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Upcoming Events Better Marketing Through Data Tue, Apr 21 Live Event More info RSVP Navigating the 2026–2027 Postal Shift: Stability, Strategy, and Savings Tue, May 12 Live Event More info RSVP 2026 Fall Networking Thu, Sep 17 Hudson Social More info RSVP 2026 Holiday Party Thu, Dec 10 Tamarack Country Club More info RSVP

Join us for a live webinar and gain valuable insights from industry experts. Don't miss out on this opportunity to network with peers and learn from the best. Register now and reserve your spot! Webinar Platform Webinar recording and documents will be available within 1 week of today's event. On-Demand Webinars are included with an HVDMA Membership. This link is no longer valid. Back to Site Speaker Ava Savosh (Yurchison) Sales Manager iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for business and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her husband are massive sports fans – Go Yankees, Rangers and Vikings!

Robert Sawyer Founders Award This award was named in honor of Robert (Bob) Sawyer, an original founder of the HVDMA. HVDMA presents this award annually to an individual who has contributed in an exceptional way to the professionalism of the direct marketing industry and the development of the HVDMA. 2024: Chris Ragusa, Estee Marketing Group 2023: Lori Badman, LB Marketing Services 2022: Christine Pelczar, Rickard Squared 2021: Ken Kraetzer, cbsi Services 2020: Mark Rickard, Rickard Squared 2019: Jeff Kobil 2018: Richard Vergara 2017: Michael Feldstein, Boardroom 2016: Margaret O'Halloran, ProCirc 2015: Sheryl Benjamin, Lake Group Media 2014: JoAnne Monfradi Dunn, Alliant 2013: John LaGreca, Federal Direct 2012: Lauretta Harris, Write Communications, Inc. 2011: Joe Furgiuele, Furgiuele & Company, Inc. 2010: Amy Altmann, Boardroom, Inc. 2009: Rich Mercado, Rich Direct 2008: Laura L. Smith, RMI Direct Marketing 2007: Brian Kurtz, Boardroom Inc. 2006: Helen Hoart, Staywell Consumer Health Publishing 2005: Martin Stein, RMI Direct Marketing Inc. 2004: Marty Edelston, Boardroom, Inc. 2003: Bob Sawyer, Sawyer Direct 2002: Leon Henry, Leon Henry, Inc.

An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! Using LinkedIn to Grow Your Business July 23, 2020 | 62 min | Webinar 2 Using LinkedIn to Grow Your Business Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure. Presentation Poll Results Mailinglists.com Since 1993, Mailinglists.com/Infinite Media has provided postal, email, and telemarketing data to B2C/B2B direct marketers. We offer list and insert management and brokerage, data append and hygiene, plus co-op expertise. Our MailingListsXPRESS partnership with Dun & Bradstreet means access and affordability on D&B business data. To talk to customers, talk to us! Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full-service public relations, marketing, and advertising agency she founded in 1991. She is a sought-after speaker on marketing strategies, public relations, social media, and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy August 6, 2020 | 61 min | Webinar 3 Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker James Purtle Speaker For over 8 years James Purtle has driven digital data and media strategy for Fortune 500 brands and Agencies. As an expert in predictive marketing, he has created go-to-market strategies for major programmatic Ad Tech and Data Management platforms.

California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Mar 25, 2021 | 61 min | Webinar 10 California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. Presentation Sponsor cbsi Services At cbsi(tm), our primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. We have been in business for more than 40 years helping nearly every bank in the world connect with their customers. Speakers Ken Dreifach Speaker Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative. Tony Ficarrotta Speaker Tony Ficarrotta’s practice focuses on representing clients on a variety of privacy and technology matters, with a particular focus on product counseling and providing practical advice about how to navigate the complex requirements of GDPR, CCPA, and industry self-regulatory requirements as they apply to digital marketing and advertising. Tony has experience counseling clients in a broad cross-section of industries, including digital advertising, financial services, software, and retail. Prior to joining ZwillGen, Tony was Counsel at the Network Advertising Initiative, the leading self-regulatory organization for digital advertising in the U.S.

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. The ACMA's Efforts on Behalf of Your Bottom Line Aug 18, 2022 | 55 min | Webinar 22 The ACMA's Efforts on Behalf of Your Bottom Line Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speaker Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

