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What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Disruption in the Media Landscape April 15, 2021 | 43 min | Webinar 11 Disruption in the Media Landscape Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Samantha Foy Speaker Samantha Foy is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.

2024 HVDMA Holiday Party December 5th, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Lunch Sponsor Blue Horse Data Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Grow Your Network and Referral Base with LinkedIn Jun 16, 2022 | 57 min | Webinar 20 Grow Your Network & Referral Base with LinkedIn $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within LinkedIn. Most people have a LinkedIn account, but most are not using the true power of LinkedIn. Tips will include how to find contacts through the various networks you are likely already connected to; refining your search to identify people to connect with in a very targeted way; understanding the power of LinkedIn groups, and how to post to get the most engagement. Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full service public relations, marketing and advertising agency she founded in 1991. She is a sought after speaker on marketing strategies, public relations, social media and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

P rivacy Pol icy Last Updated: March 24, 2023 This Privacy Notice Contains Our Commitment To Privacy The Information We Collect and Use Automatic Usage Data Collection through Cookies and Similar Technology Information Sharing Our Commitment To Data Security Where Personal Information Is Used and Stored Our Comm itment To Children's Privacy Accuracy of Personal Information and your Individual Rights How Long Do We Keep Your Personal Information Third Parties Updates to this Privacy Policy How To Contact Us Cookie Policy Our Commitment To P rivacy Your privacy is important to us. To better protect your privacy we provide this notice explaining our information practices and the choices you can make about the way your Personal Information collected through our website (https://www.hvdma.org/) ("Website"), content and advertising we publish on other websites, and our normal business activities and services we provide to our members and their employees (collectively, the "Service") is collected, used, and disclosed. To make this notice easy to find, we make it available in the footer of the Website. When we refer to "Personal Information," we mean any information relating to an identified or identifiable natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, or an online identifier. The Information We Collect and Use Website and Event Sign Up. Website visitors may use the Website without submitting Personal Information. However, to access certain content and register for events, users will need to create an account or otherwise provide us with Personal Information. We request: Name Job and company information Contact information, including mailing address, email address, and phone number Event-related preferences, including dietary preferences We use the information you provide about yourself, such as to complete registrations, fulfill your information requests, and provide you with the products, services, and resources applicable to your membership standing. We share this information to the extent necessary to complete your registration, fulfill your request, and for the purposes of events. From Others. We may receive information about you from your organization. We either create an account for you with this information or add this information to your account. On some Website pages, you can submit information about other people. For example, if you are registering a colleague for an HVDMA event, you will be asked for similar information concerning the registrant. We use the information you provide about another member when registering for an HVDMA event only to complete the registration and to confirm attendance. We share this information to the extent necessary to complete the registration and for the purposes of the event. We process and retain this Personal Information to perform our contractual obligations to our members and account holders and to meet legal obligations. Interactions with Us. We receive Personal Information from and about you when you interact with us and the Service. For example, when you sign up to a mailing list or send us email or mail, we receive your email address or mailing address and the information you submit to us. We also record the role you have in HVDMA board of directors and committees and taskforces and the activities associated with your participation in them. We track your event attendance and consumption of resources available on the Website. We also keep track of event speakers, event sponsors, and other individuals with whom we have interacted. When you use the Service to communicate with others (e.g., refer speaker opportunities to others), we receive the email addresses and other information you provide about them. When you interact with our social media pages, channels, and content, we receive your profile name and identifier and the content of your submissions. We use the information we receive to respond to your inquiries, communicate with you, manage and facilitate HVDMA-related activities and events, improve the events and resources we develop and make available, and generate reports for internal business and member purposes. We use, retain, and share this Personal Information with outside parties as necessary to complete a request to meet our contractual obligations to our members, account holders, and requestors and to meet legal obligations. E-Commerce Transaction Information. The Website requests payment card information for users to make a purchase, and the information is processed by our service providers to complete transactions. We do not store payment card information. The processing of this Personal Information for this purpose is based on the necessity for the performance of a contract with you. If you do not provide the information necessary to complete a purchase, you will not be able to complete a purchase. We receive general transaction-related information when you make a purchase, which we use for providing you with the products and services you purchased and for our business reporting purposes. We use and retain the transaction information as necessary to perform our contract with you and to meet our legal obligations. Marketing and Other Informational Updates. With your consent and as otherwise permitted by law, we use your email address, mailing address, and other Personal Information to contact you with information from us about our products and services. You may withdraw your consent from receiving marketing-related communications at any time by either clicking on the unsubscribe link at the bottom of marketing-related emails we send you or by contacting us at hvdma@hvdma.org . We will process opt-out requests without undue delay. Withdrawing your consent will not affect the lawfulness of the processing before the withdrawal. We may also notify you periodically with important information about the HVDMA and the Service (such as a material changes to this Privacy Policy or notice of a security breach). We use and retain your Personal Information for these purposes to perform our contractual obligations to our members, account holders, and requestors and to meet legal obligations. Withdrawing consent from marketing communications does not affect our ability to send you these communications, such as those related to providing services to you or responding to your requests. Legal and Other Similar Uses. We process and disclose information, including your Personal Information, if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; comply with the law; enforce our Terms of Use; or protect your, our, or others’ rights, property, or safety. This processing is based on our legitimate interests in legal protection of our and others’ rights. We retain Personal Information for as long as allowed or required by statutory laws. Pseudonymization and Anonymization. In some circumstances we pseudonymize and/or anonymize your Personal Information for business purposes including to improve our products and services, in which case we use such information without further notice to you. The processing of your Personal Information for this purpose is based on our legitimate interests to provide better products and services for our members. We retain the Personal Information for as long as they are necessary and useful to improve our products and services. Automatic Usage Data Collection Through Cookies and Similar Technology With your consent or as otherwise permitted by applicable law, when you visit the Service (including our social media pages and channels) or open our emails, we and our third-party service providers and vendors, such as advertising networks, social media widgets, and analytics providers, collect certain information, including Personal Information, by automated means, such as cookies, web beacons, pixels, and web server logs. We use this information, for example, to determine how many users have visited certain Website and social media pages, social media channels, or opened messages or newsletters, so that we can evaluate, impro ve, and provide the content we publish, evaluate and improve how the Service functions, provide analytical data for Website traffic and management, provide you with personalized content on and off the Service and in email, and to prevent fraud. Our Cookie Policy provides more information about our use of cookies and the retention of your Personal Information collected via cookies. We may link this data with other information we have collected from and about you. Our vendors also may collect and combine information collected on our Service and emails with other information they have about your online activities over time, on other devices, and on other websites or apps. Our vendors use the information they collect according to their privacy policies. You can learn