An Audience’s Purpose June 23, 2026 | 53 min | Webinar 52 An Audience’s Purpose Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Brands chase audiences everywhere ~ list brokers, NextMark, digital platforms, social media sites, billboards, data marketplaces, CTV, mobile phones, and more. The goal is simple: find the audience, target the audience, and win the audience. But what if an audience is far more than a targeting mechanism? In this webinar, we begin by exploring the definition of an audience. From there, we examine the foundation of audiences, and the often-overlooked role they play in business growth, strategy, and competitive advantage. Together, we’ll uncover creative ways businesses can use audiences to unlock new opportunities. Sponsor Programmatic B2B Programmatic B2B helps companies identify, target, and engage the right accounts so their prospects are qualified and educated before the sales reps get involved. We specialize in custom B2B and ABM audience targeting and programmatic advertising across all digital channels that drive real pipeline growth and momentum. Every program is built on audited data, executed with account detail transparency, and measured by results that deliver sustainable growth and profitability. Programmatic B2B was awarded Microenterprise of the Year by the Small Business Administration (SBA), based on its global market reach, consistent revenue growth and industry leading AI integrations. Speaker Amy Benicewicz AVPS at Stirista Amy works with brands to simplify marketing and drive measurable growth - using identity data across email, digital, and CTV. Her focus is clarity, partnership, and results without unnecessary complexity. With three decades of experience in data-driven marketing, she has helped teams evolve across channels while staying grounded in what matters most: knowing your audience and delivering meaningful outcomes. If you value smart, simple, and effective marketing, you’ll get along well.

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy August 6, 2020 | 61 min | Webinar 3 Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker James Purtle Speaker For over 8 years James Purtle has driven digital data and media strategy for Fortune 500 brands and Agencies. As an expert in predictive marketing, he has created go-to-market strategies for major programmatic Ad Tech and Data Management platforms.

Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Mar 21, 2023 | 49 min | Webinar 24 Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Their core competency involves identifying, procuring, and leveraging data to help clients acquire new business, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Ava Yurchison Speaker Ava Yurchison is an account executive with a focus in digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles however she has been in her current position since 2020. Her job functions include building custom marketing plans for business and organizations across with United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her fiancé are massive sports fans – Go Yankees, Rangers and Vikings!

Storytelling for Success: Leveraging PR for Maximum Marketing Impact March 25, 2025 | 59 min | Webinar 38 Storytelling for Success Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling storytelling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speaker Risa Hoag President GMG Public Relations, Inc. Risa has more than three decades of experience in public relations and marketing. She founded GMG Public Relations in 1991 and prior to that was the Director of Public Relations with the White Plains office of Ernst & Young. She has served as Co-Chair of the Rockland Business Association Marketing Council and as Chair of the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Board. She has served on the board of the Orange & Rockland Community Investment Committee, founded and served as President of the Nanuet Chamber of Commerce as well as co-founder of the Chamber Alliance of Rockland. She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business and currently serves as a mentor to students at the Cameron School of Business at UNCW. Risa is a past President of the Rockland Business Women's Network, a past board member of the Rockland Community Foundation, and a past board member of Meals on Wheels in Rockland and Chair of their annual gala. She is a past Public Relations Chairperson for the Advertising Club of Westchester and is a member of the 2018 Class of Leadership Rockland. She was honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits. Risa was asked in October of 2023 to sit on the National Small Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C. Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications.

Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising Jan 23, 2024 | 50 min | Webinar 30 Direct Mail Online $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Our core competency involves identifying, procuring, and leveraging data to help our clients acquire new customers, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Michael Skladony GM of Consumer Services @ Semcasting, Inc. Mike Skladony is the General Manager of Consumer Services, with over a decade of industry experience working with brands across a variety of industry verticals, helping them navigate the ever evolving landscape of Programmatic Advertising. Mike joined Semcasting straight out of college, becoming their first digital sales rep and has continued to grow his career becoming a valuable resource for Semcasting clients and partners. He’s worked with Hundreds of clients over the past several years to help formulate their digital marketing strategy, launch their programs and provide insights into post campaign performance. Mike’s favorite part of his job is sitting down with partners/clients, learning about their marketing goals, pain points, helping them find solutions and helping educate them about an industry that changes by the day.