Join the HVDMA Board of Directors and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Join the HVDMA Board of Directors Are you passionate about marketing and eager to contribute your expertise to a dynamic and forward-thinking organization? Join the Board of Directors at HVDMA (Hudson Valley Direct Marketing Association) and be part of a team dedicated to driving education, fostering industry collaboration, and propelling marketing excellence. At HVDMA, we believe in the power of collective knowledge and collaborative efforts to shape the marketing landscape. As a member of the Board, you will work alongside a diverse group of accomplished professionals, leveraging your skills and insights to guide the direction of our association. Together, we aim to elevate marketing practices, empower professionals, and champion the growth and success of our members. Benefits of serving on the HVDMA Board of Directors: 1. Influence and Impact: Play a pivotal role in shaping the future of marketing by contributing your knowledge, experience, and ideas to steer HVDMA's initiatives and programs. 2. Networking Opportunities: Collaborate with a talented group of marketing experts, forging valuable connections and building relationships with industry leaders, influencers, and like-minded professionals. 3. Professional Development: Expand your skill set and gain valuable experience through active participation in board meetings, committees, and events/webinars. 4. Industry Recognition: Enhance your professional reputation by serving on the Board of an esteemed marketing association, establishing yourself as a thought leader and influencer in the field. 5. Community Engagement: Engage with the broader marketing community, contributing to HVDMA's outreach efforts, organizing events, and fostering a sense of camaraderie among marketing professionals. Join the HVDMA Board of Directors today and be part of a passionate, results-driven team dedicated to advancing the marketing industry. Together, we can create a brighter future for marketers everywhere. *Restrictions* Membership: To become a board member it is expected to be a past or present member for at least 1 year. Exclusivi ty: We kindly request that you do not hold another Board position at a different marketing organization while serving with us. This helps us ensure a dedicated focus on our mission. Commitment: Board members are expected to attend four annual Board of Directors meetings and join us for our delightful annual Holiday Party. Active Participation: We value active involvement from all members. To maintain the efficiency of our organization, we kindly request that you do not miss three or more consecutive committee or Board meetings. Employment Status: We welcome all employment statuses. If you are retired, we highly recommend considering our ambassador position. To apply, utilize the form at the bottom of this webpage. For any questions please email, hvdma@hvdma.org . Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. Interested in becoming an HVDMA Ambassador? Apply Here. For any questions please email, hvdma@hvdma.org. Board of Directors Application We're thrilled that you're interested in joining the Board of Directors at HVDMA! As a member of our esteemed Board, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select position Next BOD Application

Navigating Q4's Marketing Maze: A Virtual Panel on Integration, Tactics, & Metrics July 16, 2024 | 53 min | Webinar 36 Navigating Q4s Marketing Maze Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Mailinglists.com Elevating Campaigns with Precision Data Spanning nearly three decades as leaders in the data industry, Mailinglists.com is your premier partner for an extensive array of targeted data lists, encompassing business, consumer, educational, MCA/UCC data, and more. Our collaboration with Dun & Bradstreet grants you access to unparalleled B2B data, complemented by personalized, expert advice from our seasoned team to boost your campaigns. Established by Steven Sheck, our foundation is built on a relentless pursuit of innovation, trust, and delivering customer-focused solutions. Explore how our dedication to precision and expertise can transform your marketing outcomes. Sales Brochure Moderator Becky Santaniello VP, Sales at Mailinglists.com Becky has been a member of the list industry since 1987 after graduating from Rutgers University with a BA in Communication. In her current role she is responsible for new business development, and advising B2B, B2C, and Higher Education clients on list marketing strategies, including segmentation and prospecting, as well as customer identity resolution. She has held volunteer positions with NEMOA and is a current board member of the Hudson Valley Direct Marketing Association. Speakers Melissa Angus VP, Sales at Mailinglists.com As Director, Marketing Solutions, Melissa Angus brings over 20 years of experience in advertising and marketing sales, strategy, customer service experience in fashion/retail, cpg, home décor, food & gift, consumer electronics, financial services and telecom as well as subscription-based businesses. Prior to her current role, Angus served as VP, Customer & Partner Success for a referral marketing/tech start-up, Zaptitude; Sr. Account Director of Sales at an experiential, social marketing firm, House Party; Account Director of digital advertising sales at About.com (A New York Times Company), and National Ad Sales Planner for Lifetime Television. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Kim Fitzgerald Senior Director, Audience Solutions at Alliant Kim Fitzgerald is a highly accomplished professional with an outstanding track record spanning over 25 years in the dynamic field of direct marketing. With a wealth of expertise across multiple channels in both the Consumer and B2B sectors, Kim has consistently demonstrated her ability to navigate the ever-evolving landscape of direct marketing. Recently appointed as the Senior Director, Audience Solutions Sales at Alliant, she continues to leverage her deep industry knowledge to drive innovative solutions and deliver value to her clients. Throughout her career, Kim has been recognized for her exceptional results and unwavering dedication to her clients. Her deep passion for her profession is evident in every project she undertakes. Kim firmly believes in the power of cultivating positive energy, fostering an insatiable curiosity, embracing moments of joy and laughter, and continually striving for personal growth and development. Located in Morristown, New Jersey, Kim is a proud alumna of Rutgers University, where she earned her Bachelor of Arts degree. By combining her extensive experience, strategic mindset, and commitment to excellence, Kim consistently delivers extraordinary outcomes that exceed expectations. Her unwavering commitment to client success and pursuit of professional growth make her an invaluable asset in the direct marketing industry. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Steve Mickolajczyk VP, CRM Strategy at Marketsmith, Inc. A veteran of the direct marketing industry with experience on both the client side and agency side, Steve provides strategic direction, planning, and client servicing for direct marketing clients. As Vice President for CRM Strategy Steve helps companies understand their customers and grow their businesses via customized CRM design, builds, and implementation.

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