how to decline or opt-out of cookies by reading our Cookie Policy . Information Sharing We do not disclose Personal Information about you except as described in this Privacy Policy. We do not rent or sell your Personal Information. In addition to what is already stated in this Privacy Policy, we will also share your Personal Information with third parties in the following situations and for the following purposes: Your Organization. We may share information with your organization about you, your event attendance, and your use of the products, services, and resources we provide to you. We disclose this information to perform our contractual obligations with your organization. Other Members and Users. With your consent, the Website may publish your name, job title, company, and contact information in its general online directory and/or with other event participants. The purpose for this sharing is to facilitate communications among members. We may also communicate your information with others in any HVDMA committees or taskforces in which you are participating. We share this information as necessary to help the committees and taskforces to function. Service Providers and Vendors. We share the Personal Information we collect with our service providers (such as our Website hosting platform and email service pr ovider) and vendors (including event organizers and ad networks) for the purposes described in this Privacy Policy, including so they can provide their services to us and you and to help us communicate with you about products and services, events and promotions that we believe may interest you. Our Commitment To Data Sec urity To prevent accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use of information, we have put in place reasonable and appropriate physical, electronic, and managerial procedures to safeguard and secure the information we receive. While we implement these and other security measures on the Service, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective. Where Personal Information Is Used and Stored We operate the Service in the United States. Therefore, if you provide us with Personal Information during your use of the Services, we collect, process, and store that information in the United States. Our Commitment To Children's P rivacy Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 16 years of age, and no part of our website is structured to attract anyone under 16 years of age. If we learn that a user is under 16 years of age, we will promptly delete any Personal Information that the individual has provided to us. Accuracy of Personal Information and your Individual Rights We take various steps to ensure the accuracy and completeness of your Personal Information, and we rely upon you to provide accurate and complete Personal Information when interacting with us. You may also have the legal right, for example if you are providing us with Personal Information from the EU, to: Confirm whether or not we process Personal Information about you and, where that is the case, access to your Personal Information; Correct inaccurate Personal Information; Erase Personal Information; Object to the processing of Personal Information; Restrict the processing of Personal Information; and Port (Transfer) Personal Information (i.e., receive the Personal Information you have provided to us in a structured, commonly used and machine-readable format and for us to transmit it to another entity). To protect your privacy and security, we will also take reasonable steps to verify a requestor’s identity before responding to a request. Also, where our processing of your Personal Information is based on your consent, you may withdraw consent at any time. Please note that withdrawing your consent will not affect the lawfulness of the processing before the withdrawal. Please submit any such requests by email to hvdma@hvdma.org . If you have a complaint regarding the processing of your Personal Information, we kindly request that you first contact us directly by sending us an email at hvdma@hvdma.org , and we will reply promptly. How Long Do We Keep Your Personal Information We consider several factors to determine how long we keep Personal Information. We consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, we re tain information about you even after you change organizations to help you keep track of your activities, to make organization changes easier, and for our recordkeeping purposes. Once we no longer have a need for your Personal Information, we will securely destroy it in accordance with our standards and applicable laws and regulations. We will attempt to honor requests to delete your Personal Information, but please note that we may be required to keep such information for legal purposes and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes. Third Parties This document addresses only the use and disclosure of information we collect through the Service. If you disclose your information to others, different rules may apply to their use or disclosure of the information you provide to them. Since HVDMA does not control and is not responsible for the privacy policies of third parties, you are subject to the privacy policies of those other parties. We encourage you to view posted privacy policies or ask questions before you disclose your personal information to others. Updates to this Privacy Policy Without prejudice to your rights under applicable law, this Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our Personal Data practices. We will notify you of changes to our Privacy Policy in advance by posting the new Privacy Policy here and updating the "Last Updated" date above. How To Contact Us Should you have other questions or concerns about these privacy policies, please send us an email at hvdma@hvdma.org . Have a question or comment about the HVDMA? Send us an email - we'd love to hear from you! Cookie Policy Last revised: March 24, 2023 This cookie policy (the "Cookie Policy") describes how the HVDMA’s Website uses cookies and other similar technologies. This Privacy Notice Contains What Are Cookies & What Are They For? Which Types Of Cookies Does The Website Use? How Can You Control Cookies? How May This Cookie Policy Be Changed? How Can You Contact Us? What Are Cookies & What Are They For? Cookies are small text files that are saved on your computer or mobile device when you visit the Website. Other similar technology includes web beacons and tracking pixels that are used on the Website and in emails we send. The information collected by these technologies include IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, date and time of your access to the Website, referring URLs, email receipt and opens, and information about the usage of the Website, our emails, and t he content on it. The cookies on the Website are either first party or third party cookies. First party cookies are set by HVDMA and share the same domain as the Website. Third party cookies are stored by third party providers and organizations with different domains. Some cookies expire once you close your browser (called session cookies) and other cookies stay on your device until you delete them or they expire (called persistent co okies). HVDMA and its service providers and vendors (e.g., functionality, analytics, and advertising providers) place cookies and other similar tracking technology on your device to ensure that the Website functions properly, to prevent fraud, and to tailor, track, evaluate, and improve the Website, online ads, and emails we send. For more information about cookies, please visit www.allaboutcookies.or g . Which Types Of Cookies Does The Website Use? HVDMA and its service providers and vendors use the following categories of cookies on the Website: Functionality Cookies: These cookies are essential to enable you to move around the Website and use its features. These cookies will be placed on your device and used even if you do not consent to the use of cookies. These cookies also allow the Website to remember the choices that you make (e.g. language or the region you are in) and may provide enhanced features. Performance Cookies: These cookies collect information about how you use the Website (e.g. which pages you go to most often) to learn about our Website users and improve how the Website works. The Website provides you with options on how it will use these cookies. How Can You Control Cookies? Strictly necessary cookies are necessary to provide the Website to you. The Website uses such cookies without your prior consent. All other cookies are used by the Website after you have consented via the cookie banner on our Website. You can withdraw your consent at any time, for example by deleting the cookies manually, by changing your browser settings, or by opting out via our opt-out mechanism. You may also opt-out of targeted advertising using cookies and similar technology by using the DAA’s opt-out option available at http://www.aboutads.info/choices/ and for NAI members at http://www.networkadvertising.org/choices/ How May This Cookie Policy Be Changed? HVDMA may, in its sole discretion, change this Cookie Policy from time to time. Any and all changes to HVDMA’s Cookie Policy will be reflected here and the date new versions are posted w ill be stated at the top o f this Cookie Policy. Please revisit this Cookie Policy when you return to this Website. How Can You Contact Us? If you have any questions regarding our Cookie Policy, please email us at hvdma @hvdma.org . Our Commitment To Privacy The Information We Collect and Use Automatic Usage Data Collection Through Cookies and Similar Technology Information Sharing Our Commitment To Data Security Where Personal Information Is Used and Stored Our Commitment To Children's Privacy Accuracy of Personal Information and your Individual Rights How Long We Keep Your Personal Information Third Parties Updates to this Privacy Policy How To Contact Us Cookie Policy What Are Cookies & What Are They For? Which Types Of Cookies Does The Website Use? How Can You Control Cookies? How May This Cookie Policy Be Changed? How Can You Contact Us?

