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Resume Objective Hoping to be a resource to fellow members or their connections as a consultant, 1099 or perhaps something that could lead to a permanent position. Very open. About me Direct Marketing Professional that is very detail oriented. Background with brokerage and management side as well as compilation from years with CMG, MCH and Acxiom. Ran my own company spending time learning analytics, enhancements, modeling, etc. I have a good handle on Hygiene, privacy and ethics. Very technically adept including ChatGPT. < Back Mark Hammar In seek of... Remote Contract North Andover, MA 01845, USA HVDMA Profile LinkedIn Resume Posted on 10/1/24, 9:13 PM Updated on 10/1/24, 9:13 PM

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. The ACMA's Efforts on Behalf of Your Bottom Line Aug 18, 2022 | 55 min | Webinar 22 The ACMA's Efforts on Behalf of Your Bottom Line Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speaker Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

NEW! Email Marketing Tips & Trends That Work May 07, 2024 | 53 min | Webinar 35 NEW! Email Marketing Tips & Trends That Work Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Guru Events Sponsor Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Speaker Jay Schwedelson Founder, President & CEO at Outcome Media/SubjectLine.com As one of America’s top marketing experts, Jay Schwedelson provides the latest, research-backed knowledge and best practices to marketers of all sizes and industries. His newly launched podcast “Do This, Not That!: For Marketers” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in in the entire country. Jay gained much of this expertise as the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide where he’s led the testing of more than 15 million subject lines. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company with a portfolio which includes three organizations: 1) Outcome Media, the leading demand generation agency for many of largest brands in the world, 2) Subjectline.com, and 3) GURU Events, which puts on the GURU conference, the world’s largest email marketing event, as well as other major marketing events which attract more than 30,000 attendees annually. Jay was inducted into the Hall of Fame at his alma mater, University of Florida College of Journalism and Communications, in recognition of career excellence.

2023 Fall Networking Event September 20th, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! DSA Direct, LLC DSA Direct, LLC is a direct marketing agency with over 30 years of experience providing firms with customer acquisition solutions, targeted audiences, database solutions, and revenue streams by monetizing customer contacts. Our expertise will guide you through the process to achieve your marketing goals. DSA embraces your marketing objectives and focuses on your success. Contact them today! Sponsor

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Marketing Success in the Digital Age - Lessons learned from the banking sector’s response to the pandemic June 30, 2022 | 56 min | Webinar 21 Marketing Success in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Presentation Sponsor cbsi Services At cbsi(tm), their primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. They have been in business for more than 50 years helping nearly every bank in the world connect with their customers. 2022 marks cbsi services 50th anniversary! Speakers Ken Kraetzer Moderator Host of the 680 episode podcast cbsiTalkingBusiness which covers digital marketing, banking insurance, customer service, and business education. Vice President of cbsi based in Harrison, NY which is celebrating its 50th anniversary in 2022, the company provides insurance-backed benefits to the payments industry. Early in his career, Ken worked at Herbert Dunhill & Associates, American Express, Dean Witter, and Chase Bank. He is a graduate of Providence College in RI and holds an MBA from Iona College. In December 2021, Ken received the Founder's Award from HVDMA. Jim Perry Speaker Jim Perry is a Senior Strategist at Market Insights, a consulting firm with expertise in market assessments, delivery optimization, strategic planning, branding, marketing, and culture. Jim has consulted with clients throughout the United States since 2005. The majority of his work is concentrated on strategy development, marketing, branding, culture, and leadership development. Jim has shared his insights at state, regional, national, and international conferences. He has been included on Onalytica's list of "Top 100 #Fintech Influencers" and was recently named one of “20 leaders in modern banking every community banker should follow” by Deluxe.com. Thousands of community banks and credit unions follow his daily Twitter feed for industry trends and the latest news on mergers, fintech, marketing, and much more. As a consultant, trainer, and public speaker, Jim is known for making complex concepts easy to understand and simple to apply.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. What's the Future of the Postal Service and Where Do I Fit In? July 29, 2021 | 60 min | Webinar 16 What's the Future of the Postal Service and Where Do I Fit In? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan for the Postal Service with no input from the mailing community. Then given the opportunity by its regulator, the USPS announced a significant postal rate increase to take effect just prior to this fall's peak mailing season. The ACMA's Hamilton Davison and The Vogel Group's Alex Vogel will provide the many "behind the scenes" backgrounds that have led us to where we are now, what the options and alternatives are, and insights into what kind of future we may have in the mail. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speakers Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail. Alex Vogel Speaker Consistently ranked as one of America's top lobbyists, Mr. Vogel started The Vogel Group after founding and leading Mehlman Vogel Castagnetti for a decade, one of the most successful lobbying and government affairs firms in Washington, D.C. He has spent decades at the highest levels of business, politics, and government. In the years prior to launching The Vogel Group, Mr. Vogel served as Chief Counsel to the Senate Majority Leader, Bill Frist, M.D. Prior to his service in the Senate, Alex was General Counsel for the National Republican Senatorial Committee (NRSC), Deputy Counsel for the Republican National Committee (RNC), Counsel for former Vice President Dan Quayle, and an attorney in private practice at Wiley Rein & Fielding. In his role as one of the top staffers in the United States Senate, Mr. Vogel was instrumental in crafting many successful bipartisan legislative strategies and maintains close relationships with both leadership and rank and file Senators to this day. His expert commentary and analysis can be viewed weekly on networks such as Fox News and others and is widely regarded as one of DC’s leading voices in strategic advocacy.

