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Business Casual Podcast Episode 6 Machine Learning/A.I. for Direct Mail Marketing November 25th, 2019 Episode Six of "Business Casual." The HVDMA presents "Machine Learning/A.I. for Direct Mail Marketing", another new episode of the Business Casual Podcast series. We delve into the implementation of advanced Machine Learning in the data selection and optimization process for direct mail. What is machine learning and how does it work? How does a machine learn? How is machine learning different from traditional modeling/analytics? What makes it better? What does this mean for my direct mail campaigns? Episode 4 A Podcast about Podcast Advertising Pt 3 June 6th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 3 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 5 A Podcast about Podcast Advertising Pt 4 June 26th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 4 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 3 A Podcast about Podcast Advertising Pt 2 May 29th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 2 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 1 Mobile First Marketing Strategy August 27th, 2018 Episode one of "Business Casual" features an interview with Richard Lowden, Founder and CEO of RTBiQ, by Donna Hamilton. Their conversation focuses on how and why smart marketers are adopting mobile-first strategies. Business Casual is hosted by Hudson Valley Direct Marketing Association. Moderated by Donna Hamilton, Senior Vice President for Data Acquisition and Activation at Alliant. Episode 2 A Podcast about Podcast Advertising Pt 1 May 8th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 1 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign

From Clicks to Connections: Online Strategies for In-Person Events May 06, 2025 | 55 min | Webinar 40 From Clicks to Connections Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences. Key Takeaways: Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames. Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event. Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies. Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI. Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance. Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Rickard Squared Rickard Squared is a data-driven direct marketing agency specializing in customer acquisition, lead generation, and audience engagement. We excel at identifying, sourcing, and optimizing data to help our clients find new customers, re-engage lapsed ones, and maximize revenue from proprietary data assets. With expertise across all marketing channels, we turn data into actionable insights that drive measurable results. Speaker Chris DeMartine Founder & Chief Commercial Officer at Programmatic B2B Chris DeMartine founded Programmatic B2B in April 2019 and has 30 years' of B2B experience working for IBM, Canon, tech startups and SMBs. He authored 25+ articles in leading trade publications including Chief Marketer Magazine, Target Marketing Magazine, and Multichannel Merchant related to data marketing, market trends, performance bench-marking and operational excellence. Chris earned his MBA at Drexel University in Philadelphia, PA and is a speaker at UCONN, Drexel and Plymouth State University. He is a former President of the VT/NH Marketing Group and has presented at the AAMP, ANA, NPF, USPS PCC, VTNHMG and other industry events.

The New State Privacy Laws: A Primer for Data Companies April 25, 2023 | 60 min | Webinar 26 The New State Privacy Laws: A Primer for Data Companies Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Request Slides Dataline Data Dataline is a provider of consumer marketing information, digital audiences, and custom modeling and analytic services. Our clients are primarily major publishers, large financial institutions, major insurers, non-profit organizations, online retailers, and well-known catalogers. Our innovative approach to data modeling enables us to provide our clients with custom audience prospects. Sponsor Speakers Ken Dreifach Speaker Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative. Hannah Schaller Speaker Hannah Schaller advises on a variety of privacy, alt data, and marketing matters, including data provenance, international data transfers, emarketing laws, and product counseling. She also assists both data providers and data purchasers with alt data diligence. Alongside her counseling and alt data work, Hannah helps draft and negotiate data protection agreements and commercial contracts.

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Analyzing Market Segments with Google Analytics Oct 27, 2022 | 54 min | Webinar 23 Analyzing Market Segments with Google Analytics Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Sign in Close With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are collected and analyzed to inform marketing decisions. In this webinar, Dr Shen will demonstrate how he teaches market segmentation analysis of website data using Google Analytics. He will also introduce how he has worked, through a mentorship program, with HVDMA membership businesses, and discuss what else can be done to further our collaborative relationships. Presentation Speaker Dr. Daniel Shen Speaker Dr. Shen received his Ph.D. in Marketing from University of Nebraska-Lincoln. He teaches Consumer Behavior, Digital Marketing Analytics, and Marketing Management. His research interests include consumer decision making, service personalization, and direct and database marketing. For more, see his profile page: https://faculty.newpaltz.edu/danielshen/