LinkedIn: The Most Powerful Free Business Tool Ever Created Feb 27, 2024 | 60 min | Webinar 31 LinkedIn: The Most Powerful Free Business Tool Ever Created Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Complete Mailing Lists Complete Mailing Lists is a leading compiler of specialty data, including our market-leading & multi-sourced databases of occupations and professions enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Sponsor Speaker Risa Hoag President of GMG Public Relations, Inc. Risa has more than 35 years of experience in public relations and marketing. Prior to founding GMG Public Relations in 1991, she was a Director of Public Relations with Ernst & Young with responsibility for media placement, writing feature articles and press releases, developing and coordinating special events, market research, and the design and placement of advertising. Risa has been active with numerous not-for-profit organizations. She is a co-founder and the current Vice President of the Greater Nanuet Chamber of Commerce. She is the Immediate Past President of the Rockland Business Women's Network (RBWN), a board member of the Rockland Community Foundation, and a board member of Meals on Wheels in Rockland and Chair of their annual gala. She held numerous board positions with the Westchester Association of Women Business Owners (WAWBO) over a fifteen-year period including President and twice received the organization’s President’s Award. She has also served as Vice President for the WAWBO Education Fund and for the Partnership For A Better Westchester, an organization she helped launch in 1997. She is a past Public Relations Chairperson for the Advertising Club of Westchester as well as a past Vice President of the Tappan Zee International Trade Association. She has served on the board of the Orange & Rockland Community Investment Committee, and recently chaired the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Committee. She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business. Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications. She is a member of the 2018 Class of Leadership Rockland and was the recipient of the RBWN Service Woman of the Year Award in 2017. She has also been honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and she received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits. Risa was asked in October of 2023 to sit on the National Small Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.

