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Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing June 10, 2025 | 52 min | Webinar 42 Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Sponsor GrayHair Software GrayHair unlocks actionable insights from customer and postal data for the world's top companies. We give decision-makers valuable customer insights by turning data into actionable, business-ready intelligence. This intelligence allows company leaders to make decisions that reduce cost and significantly improve essential business processes: marketing campaign effectiveness, fraud prevention, customer experience, and mail operations. Learn more about GrayHair’s Solutions. Speakers Deborah Damore Head of Postal Affairs at GrayHair Software Solutions As the Head of Postal Affairs for GrayHair Software Solutions, Deborah brings over two decades of experience. She has an extensive history of driving success and innovation across the third-party mailing market. Her career includes working with mailers in various sectors – including financial services, insurance, direct marketing, publishing, cataloging, and nonprofits. Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work groups and user groups at Mailers Technical Advisory Committee (MTAC) and currently serves as the Industry Vice Chair.

On-Demand Webinars The HVDMA would like to thank all speakers and sponsors for putting together a great database of knowledge! If it were not for them this would not be possible! Why Video is Critical to Your Marketing In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marke... View Webinar Email Update: Email Marketing Quick WINS Want to boost your email marketing results without a complete overhaul? This session will provide quick, actionable wins to improve your email performance instantly! Discover the latest email marketing tips/tricks and break down the key elements that drive engagement and conversions. Key Takeaways: View Webinar 2025 Privacy Law: Crucial Updates for Data Brokers As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. <p class="font_... View Webinar Direct Mail and AI – Where Traditional Meets New Age Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn:... View Webinar Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and e... View Webinar Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: View Webinar From Clicks to Connections: Online Strategies for In-Person Events In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital st... View Webinar Broadcast Radio in 2025: The Timeless Power of Connection Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability ... View Webinar Storytelling for Success: Leveraging PR for Maximum Marketing Impact Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a c... View Webinar Harmonizing Voices: Multicultural Marketing in Podcasts & Audio “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries.... View Webinar Navigating Q4's Marketing Maze Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the ... View Webinar NEW! Email Marketing Tips & Trends That Work Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure you... View Webinar 2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational we... View Webinar The Paper Trail: How Current Paper Industry Trends Affect Marketers Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to... View Webinar Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understand... View Webinar LinkedIn: The Most Powerful Free Business Tool Ever Created LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light o... View Webinar Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st ... View Webinar Postal Power Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW... View Webinar CTV Advertising: Unleashing Growth with TV-Digital Integration TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn... View Webinar Quick Win Email Tips – What is working NOW! Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big ... View Webinar The New State Privacy Laws: A Primer for Data Companies 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scru... View Webinar How to Keep Your Business Strong During Uncertain Times 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increa... View Webinar Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as di... View Webinar Analyzing Market Segments with Google Analytics With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are... View Webinar The ACMA's Efforts on Behalf of Your Bottom Line For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization h... View Webinar Marketing Success in the Digital Age Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Prot... View Webinar Grow Your Network and Referral Base with LinkedIn Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within Link... View Webinar WHERE’S MY PAPER? Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns execute... View Webinar Demystifying Location Data If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions w... View Webinar What's the Future of the Postal Service and Where Do I Fit In? As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan ... View Webinar What’s Your Plan B? What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences n... View Webinar What is Identity Resolution? As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietraf... View Webinar Is Artificial Intelligence/Machine Learning Real? We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to u... View Webinar Disruption in the Media Landscape What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. ... View Webinar California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. ... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 2 K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clie... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 1 K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision makers, lack of adequate i... View Webinar Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impa... View Webinar LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR. Risa will review: How to maximize your posts for visibility Writing articles to get traction and engagement How to make sure your busine... View Webinar Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life? Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President & Executive D... View Webinar Why Insert Media Is Still Relevant...Perhaps Now More Than Ever This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong! We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting View Webinar Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. ... View Webinar Using LinkedIn to Grow Your Business Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blog... View Webinar 10 Tips on How to Manage WFH While Keeping Your Sanity An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! ... View Webinar

Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes May 20, 2025 | 52 min | Webinar 41 Navigating the Paper Market Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs: Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet: Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet: Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing: The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speakers Thomas Reilly Sales Manager at Lindenmeyr Munroe Tom Reilly brings over 42 years of comprehensive experience in the paper distribution business, including roles in customer service, purchasing, sales, and sales management. Currently serving as a Sales Manager at Lindenmeyr Munroe, Tom is responsible for developing customized paper procurement programs and managing efficient inventory control processes. His career also includes significant roles at Alling & Cory Paper Co. and Zellerbach Publishing Papers. Tom holds a Bachelor of Science degree in Communication Studies from the State University of New York at Oswego. With a passion for optimizing inventory control and a commitment to client satisfaction, Tom continues to make a substantial impact in the industry. Robert Altman National Accounts Manager at Lindenmeyr Munroe Robert Altman brings 28 years of expertise to his role at Lindenmeyr Munroe, where he designs and implements comprehensive paper and wide format programs for printers and Fortune 500 companies. As National Accounts Manager, Robert focuses on creating customized solutions that deliver cost savings and improve operational efficiencies, ranging from managing large direct mail campaigns to day-to-day marketing materials. Prior to Lindenmeyr Munroe, he gained valuable logistics experience at Consolidated Freightways and showcased his entrepreneurial spirit as the founder of S’cape Lawn Management Inc. Based in Teterboro, New Jersey, Robert is married with four children and four grandchildren. Deeply committed to both his industry and family, he consistently strives to deliver innovative programs that benefit his clients and the community alike.

Resume Objective I’m seeking an entry-level position in New York or Connecticut after I graduate in May, ideally in advertising, digital marketing, or media marketing. I'm hoping to join a creative and innovative company where I can contribute to exciting campaigns and gain hands-on experience in the field! About me I’m Mia Hanrahan, a senior at Fordham University majoring in Communications: Digital Technologies and Emerging Media with a minor in Marketing. I’m also an HVDMA Student Ambassador, which has given me the chance to learn about the latest in digital marketing and network with some amazing professionals! I’m passionate about creative marketing strategies that engage audiences, and enjoy bringing innovative ideas to life through design, branding, and campaigns! < Back Mia Hanrahan In seek of... On-site Full-time New York, NY, USA HVDMA Profile LinkedIn Resume Posted on 10/23/24, 10:32 PM Updated on 10/23/24, 10:32 PM

< Back Marketing & Sales Associate (Entry Level) Apply Now LiftEngine Remote Full-time INQUIRE Pearl River, NY, USA Posted on 5/7/24, 6:50 PM 5/7/24, 10:02 PM Updated on About the Position LiftEngine supports over 250+ clients and is growing its marketing team to help advertise its solutions. In this role, you will work within our Marketing Department to help support the marketing team with brand awareness and lead-generation efforts. In addition, you will be the point of contact for all ad-hoc Sales team requests and help ensure their completion. These requests typically involve creating and updating marketing documentation and sales presentations to ensure proper positioning and branding are used throughout. If you are technologically savvy, comfortable working independently as well as within team environments, and driven with a “go-getter” mindset, this opportunity could be an excellent match for you. Ideal candidates will live in the New York/Tristate area. This role is an entry-level position, so we encourage new or recent graduates to apply. Responsibilities Fuel Marketing Innovations and Lead Development: Dive into various channels to amplify our lead generation efforts. You’ll explore and identify high-impact networking events and conferences, crafting compelling marketing content that captures attention and drives conversions. Strategically Build and Amplify Our Brand: Elevate our market presence through creative and impactful brand-building initiatives. You’ll work on campaigns that not only enhance visibility but also deepen our brand’s connection with our audience, setting us apart in a competitive industry. Craft and Lead Cutting-edge Marketing Campaigns: Take charge of our email and social media strategies, from conceptualizing eye-catching campaigns to crafting engaging content and managing posts. Apply A/B testing to refine tactics and leverage campaign analytics to steer our marketing efforts toward measurable success. Collaborate Closely with Sales: Act as a crucial bridge between Marketing and Sales, providing essential support that fuels our sales engine. You’ll create tailored sales materials, from sleek one-pagers to detailed digital presentations for our platforms, ensuring our sales team is equipped to succeed. Play a Pivotal Role in Our Product’s Lifecycle: Directly influence the trajectory of our SaaS platform and API offering from its exciting launch to its ongoing evolution. Immerse yourself in a role where your insights and strategies make a tangible impact on our product’s market position and user adoption. Be at the Forefront of Technological Innovation with Generative AI: Engage with generative AI technologies that are setting the stage for the future of marketing and customer interaction. You’ll explore how these advanced tools can be integrated into our processes, pioneering changes that optimize content creation and enhance business operations. Position Requirements BA/BS or equivalent in a marketing or business-related degree Technologically savvy and proficient in Word, Excel, PowerPoint, and Canva. Design experience or an eye for design is a plus. Exhibits incredible attention to detail. Ability to work well independently and within teams. Out-of-the-box thinking and open to learning new skills to achieve goals. A self-starter who will proactively identify new marketing channels, platforms, and needs. Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills. Prior internship or related experience within the marketing field is a plus. About the Company Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients. Behind LiftEngine is LiftBase, our proprietary addressable consumer database . Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad . Apply Now

Join us for a live webinar and gain valuable insights from industry experts. Don't miss out on this opportunity to network with peers and learn from the best. Register now and reserve your spot! Webinar Platform Webinar recording and documents will be available within 1 week of today's event. On-Demand Webinars are included with an HVDMA Membership. This link is no longer valid. Back to Site Speaker Ava Savosh (Yurchison) Sales Manager iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for business and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her husband are massive sports fans – Go Yankees, Rangers and Vikings!