The Paper Trail: How Current Paper Industry Trends Affect Marketers April 9, 2024 | 47 min | Webinar 33 The Paper Trail: How Current Paper Industry Trends Affect Marketers Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Jon Bowman Director of Business Development - Direct Marketing @ Salem One Jon Bowman has been in the direct marketing industry since 1994, when he graduated from UNC Charlotte. Additionally, he earned his MBA from Wake Forest University. Jon started with PostMark, Inc. out of college and grew the company eventually becoming president and owner. In 2019 Salem One acquired PostMark, Inc. Salem One currently has 3 production facilities and is in the top 100 on the Printing Impressions top 300. The direct marketing division of Salem One works with many national and regional brands on their direct marketing programs helping refine targeting strategies as well as using logistics expertise to reduce postage. Jon is the Industry Co-Chair for the Greater Triad PCC, a member of the Marketing Advisory Committee for the national PCC, has spoken at multiple NPFs, and has guest lectured at several Universities. He has also recently been taken the Direct Effect Ambassador course through the USPS. Personally, he has volunteered with Boy Scouts for over 15 years, has two sons of which one is an Eagle Scout and the other currently working on his Eagle Project, he is on the board of Blue Ridge Trout Unlimited, and frequently volunteers with a local non-profit, A Bed and A Book.

2025 Privacy Law: Crucial Updates for Data Brokers July 15, 2025 | 59 min | Webinar 44 2025 Privacy Law Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. Building on the insights from previous years, we will: Analyze the Latest Legal Risks and Responsibilities: Stay informed about the most recent legislative developments and how they impact data brokers. Current Regulatory Trends: Gain a clear understanding of ongoing regulatory trends and their implications for data-driven marketing and operations. Operational Impact: Learn how these changes affect everyday practices and strategic planning within your organization. Practical Advice and Insights: Receive actionable advice and critical insights to help you adapt and ensure compliance in this complex regulatory environment. Sponsor RMI Direct Marketing, Inc. 2025 marks the 40th anniversary of RMI Direct Marketing. Since our inception in 1985, we have been a privately owned direct marketing firm and now offer List Brokerage, List Management, and Digital Services. Our expertise spans the non-profit and consumer marketplace and our goal is to find the ideal prospect combined with the right message. At RMI, our clients receive personalized, world-class service from a long-standing, dedicated and professional staff. Let us put our experience to work for your next campaign. Speaker Ken Dreifach Member at ZwillGen, PLLC Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life? Oct 8, 2020 | 60 min | Webinar 5 Watch Preview $ Buy from $8 Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President & Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. Postal Policy Public Policy Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Oct 29, 2020 | 62 min | Webinar 6 LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR. Risa will review: How to maximize your posts for visibility Writing articles to get traction and engagement How to make sure your business page is helping your visibility Your questions will be answered but you must submit them ahead of time! Don’t be shy, send them in! Presentation Poll Results Complete Mailing Lists Since 2006, Complete Mailing Lists has been offering marketers a data resource that meets their toughest requests. We comb compiled databases, harness relationships with response list owners, and ingeniously integrate house lists with purchased data. CML offers careful consultation aimed at honing targets, delivering the segmentation, selection, hygiene and pricing that gets the job done. Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full service public relations, marketing and advertising agency she founded in 1991. She is a sought after speaker on marketing strategies, public relations, social media and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

Broadcast Radio in 2025: The Timeless Power of Connection April 22, 2025 | 44 min | Webinar 39 Broadcast Radio in 2025: The Timeless Power of Connection Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy. Don't miss out on this journey through the airwaves! Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Dataline Founded in 2000, DATALINE is a leading provider of consumer marketing information, syndicated digital audiences, custom modeling solutions, and a secure in-house state-of-the-art data facility. DATALINE specializes in providing direct and digital marketers with customized sales and marketing insights utilizing its proprietary database of 225 million individuals combined with over 2,000 highly predictive variables. Our new cloud-based AI modeling platform, Wodwo, delivers customized digital audiences in under an hour. Speaker Ava Savosh Vice President of Sales at iHeartMedia Ava Savosh serves as Vice President of Sales for iHeart Media's Upstate Area. In this role, she leads six markets in driving effective revenue growth by providing businesses and organizations across the United States, with a focus on the tri-state area, with tailored marketing strategies. These strategies incorporate a range of audio, digital, and social media solutions. Ava holds a Master of Arts in Organizational Leadership from Mercy University and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz.