Join us for a live webinar and gain valuable insights from industry experts. Don't miss out on this opportunity to network with peers and learn from the best. Register now and reserve your spot! Webinar Platform Webinar recording and documents will be available within 1 week of today's event. On-Demand Webinars are included with an HVDMA Membership. This link is no longer valid. Back to Site Speaker Ava Savosh (Yurchison) Sales Manager iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for business and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her husband are massive sports fans – Go Yankees, Rangers and Vikings!

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy August 6, 2020 | 61 min | Webinar 3 Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker James Purtle Speaker For over 8 years James Purtle has driven digital data and media strategy for Fortune 500 brands and Agencies. As an expert in predictive marketing, he has created go-to-market strategies for major programmatic Ad Tech and Data Management platforms.

Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising Jan 23, 2024 | 50 min | Webinar 30 Direct Mail Online $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Our core competency involves identifying, procuring, and leveraging data to help our clients acquire new customers, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Michael Skladony GM of Consumer Services @ Semcasting, Inc. Mike Skladony is the General Manager of Consumer Services, with over a decade of industry experience working with brands across a variety of industry verticals, helping them navigate the ever evolving landscape of Programmatic Advertising. Mike joined Semcasting straight out of college, becoming their first digital sales rep and has continued to grow his career becoming a valuable resource for Semcasting clients and partners. He’s worked with Hundreds of clients over the past several years to help formulate their digital marketing strategy, launch their programs and provide insights into post campaign performance. Mike’s favorite part of his job is sitting down with partners/clients, learning about their marketing goals, pain points, helping them find solutions and helping educate them about an industry that changes by the day.

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Nov 12, 2020 | 48 min | Webinar 7 Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impact, discover how Digital Media can transform your business in a marketplace that moves faster and faster each day. Presentation Intro Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Jack Hojnar Speaker As the company lead for Marketing and Technology initiatives, Jack Hojnar is lucky to be able to create something new every day. Having been part of large companies, like Allstate, and start-ups, such as Peapod, his experience has helped move cbsi continually forward. Kc Tagliareni Speaker Kc Tagliareni has worked in commercials, music videos and film production. He joined Grey Advertising as an Art Director working on various accounts. Upon the formation of G2 Branding and Design, Kc brought his technological and creative approach to this new agency. While at G2, he founded the successful Motion Design Department at G2 Branding and Design (WPP Company). Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency. Victor Perez Speaker Victor Perez began his creative career developing computer graphic animations and directing and editing videos for various corporations including IBM, American Express and Ciba-Geigy. Victor joined Grey Advertising’s Visual Communications Group, where he rose to the ranks of creative director while working to pioneer interactive multimedia deployment for their clients. Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency.