Why Insert Media Is Still Relevant...Perhaps Now More Than Ever Sept 24, 2020 | 54 min | Webinar 4 Why Insert Media Is Still Relevant...Perhaps Now More Than Ever Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong! We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting Present examples and case studies of advertisers who have continued to make this channel work for them…..even through the COVID-19 era We’ll also review how you can look to monetize your own outbound customer communications…whether via your product shipments, catalogs, billing statements or reactivation efforts Marissa Slides Anthony Slides Sponsor PlusMedia, LLC PlusMedia, LLC is a full-service media agency specializing in multichannel direct response marketing, with expertise in box inserts, direct mail, social media, connected TV, and more. Offering a variety of services including media strategy, buying & execution, campaign planning & analysis, creative & print production management, and revenue generation, the company serves direct-to-consumer, nonprofit, and B2B brands across the globe who are looking to grow their businesses in the U.S. and Canada. Founded in 1998, PlusMedia is an independent, privately-held, and certified woman-owned business with a 95% client retention rate. For more information, please visit plusme.com . Speakers Anthony DiNino Speaker Anthony DiNino is the Senior Vice President of the Insert and Print Media Division at Data Axle. Anthony and his team are charged with generating incremental revenue for their clients, selling space in their insert media vehicles and helping them with their customer acquisition efforts across all insert and print media opportunities. He also has a key role on the business development side for Data Axle. Anthony has worked with clients in the catalog, publishing, e-commerce and non-profit space. Anthony has presented the benefits of insert media over the years to the DMA Young Professionals and the Vermont/New Hampshire Marketing Group. He has served as President of the Vermont/New Hampshire Marketing Group and was honored by the Insert Media Council in 2015 for “Outstanding Service and Contributions to the Insert Media Industry.” Marissa Meredith Speaker Marissa Meredith is the Director of Media & Account Management at PlusMedia with 19 years of experience working with clients across Alt Media, Print, FSIs, and Newspapers. Marissa’s responsibilities include support of new business development, direct opportunities, development of testing strategies and recommendations / optimization strategies. Marissa works internally to train new staff members in all facets of Alt Media and to construct various media recommendations. She has successfully worked with a variety of categories including Apparel, Books/Publishing/Subscription, Insurance, eCommerce, Club/Continuity, Senior products, and Nonprofits.

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. The ACMA's Efforts on Behalf of Your Bottom Line Aug 18, 2022 | 55 min | Webinar 22 The ACMA's Efforts on Behalf of Your Bottom Line Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speaker Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