2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions April 23, 2024 | 42 min | Webinar 34 2024 Postal Insights Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Kodi Collective Kodi Collective™ (a CJK Group company) is a leading marketing execution services provider, serving B2B and B2C brands and publications. They are a one-stop-shop for customers seeking to reach their markets through multiple channels, offering a full spectrum of offset print, digital print, direct mail, marketing procurement and creative production services. Building on 100+ years of expertise and dedication to serving publishers across many end markets, their innovative solutions tackle the opportunities and challenges their customers are facing today. Speaker Deborah Damore Director of Postal Affairs & Operations @ Enru Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Presently, she holds the position of Director of Postal Operations and Affairs for Enru Logistics and Postal Optimization, leveraging her deep industry knowledge and mailing acumen to help drive their businesses to new heights. Through experience in serving the third-party market she has worked with mailers from multiple verticals to understand and benefit their interests, including the financial sector, direct marketers, publishers, catalogers, package shippers, and nonprofit organizations. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work group and user groups at Mailers Technical Advisory Committee (MTAC) and Postal Customer Council (PCC), as well as being on the executive committee with PostCom as their elected Secretary and chair of the Flats Mailing Committee. Deb is also the Postal Chairperson for the American Catalog Mailers Association and has a degree in computer science, and continued studies of supply chain management.

Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes May 20, 2025 | 52 min | Webinar 41 Navigating the Paper Market Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs: Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet: Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet: Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing: The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speakers Thomas Reilly Sales Manager at Lindenmeyr Munroe Tom Reilly brings over 42 years of comprehensive experience in the paper distribution business, including roles in customer service, purchasing, sales, and sales management. Currently serving as a Sales Manager at Lindenmeyr Munroe, Tom is responsible for developing customized paper procurement programs and managing efficient inventory control processes. His career also includes significant roles at Alling & Cory Paper Co. and Zellerbach Publishing Papers. Tom holds a Bachelor of Science degree in Communication Studies from the State University of New York at Oswego. With a passion for optimizing inventory control and a commitment to client satisfaction, Tom continues to make a substantial impact in the industry. Robert Altman National Accounts Manager at Lindenmeyr Munroe Robert Altman brings 28 years of expertise to his role at Lindenmeyr Munroe, where he designs and implements comprehensive paper and wide format programs for printers and Fortune 500 companies. As National Accounts Manager, Robert focuses on creating customized solutions that deliver cost savings and improve operational efficiencies, ranging from managing large direct mail campaigns to day-to-day marketing materials. Prior to Lindenmeyr Munroe, he gained valuable logistics experience at Consolidated Freightways and showcased his entrepreneurial spirit as the founder of S’cape Lawn Management Inc. Based in Teterboro, New Jersey, Robert is married with four children and four grandchildren. Deeply committed to both his industry and family, he consistently strives to deliver innovative programs that benefit his clients and the community alike.

How to Keep Your Business Strong During Uncertain Times Mar 28, 2023 | 52 min | Webinar 25 How to Keep Your Business Strong During Uncertain Times Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation LaunchPad by LiftEngine Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Their expertise is behind the marketing campaigns of hundreds of brands through direct relationships and strategic partners. The data scientists at LiftEngine are proud to present LaunchPad. LaunchPad is an automated customer data management, segmentation, and omnichannel marketing platform with a point-and-click interface. LaunchPad combines customer transactions into a marketing database, adds 500+ fields of addressable data, and tracks over 80 KPIs. This enables clients to understand customers better, track marketing performance, and create intelligent target audiences for highly effective retention and reactivation campaigns. Sponsor Speaker Keith Huntoon Speaker Keith Huntoon has over 25 years of marketing, management, and business development expertise. After graduating with a BS in Marketing and Management from the University of Vermont, Keith spent the first three years of his career in marketing and business development for a tech startup in Asia. After returning to the States, Keith was the Director of Business Development for a privately held software development and network infrastructure company in New York City. In 2001, Keith joined Blue Hill Data Services as VP of Marketing and Business Development and in 2005, he co-founded and continues to serve as President of LiftEngine.