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Marketing Success in the Digital Age - Lessons learned from the banking sector’s response to the pandemic June 30, 2022 | 56 min | Webinar 21 Marketing Success in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Presentation Sponsor cbsi Services At cbsi(tm), their primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. They have been in business for more than 50 years helping nearly every bank in the world connect with their customers. 2022 marks cbsi services 50th anniversary! Speakers Ken Kraetzer Moderator Host of the 680 episode podcast cbsiTalkingBusiness which covers digital marketing, banking insurance, customer service, and business education. Vice President of cbsi based in Harrison, NY which is celebrating its 50th anniversary in 2022, the company provides insurance-backed benefits to the payments industry. Early in his career, Ken worked at Herbert Dunhill & Associates, American Express, Dean Witter, and Chase Bank. He is a graduate of Providence College in RI and holds an MBA from Iona College. In December 2021, Ken received the Founder's Award from HVDMA. Jim Perry Speaker Jim Perry is a Senior Strategist at Market Insights, a consulting firm with expertise in market assessments, delivery optimization, strategic planning, branding, marketing, and culture. Jim has consulted with clients throughout the United States since 2005. The majority of his work is concentrated on strategy development, marketing, branding, culture, and leadership development. Jim has shared his insights at state, regional, national, and international conferences. He has been included on Onalytica's list of "Top 100 #Fintech Influencers" and was recently named one of “20 leaders in modern banking every community banker should follow” by Deluxe.com. Thousands of community banks and credit unions follow his daily Twitter feed for industry trends and the latest news on mergers, fintech, marketing, and much more. As a consultant, trainer, and public speaker, Jim is known for making complex concepts easy to understand and simple to apply.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. What's the Future of the Postal Service and Where Do I Fit In? July 29, 2021 | 60 min | Webinar 16 What's the Future of the Postal Service and Where Do I Fit In? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan for the Postal Service with no input from the mailing community. Then given the opportunity by its regulator, the USPS announced a significant postal rate increase to take effect just prior to this fall's peak mailing season. The ACMA's Hamilton Davison and The Vogel Group's Alex Vogel will provide the many "behind the scenes" backgrounds that have led us to where we are now, what the options and alternatives are, and insights into what kind of future we may have in the mail. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speakers Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail. Alex Vogel Speaker Consistently ranked as one of America's top lobbyists, Mr. Vogel started The Vogel Group after founding and leading Mehlman Vogel Castagnetti for a decade, one of the most successful lobbying and government affairs firms in Washington, D.C. He has spent decades at the highest levels of business, politics, and government. In the years prior to launching The Vogel Group, Mr. Vogel served as Chief Counsel to the Senate Majority Leader, Bill Frist, M.D. Prior to his service in the Senate, Alex was General Counsel for the National Republican Senatorial Committee (NRSC), Deputy Counsel for the Republican National Committee (RNC), Counsel for former Vice President Dan Quayle, and an attorney in private practice at Wiley Rein & Fielding. In his role as one of the top staffers in the United States Senate, Mr. Vogel was instrumental in crafting many successful bipartisan legislative strategies and maintains close relationships with both leadership and rank and file Senators to this day. His expert commentary and analysis can be viewed weekly on networks such as Fox News and others and is widely regarded as one of DC’s leading voices in strategic advocacy.

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. What is Identity Resolution? June 10, 2021 | 57 min | Webinar 13 What is Identity Resolution? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. Presentation Poll Results Sponsor Valid USA Valid Data Solutions helps you harness the power of data to create secure, personalized interactions that improve the customer experience through smart data, insightful analytics, advanced technology, and strategic engagements. Speakers Vincent Pietrafesa Moderator Vincent’s experience in the marketing industry spans 18 years, and he recently received the 2019 Marketing EDGE Rising Stars Award. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current board member for the Direct Marketing Club of New York. He has a BA from the State University of New York at Oswego in Communications and Mass Media. By night, Vincent is a stand-up comedian in NYC and also one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the 2018 Silver Apple Awards in NYC. Ajay Gupta Speaker Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the data-driven, marketing services company’s rapid year-to-year financial growth as it has progressed from 2 employees, working out of an apartment, to a 41-person team spanning three continents. Ajay holds a bachelor’s degree in financial economics and creative writing with a mathematics minor from St. Lawrence University, as well as an MFA in creative writing from Texas State University. He has been named a Marketing EDGE Rising Star and was part of the San Antonio Business Journal’s 40 Under 40 list. Under his leadership, Stirista has won an Ad Age Best Places to Work award, a DMA Silver ECHO award, a third-place DMN Award, and a spot on the Inc 5000 list.