Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI. Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance. Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Rickard Squared Rickard Squared is a data-driven direct marketing agency specializing in customer acquisition, lead generation, and audience engagement. We excel at identifying, sourcing, and optimizing data to help our clients find new customers, re-engage lapsed ones, and maximize revenue from proprietary data assets. With expertise across all marketing channels, we turn data into actionable insights that drive measurable results. Speaker Chris DeMartine Founder & Chief Commercial Officer at Programmatic B2B Chris DeMartine founded Programmatic B2B in April 2019 and has 30 years' of B2B experience working for IBM, Canon, tech startups and SMBs. He authored 25+ articles in leading trade publications including Chief Marketer Magazine, Target Marketing Magazine, and Multichannel Merchant related to data marketing, market trends, performance bench-marking and operational excellence. Chris earned his MBA at Drexel University in Philadelphia, PA and is a speaker at UCONN, Drexel and Plymouth State University. He is a former President of the VT/NH Marketing Group and has presented at the AAMP, ANA, NPF, USPS PCC, VTNHMG and other industry events.

An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! Using LinkedIn to Grow Your Business July 23, 2020 | 62 min | Webinar 2 Using LinkedIn to Grow Your Business Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure. Presentation Poll Results Mailinglists.com Since 1993, Mailinglists.com/Infinite Media has provided postal, email, and telemarketing data to B2C/B2B direct marketers. We offer list and insert management and brokerage, data append and hygiene, plus co-op expertise. Our MailingListsXPRESS partnership with Dun & Bradstreet means access and affordability on D&B business data. To talk to customers, talk to us! Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full-service public relations, marketing, and advertising agency she founded in 1991. She is a sought-after speaker on marketing strategies, public relations, social media, and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. WHERE’S MY PAPER? Mar 3, 2022 | 56 min | Webinar 19 WHERE’S MY PAPER? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Presentation Speaker Michael Streit Speaker Michael has 20 years of Direct Marketing expertise with RR Donnelley, Quantum Group, and Lindenemeyr Central partnering with some of the largest Catalog and Retailers in the world, focused on ROI-centered direct marketing programs. He also has deep experience launching UK and EU-based brands in the US. Lindenmeyr's parent company, CNG is engaged in global trade and sourcing, serving customers in over 100 countries worldwide with visibility into current supply chain challenges.

2024 HVDMA Holiday Party December 5th, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Lunch Sponsor Blue Horse Data Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising Jan 23, 2024 | 50 min | Webinar 30 Direct Mail Online $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Our core competency involves identifying, procuring, and leveraging data to help our clients acquire new customers, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Michael Skladony GM of Consumer Services @ Semcasting, Inc. Mike Skladony is the General Manager of Consumer Services, with over a decade of industry experience working with brands across a variety of industry verticals, helping them navigate the ever evolving landscape of Programmatic Advertising. Mike joined Semcasting straight out of college, becoming their first digital sales rep and has continued to grow his career becoming a valuable resource for Semcasting clients and partners. He’s worked with Hundreds of clients over the past several years to help formulate their digital marketing strategy, launch their programs and provide insights into post campaign performance. Mike’s favorite part of his job is sitting down with partners/clients, learning about their marketing goals, pain points, helping them find solutions and helping educate them about an industry that changes by the day.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. What's the Future of the Postal Service and Where Do I Fit In? July 29, 2021 | 60 min | Webinar 16 What's the Future of the Postal Service and Where Do I Fit In? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan for the Postal Service with no input from the mailing community. Then given the opportunity by its regulator, the USPS announced a significant postal rate increase to take effect just prior to this fall's peak mailing season. The ACMA's Hamilton Davison and The Vogel Group's Alex Vogel will provide the many "behind the scenes" backgrounds that have led us to where we are now, what the options and alternatives are, and insights into what kind of future we may have in the mail. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speakers Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail. Alex Vogel Speaker Consistently ranked as one of America's top lobbyists, Mr. Vogel started The Vogel Group after founding and leading Mehlman Vogel Castagnetti for a decade, one of the most successful lobbying and government affairs firms in Washington, D.C. He has spent decades at the highest levels of business, politics, and government. In the years prior to launching The Vogel Group, Mr. Vogel served as Chief Counsel to the Senate Majority Leader, Bill Frist, M.D. Prior to his service in the Senate, Alex was General Counsel for the National Republican Senatorial Committee (NRSC), Deputy Counsel for the Republican National Committee (RNC), Counsel for former Vice President Dan Quayle, and an attorney in private practice at Wiley Rein & Fielding. In his role as one of the top staffers in the United States Senate, Mr. Vogel was instrumental in crafting many successful bipartisan legislative strategies and maintains close relationships with both leadership and rank and file Senators to this day. His expert commentary and analysis can be viewed weekly on networks such as Fox News and others and is widely regarded as one of DC’s leading voices in strategic advocacy.

Broadcast Radio in 2025: The Timeless Power of Connection April 22, 2025 | 44 min | Webinar 39 Broadcast Radio in 2025: The Timeless Power of Connection Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy. Don't miss out on this journey through the airwaves! Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Dataline Founded in 2000, DATALINE is a leading provider of consumer marketing information, syndicated digital audiences, custom modeling solutions, and a secure in-house state-of-the-art data facility. DATALINE specializes in providing direct and digital marketers with customized sales and marketing insights utilizing its proprietary database of 225 million individuals combined with over 2,000 highly predictive variables. Our new cloud-based AI modeling platform, Wodwo, delivers customized digital audiences in under an hour. Speaker Ava Savosh Vice President of Sales at iHeartMedia Ava Savosh serves as Vice President of Sales for iHeart Media's Upstate Area. In this role, she leads six markets in driving effective revenue growth by providing businesses and organizations across the United States, with a focus on the tri-state area, with tailored marketing strategies. These strategies incorporate a range of audio, digital, and social media solutions. Ava holds a Master of Arts in Organizational Leadership from Mercy University and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz.