How to Keep Your Business Strong During Uncertain Times Mar 28, 2023 | 52 min | Webinar 25 How to Keep Your Business Strong During Uncertain Times Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation LaunchPad by LiftEngine Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Their expertise is behind the marketing campaigns of hundreds of brands through direct relationships and strategic partners. The data scientists at LiftEngine are proud to present LaunchPad. LaunchPad is an automated customer data management, segmentation, and omnichannel marketing platform with a point-and-click interface. LaunchPad combines customer transactions into a marketing database, adds 500+ fields of addressable data, and tracks over 80 KPIs. This enables clients to understand customers better, track marketing performance, and create intelligent target audiences for highly effective retention and reactivation campaigns. Sponsor Speaker Keith Huntoon Speaker Keith Huntoon has over 25 years of marketing, management, and business development expertise. After graduating with a BS in Marketing and Management from the University of Vermont, Keith spent the first three years of his career in marketing and business development for a tech startup in Asia. After returning to the States, Keith was the Director of Business Development for a privately held software development and network infrastructure company in New York City. In 2001, Keith joined Blue Hill Data Services as VP of Marketing and Business Development and in 2005, he co-founded and continues to serve as President of LiftEngine.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. Demystifying Location Data Oct 28, 2021 | 57 min | Webinar 17 Demystifying Location Data Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions will be left on the table. Please join us for about an hour to enhance your knowledge of what location data is and what it means to you as a marketer. Presentation Speakers Heather Winnicki Mateus Moderator Data-driven solutions are my passion. Crafting products and solutions out of seemingly disparate information to drive engagement is my forte. In my free time, you can find me hanging with my family, hiking, cooking, gardening, at the beach, or dancing! Stewart Sullivan Speaker A digital advertising executive with over 10 years of experience in campaign management, software, and programmatic sales, customer relationship management, and partnership growth. Currently managing operations for Drako Media Group, a location data company / programmatic trading desk located in Montreal.

Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws March 5, 2024 | 63 min | Webinar 32 Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speakers Hannah Schaller Attorney at ZwillGeen, PLLC Hannah Schaller advises on a variety of privacy, alt data, and marketing matters, including data provenance, international data transfers, emarketing laws, and product counseling. She also assists both data providers and data purchasers with alt data diligence. Alongside her counseling and alt data work, Hannah helps draft and negotiate data protection agreements and commercial contracts. Ken Dreifach Member at ZwillGeen, PLLC Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative.

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Disruption in the Media Landscape April 15, 2021 | 43 min | Webinar 11 Disruption in the Media Landscape Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Samantha Foy Speaker Samantha Foy is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.

Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes May 20, 2025 | 52 min | Webinar 41 Navigating the Paper Market Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs: Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet: Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet: Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing: The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speakers Thomas Reilly Sales Manager at Lindenmeyr Munroe Tom Reilly brings over 42 years of comprehensive experience in the paper distribution business, including roles in customer service, purchasing, sales, and sales management. Currently serving as a Sales Manager at Lindenmeyr Munroe, Tom is responsible for developing customized paper procurement programs and managing efficient inventory control processes. His career also includes significant roles at Alling & Cory Paper Co. and Zellerbach Publishing Papers. Tom holds a Bachelor of Science degree in Communication Studies from the State University of New York at Oswego. With a passion for optimizing inventory control and a commitment to client satisfaction, Tom continues to make a substantial impact in the industry. Robert Altman National Accounts Manager at Lindenmeyr Munroe Robert Altman brings 28 years of expertise to his role at Lindenmeyr Munroe, where he designs and implements comprehensive paper and wide format programs for printers and Fortune 500 companies. As National Accounts Manager, Robert focuses on creating customized solutions that deliver cost savings and improve operational efficiencies, ranging from managing large direct mail campaigns to day-to-day marketing materials. Prior to Lindenmeyr Munroe, he gained valuable logistics experience at Consolidated Freightways and showcased his entrepreneurial spirit as the founder of S’cape Lawn Management Inc. Based in Teterboro, New Jersey, Robert is married with four children and four grandchildren. Deeply committed to both his industry and family, he consistently strives to deliver innovative programs that benefit his clients and the community alike.

Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Feb 18, 2021 | 61 min | Webinar 8 Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision-makers, lack of adequate introductions and referrals. Rob will address these issues and discuss alternative ways to achieve success in these vital areas. Presentation Rickard Squared Rickard Squared is a data-driven direct marketing agency focused on leveraging data for customer acquisition and retention online and off. For more than 30 years we have been keenly focused on optimizing our clients' return on investment from data solutions. We have a strong reputation as a company that can source best in breed consumer and business data in all channels. Sponsor Speakers Rob Fishman Speaker Drawing on over 35 years of business ownership, Rob Fishman is a partner and owner of Sandler Training of Hauppauge, a Long Island-based company that focuses on executive leadership, sales management, and the sales process. He has coached, trained, and mentored sales and sales management teams, as well as executive leadership on the Sandler systems and team-building to help his clients extract the growth and profitability they are seeking.

Resume Objective I am currently exploring full-time opportunities as a Marketing Coordinator, Digital marketing specialist, Digital Strategist, Social Media Coordinator, and Marketing Specialist. About me Not your average marketing pro! Experienced marketing professional with over 3 years of expertise in Social Media and Digital Marketing, demonstrating proficiency in Client Servicing, Account Management, and Social Media Content Strategy. Known for turning dry content into engaging stories and making brands the talk of the digital town. < Back Smit Goswami In seek of... On-site Full-time New York, NY, USA HVDMA Profile LinkedIn Resume Posted on 2/15/24, 7:17 PM Updated on 2/15/24, 7:17 PM

Join us for a live webinar and gain valuable insights from industry experts. Don't miss out on this opportunity to network with peers and learn from the best. Register now and reserve your spot! Webinar Platform Webinar recording and documents will be available within 1 week of today's event. On-Demand Webinars are included with an HVDMA Membership. This link is no longer valid. Back to Site Speaker Ava Savosh (Yurchison) Sales Manager iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for business and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her husband are massive sports fans – Go Yankees, Rangers and Vikings!

< Back Sr. Modeler - SAS and R Modeler and Programmer Apply Now Key Marketing Advantage On-site Full-time neg. Newtown, CT, USA Posted on 6/9/26, 2:29 PM 6/9/26, 2:29 PM Updated on About the Position Database Marketing Agency seeking a senior level SAS Modeler & Programmer with practical experience in model development for various direct marketing objectives. Capable to transition existing SAS models to a more robust analytic platform – currently R is being used for new and SAS transition models as is Python Local candidates only (CT, NY, NJ) Responsibilities: Development and maintain customer acquisition/retention/reactivation models as well as database optimization, response analysis and lifetime value models Data Preparation for modeling, including working with diverse client files and pre-modeling data manipulation Manage modeling and database development and coordinate with existing analytic & programming team This is a client facing position including preparation & presentation of model reports, conclusions and relevant findings We are seeking a talented Senior Data Modeler to join our team. The ideal candidate will be responsible for designing and implementing complex data models, ensuring data accuracy, and optimizing data processes. If you are passionate about data modeling and have expertise in SQL, Agile methodologies, analytics, AWS, Hadoop, ETL, RedShift, RostGres, Python, Informatica, and other related tools, we want to hear from you. If you are a dedicated professional and possess the required qualifications, we encourage you to apply for this exciting opportunity. Please forward your resume to madelinew@keymarketingadvantage.com Position Requirements Requirements: Need solid oral and written communication skills, especially in database design and programming concepts and methods. Documentation and organizational aptitude are a must. Take business requirements and translate into analytics and data development actions. Professional experience in data reporting and/or visualization tools (PowerBI a plus) and advanced Excel usage. Ability to work in a fast paced environment, manage multiple projects and meet strict deadlines. Technical Qualifications: Candidate must be proficient in: SAS with experience building linear and logistic regression models for various predictive modeling objectives in direct and digital marketing. Conversant and experienced in modern programming languages and platforms, especially database systems (and SQL development) both in-house and in the cloud. AWS platform engineering and supporting containerization (e.g. docker) and ETL tooling on AWS stack. Additional knowledge and hands on experience in any/all of the following is a plus: · Familiarity with demographic, interest and transactional data · Database Design, Development and Implementation · Digital and email online platforms Education and Job experience requirements: · MS in statistics, mathematics, computer science, or other quantitative discipline is preferred, BS in same fields would be acceptable depending on work experience · 5+ years professional experience in a data driven role · Excellent communication skills with the ability to interact with clients About the Company Database Marketing Agency seeking a senior level SAS Modeler & Programmer with practical experience in model development for various direct marketing objectives. Capable to transition existing SAS models to a more robust analytic platform – currently R is being used for new and SAS transition models as is Python Local candidates only (CT, NY, NJ). Please forward your resume to madelinew@keymarketingadvantage.com Apply Now

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. The ACMA's Efforts on Behalf of Your Bottom Line Aug 18, 2022 | 55 min | Webinar 22 The ACMA's Efforts on Behalf of Your Bottom Line Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speaker Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

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