2026 Privacy Law: Critical Updates for Data Brokers June 09, 2026 | 57 min | Webinar 51 2026 Privacy Law: Critical Updates for Data Brokers Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! As we move into 2026, the dynamic landscape of privacy laws continues to evolve, bringing new considerations and responsibilities for data brokers. Join us for our latest webinar, “2026 Privacy Law: Critical Updates for Data Brokers,” where we will explore what’s changed — and what it means for your business. With several new state privacy laws taking effect in 2026, expanded definitions of sensitive data, and enhanced consumer rights and opt-out mechanisms gaining traction across the country, organizations that work with regulated data must stay informed and proactive. Building on insights from previous years, we will: Analyze the Latest Legal Risks and Responsibilities: Review newly effective state privacy statutes and recent amendments to existing laws, and understand how evolving definitions, disclosure requirements, and data broker obligations may impact your organization. Current Regulatory Trends: Gain a clear understanding of enforcement trends, universal opt-out mechanisms, and growing expectations around transparency and consumer control. Operational Impact: Learn how these changes influence everyday marketing practices, data sourcing, suppression processes, vendor relationships, and long-term compliance strategy. Practical Advice and Insights: Receive actionable guidance to help you adapt confidently, strengthen your compliance posture, and ensure your organization is prepared for what lies ahead in 2026 and beyond. Sponsor Integrated Marketing Solutions Established in 1997, Integrated Marketing Solutions (IMS) was a spin-off from The Swiss Colony, now Colony Brands, Inc. IMS was formed as an independent entity to allow the highly successful strategies developed by Colony Brands to be leveraged across a broader range of business opportunities and for other businesses who want to realize their full growth and profit potential. Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omni-channel source for great products & services. Speakers Ken Dreifach Shareholder at ZwillGen Ken Dreifach has more than twenty years of experience in high-profile regulatory, in-house and private practice roles, addressing Internet law and privacy issues. His range of experience helps him provide clients with unique, creative perspectives in evaluating and mitigating legal and ecosystem risks, and has made him one of the nation’s leading authorities on law relating to emerging technologies and online privacy. Ken’s current practices focus on four main areas: REGULATORY RESPONSE & CRISIS MANAGEMENT Ken assists companies in responding to regulatory investigations, including matters before the FTC, state Attorneys General, and other state and federal agencies, as well as inquiries from Congressional committees and sub-committees. DATA LAW Ken counsels clients on how to protect proprietary data, draft and negotiate data licensing agreements, and maintain and segment online and offline data in a manner compliant with laws and self-regulatory guidelines such as the NAI Code of Conduct. His expertise includes offline and online data law, behavioral advertising and tracking models, content personalization, re-targeting, and use of data for modeling, analytics and diagnostics. GAMING LAW Ken regularly advises companies that offer or support gaming activities on how to comply with applicable U.S. federal and state laws. Chambers USA noted that, as to Internet gambling, “he knows the compliance and regulatory landscape inside-out. ” He is also a former board member of a publicly-traded casino in New York. ONLINE LIABILITY Ken advises clients on matters of online liability across disciplines, including the DMCA, the CDA and Section 230 immunity, libel and defamation, COPPA, the Electronic Communications Privacy Act (“ECPA”), the Wiretap Act, FERPA, California’s Shine the Light law, and other state and federal privacy laws. Ken also helps established and emerging companies draft and revise appropriate Terms of Service, Privacy Policies and EULAs. Marci Rozen Senior Legal Director at ZwillGen Marci Rozen advises companies on cybersecurity and privacy issues, with deep expertise in risk assessment, policy development, and regulatory compliance. She has extensive experience in cybersecurity preparedness counseling, including policy development, risk assessment, and compliance with laws, regulations, and standards, including the PCI-DSS, the HIPAA Security Rule, CIS 18 Critical Security Controls, and the GLBA Safeguards Rule. She has also helped clients develop vulnerability disclosure programs and vendor security diligence and contracting processes. In her incident response practice, Marci has guided organizations of all sizes through each phase of an incident, including containment, forensic investigation, consumer and regulatory notifications, law enforcement coordination, media statements, and remediation. She has experience responding to a wide array of incidents, including malware intrusions, state-sponsored attacks, extortion schemes, and accidental data disclosures. Incident preparedness is also a core part of her practice, including drafting incident response plans and developing and facilitating tabletop exercises to test response capabilities. Beyond incident response, Marci helps companies strategically address evolving data protection laws. She advises on compliance with the EU GDPR and U.S. state privacy laws (CCPA, CPA, VCDPA, and others), offering practical guidance on implementing technological solutions like consent management platforms. She also advises on compliance with health-related privacy laws, including HIPAA, Washington’s My Health My Data, and similar state laws. Most recently, she has helped clients unpack the new DOJ Rule on Transfers of U.S. Sensitive Personal Data and Government-Related Data, particularly its impact on ad tech and vendor contracts. Prior to joining ZwillGen, Marci was an associate in the Privacy, Data Security, and Information Law Group at Sidley Austin LLP, where she counseled technology, telecommunications, retail, and industrial companies on a range of issues involving data security and privacy.