Frequently Asked Questions (FAQ) Frequently asked questions How To... Setting up FAQs How do I sign up and set up an HVDMA profile? https://video.wixstatic.com/video/e5a97c_0147522b26a0496bb9e1e62377e4d96c/1080p/mp4/file.mp4 How do I set up my HVDMA profile? https://video.wixstatic.com/video/e5a97c_5943de9f0fe84fd994f8d1121fd07486/1080p/mp4/file.mp4 How do I post a career on the Career Dashboard? https://video.wixstatic.com/video/e5a97c_18e43fc39797457686d76955d67d8c18/1080p/mp4/file.mp4 1. Login to HVDMA Profile https://static.wixstatic.com/media/e5a97c_bcdde89987d74323ac1f9bfc43d84793~mv2.png 2. Go to the Profile Menu and click "Career Dashboard Hub" https://static.wixstatic.com/media/e5a97c_fb92c273f5054360b685ad092bc318f8~mv2.png 3. Click "NEW SUBMISSION" https://static.wixstatic.com/media/e5a97c_c96970365ba34210bea2ef25fc324feb~mv2.png 4. Fill out Application 5. Click "Submit" How do I post a resume on the Resume Dashboard? 1. Login to HVDMA Profile https://static.wixstatic.com/media/e5a97c_bcdde89987d74323ac1f9bfc43d84793~mv2.png 2. Go to the Profile Menu and click "Resume Dashboard Hub" https://static.wixstatic.com/media/e5a97c_5fb47a048733436ca16d65171c309dbf~mv2.png 3. Click "NEW SUBMISSION" https://static.wixstatic.com/media/e5a97c_9a65cb1507e34924b505085936155b50~mv2.png 4. Fill out Application 5. Click "Submit" How to find my Profile URL? 1. Login to HVDMA Profile https://static.wixstatic.com/media/e5a97c_bcdde89987d74323ac1f9bfc43d84793~mv2.png 2. Go to the Profile Menu and click "MY ACCOUNT" https://static.wixstatic.com/media/e5a97c_dc5eef23747344ea82c1c6d3eb5992f6~mv2.png 3. Click "YOUR COMMUNITY PAGE URL" https://static.wixstatic.com/media/e5a97c_91c05a3cde374f03bfb88601578150df~mv2.png 4. Find your Profile URL in the section.

Resume Objective Hoping to be a resource to fellow members or their connections as a consultant, 1099 or perhaps something that could lead to a permanent position. Very open. About me Direct Marketing Professional that is very detail oriented. Background with brokerage and management side as well as compilation from years with CMG, MCH and Acxiom. Ran my own company spending time learning analytics, enhancements, modeling, etc. I have a good handle on Hygiene, privacy and ethics. Very technically adept including ChatGPT. < Back Mark Hammar In seek of... Remote Contract North Andover, MA 01845, USA HVDMA Profile LinkedIn Resume Posted on 10/1/24, 9:13 PM Updated on 10/1/24, 9:13 PM