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. What is Identity Resolution? June 10, 2021 | 57 min | Webinar 13 What is Identity Resolution? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. Presentation Poll Results Sponsor Valid USA Valid Data Solutions helps you harness the power of data to create secure, personalized interactions that improve the customer experience through smart data, insightful analytics, advanced technology, and strategic engagements. Speakers Vincent Pietrafesa Moderator Vincent’s experience in the marketing industry spans 18 years, and he recently received the 2019 Marketing EDGE Rising Stars Award. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current board member for the Direct Marketing Club of New York. He has a BA from the State University of New York at Oswego in Communications and Mass Media. By night, Vincent is a stand-up comedian in NYC and also one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the 2018 Silver Apple Awards in NYC. Ajay Gupta Speaker Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the data-driven, marketing services company’s rapid year-to-year financial growth as it has progressed from 2 employees, working out of an apartment, to a 41-person team spanning three continents. Ajay holds a bachelor’s degree in financial economics and creative writing with a mathematics minor from St. Lawrence University, as well as an MFA in creative writing from Texas State University. He has been named a Marketing EDGE Rising Star and was part of the San Antonio Business Journal’s 40 Under 40 list. Under his leadership, Stirista has won an Ad Age Best Places to Work award, a DMA Silver ECHO award, a third-place DMN Award, and a spot on the Inc 5000 list.

The Young Professionals Award What is the Young Professionals Award? Our industry is blessed with a wealth of young talent and the HVDMA requests your help in identifying these deserving young professionals. This is a wonderful opportunity to cultivate and inspire young direct marketing professionals in our community and within your organization. At our annual Holiday Party, YPA recipients are presented with this prestigious award, along with an elegant plaque. It's an opportunity to celebrate their accomplishments and empower future leaders in our community and your organization. Let's honor these exceptional young professionals and create a vibrant future together. Attend our esteemed Holiday Party, on December 4th, 2025, to celebrate their achievements and inspire the next generation of leaders. . How can I nominate a young professional? To nominate an individual from your company, please provide us with a brief description of their job duties and why you are nominating them in 150 words or less. Qualifications are: Marketing, Sales, or Analytics Role, under 35 years of age, and a minimum of 2+ years experience. The company must be a member of the HVDMA. DEADLINE NOVEMBER 24th, 2025 Young Professional Award Nomination Your Information First Name Last Name Email Phone Number Company Name * Required Nominee Information First Name Last Name Why are you Nominating this individual? What are their Job Duties? * Required Submit Thanks for submitting your nomination! This form no longer accepts submissions.

2023 Holiday Party Survey What topics would you attend in-person? What topics would you register for webinars? Would you be interested in being a speaker? Do you have any recommendations? Are you an HVDMA Member? * Yes No How are we doing? Would you like to become a member? Yes No Why not? What is your email? Submit Thanks for submitting!

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Do This, Not That: NEW Email Marketing Techniques That Work June 27, 2022 | 57 min | Webinar 18 Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions April 23, 2024 | 42 min | Webinar 34 2024 Postal Insights Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Kodi Collective Kodi Collective™ (a CJK Group company) is a leading marketing execution services provider, serving B2B and B2C brands and publications. They are a one-stop-shop for customers seeking to reach their markets through multiple channels, offering a full spectrum of offset print, digital print, direct mail, marketing procurement and creative production services. Building on 100+ years of expertise and dedication to serving publishers across many end markets, their innovative solutions tackle the opportunities and challenges their customers are facing today. Speaker Deborah Damore Director of Postal Affairs & Operations @ Enru Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Presently, she holds the position of Director of Postal Operations and Affairs for Enru Logistics and Postal Optimization, leveraging her deep industry knowledge and mailing acumen to help drive their businesses to new heights. Through experience in serving the third-party market she has worked with mailers from multiple verticals to understand and benefit their interests, including the financial sector, direct marketers, publishers, catalogers, package shippers, and nonprofit organizations. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work group and user groups at Mailers Technical Advisory Committee (MTAC) and Postal Customer Council (PCC), as well as being on the executive committee with PostCom as their elected Secretary and chair of the Flats Mailing Committee. Deb is also the Postal Chairperson for the American Catalog Mailers Association and has a degree in computer science, and continued studies of supply chain management.

Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Feb 18, 2021 | 61 min | Webinar 8 Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision-makers, lack of adequate introductions and referrals. Rob will address these issues and discuss alternative ways to achieve success in these vital areas. Presentation Rickard Squared Rickard Squared is a data-driven direct marketing agency focused on leveraging data for customer acquisition and retention online and off. For more than 30 years we have been keenly focused on optimizing our clients' return on investment from data solutions. We have a strong reputation as a company that can source best in breed consumer and business data in all channels. Sponsor Speakers Rob Fishman Speaker Drawing on over 35 years of business ownership, Rob Fishman is a partner and owner of Sandler Training of Hauppauge, a Long Island-based company that focuses on executive leadership, sales management, and the sales process. He has coached, trained, and mentored sales and sales management teams, as well as executive leadership on the Sandler systems and team-building to help his clients extract the growth and profitability they are seeking.