2024 HVDMA Holiday Party December 5th, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Lunch Sponsor Blue Horse Data Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Learn the history of the HVDMA. This page will inform you on membership, sponsorship, the founders award, and much more. About the HVDMA Since 1988, HVDMA has been the go-to resource for Marketing professionals in the Hudson Valley region. Our website is designed to connect, educate, and empower individuals and businesses in the marketing industry. Whether you're in Connecticut, New York, or New Jersey, HVDMA is here to support you in-person or anywhere in the USA virtually. Our Commitment to Marketing Excellence At HVDMA, we are passionate about bringing together the brightest minds in Marketing. Our founders, industry leaders such as Jim Haworth, Leon Henry, and Hunter Marvel, had a vision to create a platform where professionals could connect, share knowledge, and thrive. We carry on this legacy by continuously providing invaluable insights and resources to our members. Unleash Your Potential with HVDMA Education is key to success in the ever-evolving world of Marketing. That's why we partner with colleges to offer students mentorships. From webinars and workshops to conferences and seminars, our diverse range of programs cater to every skill level. Beyond education, HVDMA offers unique networking opportunities that allow you to connect with industry leaders, peers, and potential clients. Our vibrant community is fueled by the passion and drive of its members. When you join HVDMA, you become part of a network committed to your growth and success. Join the HVDMA Community Today Membership at HVDMA grants you access to a wealth of exclusive benefits. From industry insights and best practices to job opportunities and professional development, we provide the resources you need to stay ahead. Our website features a comprehensive directory of Marketing departments, making it easier for you to connect and collaborate. Whether you're a seasoned professional or just starting your career, HVDMA welcomes you with open arms. Explore our website and discover the endless possibilities waiting for you in the world of Marketing. Join our growing community today and unlock your full potential with HVDMA! Together, we'll redefine success in the marketing industry, one connection at a time. Create a login today or become a member now! Awards We present two awards a year at our annual Holiday Event. Founders Award Young Professionals Award Network Networking sessions precede each luncheon. Enabling attendees to network in a non-sales oriented atmosphere. Groups > Scholarships Every year we award qualified college level Marketing Students with the Laura L. Smith Scholarship Learn More > Memberships We have memberships for both Individuals & Corporations. Take advantage of the many benefits a membership provides. Learn More>

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. What is Identity Resolution? June 10, 2021 | 57 min | Webinar 13 What is Identity Resolution? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. Presentation Poll Results Sponsor Valid USA Valid Data Solutions helps you harness the power of data to create secure, personalized interactions that improve the customer experience through smart data, insightful analytics, advanced technology, and strategic engagements. Speakers Vincent Pietrafesa Moderator Vincent’s experience in the marketing industry spans 18 years, and he recently received the 2019 Marketing EDGE Rising Stars Award. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current board member for the Direct Marketing Club of New York. He has a BA from the State University of New York at Oswego in Communications and Mass Media. By night, Vincent is a stand-up comedian in NYC and also one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the 2018 Silver Apple Awards in NYC. Ajay Gupta Speaker Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the data-driven, marketing services company’s rapid year-to-year financial growth as it has progressed from 2 employees, working out of an apartment, to a 41-person team spanning three continents. Ajay holds a bachelor’s degree in financial economics and creative writing with a mathematics minor from St. Lawrence University, as well as an MFA in creative writing from Texas State University. He has been named a Marketing EDGE Rising Star and was part of the San Antonio Business Journal’s 40 Under 40 list. Under his leadership, Stirista has won an Ad Age Best Places to Work award, a DMA Silver ECHO award, a third-place DMN Award, and a spot on the Inc 5000 list.

Join the HVDMA as an Ambassador and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. To apply, utilize the application below. For any questions please email, hvdma@hvdma.org. Interested in becoming an HVDMA Board of Director? Apply Here Student Ambassador Positions: Click for more information Job Posting Dashboard Ambassador Social Media Ambassador Resume Dashboard Ambassador Content Writer Ambassador Ambassador Application We're thrilled that you're interested in helping the HVDMA! As an ambassador of our esteemed association, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select committee Student Ambassador Role Select Role Next Ambassador Applicaton Have a question about becoming an Ambassador? We're here to help! Submit your query through this form and we'll promptly provide the answers you need to get started on this exciting opportunity. First name Last name Email Write a message I want to subscribe to the newsletter. Thanks for submitting! Submit