The Laura L. Smith Scholarship In honor of Laura L. Smith, HVDMA presents awards each year to outstanding marketing students. With a history dating back to 2002, past scholarships have been awarded to ambitious students attending Mercy College, Fashion Institute of Technology, Fordham, SUNY New Paltz, and Pace University. Scholarship eligibility is open to students demonstrating academic excellence, enthusiasm, professionalism, and potential to add valuable contributions to the marketing industry. Direct Marketing program students and those studying closely related disciplines such as Digital Marketing, Brand/Product Marketing, Data Sciences, and more are encouraged to apply. For the year 2024, a total of three scholarships were granted in the amount of $1,000 during the HVDMA’s Holiday Party in December. App ly Now Don't miss your chance to apply for the Laura L. Smith Scholarship Award. The application form awaits you just below. For any questions or clarifications, please email awards@hvdma.org . Remember to save the date - December 4th for our Annual Holiday Party, where we will recognize this year's scholarship awards. Best of luck with your application! Past Recipients Braden Salas, NYC "Upon being honored with the Laura L. Smith Scholarship in 2015, I experienced relief in financial stress, allowing me to focus intently on my academic pursuits. The HVDMA provided more than just monetary assistance; it created numerous networking opportunities with local marketing professionals, enriching my educational experience and paving the way for a successful career." Rommyani Basu, Westchester "The 2019 Laura L. Smith Scholarship not only allowed me to destress about financing my academic career path but also exposed me to a network of professionals and opportunities in the direct marketing industry. I am forever grateful knowing that I have people rooting for me every step of the way." Scholarship Application Laura L. Smith Scholarship Application DUE BY NOVEMBER 28th, 2025 This Scholarship is awarded to the applicant who shows the greatest interest and promise for leadership in direct, integrated or one to one marketing. About you First Name Last Name Email Phone Address * Required Academic Background College/University Major/Minor Projected Graduation Date * required GPA/Overall * Required Employment Information Current Employer Work Address Job Title Job Description Goals & Objectives What are your professional goals? How do you plan to reach those goals? What area of study are you interested in? Why have you chosen a carreer path in Marketing or Data Science? What else would you like us to know as we consider your application? * Required Recommendations Letter of Reference (Business or Academic) Upload File Upload supported file (Max 15MB) Letter of Reference (Personal) Upload File Upload supported file (Max 15MB) * Required I want to subscribe to the newsletter. Submit Application Sent! Good luck! This form no longer accepts submissions.

NEW! Email Marketing Tips & Trends That Work May 07, 2024 | 53 min | Webinar 35 NEW! Email Marketing Tips & Trends That Work Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Guru Events Sponsor Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Speaker Jay Schwedelson Founder, President & CEO at Outcome Media/SubjectLine.com As one of America’s top marketing experts, Jay Schwedelson provides the latest, research-backed knowledge and best practices to marketers of all sizes and industries. His newly launched podcast “Do This, Not That!: For Marketers” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in in the entire country. Jay gained much of this expertise as the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide where he’s led the testing of more than 15 million subject lines. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company with a portfolio which includes three organizations: 1) Outcome Media, the leading demand generation agency for many of largest brands in the world, 2) Subjectline.com, and 3) GURU Events, which puts on the GURU conference, the world’s largest email marketing event, as well as other major marketing events which attract more than 30,000 attendees annually. Jay was inducted into the Hall of Fame at his alma mater, University of Florida College of Journalism and Communications, in recognition of career excellence.

From Clicks to Connections: Online Strategies for In-Person Events May 06, 2025 | 55 min | Webinar 40 From Clicks to Connections Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In today’s digital-first world, event marketing requires more than just traditional outreach. To maximize in-person event success, marketers must harness the power of online strategies to build meaningful audience connections. Join us for this exclusive 45-minute webinar, where we’ll break down practical, cost-effective digital strategies designed to drive attendance and engagement at industry live events. From paid and unpaid media to multi-channel ad placements, we’ll cover how to strategically target and engage audiences. Key Takeaways: Location-Based Targeting – Learn to generate hyper-focused audiences based on event locations and time frames. Data-Driven Reach – Utilize first-party data from sales & marketing teams to engage attendees before, during, and after the event. Account-Based Reporting – Gain full transparency into performance with detailed reporting strategies. Budget-Conscious Execution – Implement high-impact strategies while maintaining a conservative approach to ad spend and ROI. Whether you're planning conferences, trade shows, or networking events, this session will provide actionable insights to help you maximize visibility, engagement, and attendance. Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Rickard Squared Rickard Squared is a data-driven direct marketing agency specializing in customer acquisition, lead generation, and audience engagement. We excel at identifying, sourcing, and optimizing data to help our clients find new customers, re-engage lapsed ones, and maximize revenue from proprietary data assets. With expertise across all marketing channels, we turn data into actionable insights that drive measurable results. Speaker Chris DeMartine Founder & Chief Commercial Officer at Programmatic B2B Chris DeMartine founded Programmatic B2B in April 2019 and has 30 years' of B2B experience working for IBM, Canon, tech startups and SMBs. He authored 25+ articles in leading trade publications including Chief Marketer Magazine, Target Marketing Magazine, and Multichannel Merchant related to data marketing, market trends, performance bench-marking and operational excellence. Chris earned his MBA at Drexel University in Philadelphia, PA and is a speaker at UCONN, Drexel and Plymouth State University. He is a former President of the VT/NH Marketing Group and has presented at the AAMP, ANA, NPF, USPS PCC, VTNHMG and other industry events.

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