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Connect with HVDMA's marketing professionals for guidance in the evolving world of marketing. Reach out with questions, comments, or inquiries – we're here to help! Contact Us Welcome to HVDMA.org, the place where marketing professionals unite! Feel free to reach out to us with any questions, comments, or inquiries you might have. Our team is eager to assist you and help you navigate the ever-evolving world of marketing. Don't hesitate, let's get in touch! Phone Coming Soon! Email info@hvdma.org Social Media First Name Last Name Email Message Thanks for submitting! Send

2023 Holiday Party Survey What topics would you attend in-person? What topics would you register for webinars? Would you be interested in being a speaker? Do you have any recommendations? Are you an HVDMA Member? * Yes No How are we doing? Would you like to become a member? Yes No Why not? What is your email? Submit Thanks for submitting!

2025 HVDMA Holiday Party December 4th, 2025 The HVDMA 2025 Holiday Party was held on Thursday, December 4th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing audiences and data company that retail and media brands trust to help them grow and thrive. Marketers who use Wiland’s audience and data products in their multichannel campaigns are able to target their messages with maximum accuracy to the people most likely to respond, resulting in increased revenue, profit, and the highest possible ROI. Learn more at www.wiland.com . Lunch Sponsor Whipple Direct Mail Whipple Direct Mail provides turnkey direct mail solutions for leading consumer brands, combining extensive internal expertise with established relationships across a network of the industry's top-tier service providers. Cocktail Sponsor

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LinkedIn: The Most Powerful Free Business Tool Ever Created Feb 27, 2024 | 60 min | Webinar 31 LinkedIn: The Most Powerful Free Business Tool Ever Created Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Complete Mailing Lists Complete Mailing Lists is a leading compiler of specialty data, including our market-leading & multi-sourced databases of occupations and professions enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Sponsor Speaker Risa Hoag President of GMG Public Relations, Inc. Risa has more than 35 years of experience in public relations and marketing. Prior to founding GMG Public Relations in 1991, she was a Director of Public Relations with Ernst & Young with responsibility for media placement, writing feature articles and press releases, developing and coordinating special events, market research, and the design and placement of advertising. Risa has been active with numerous not-for-profit organizations. She is a co-founder and the current Vice President of the Greater Nanuet Chamber of Commerce. She is the Immediate Past President of the Rockland Business Women's Network (RBWN), a board member of the Rockland Community Foundation, and a board member of Meals on Wheels in Rockland and Chair of their annual gala. She held numerous board positions with the Westchester Association of Women Business Owners (WAWBO) over a fifteen-year period including President and twice received the organization’s President’s Award. She has also served as Vice President for the WAWBO Education Fund and for the Partnership For A Better Westchester, an organization she helped launch in 1997. She is a past Public Relations Chairperson for the Advertising Club of Westchester as well as a past Vice President of the Tappan Zee International Trade Association. She has served on the board of the Orange & Rockland Community Investment Committee, and recently chaired the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Committee. She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business. Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications. She is a member of the 2018 Class of Leadership Rockland and was the recipient of the RBWN Service Woman of the Year Award in 2017. She has also been honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and she received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits. Risa was asked in October of 2023 to sit on the National Small Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.

Upcoming Events Better Marketing Through Data Tue, Apr 21 Live Event More info RSVP Navigating the 2026–2027 Postal Shift: Stability, Strategy, and Savings Tue, May 12 Live Event More info RSVP 2026 Fall Networking Thu, Sep 17 Hudson Social More info RSVP 2026 Holiday Party Thu, Dec 10 Tamarack Country Club More info RSVP

Join us for a live webinar and gain valuable insights from industry experts. Don't miss out on this opportunity to network with peers and learn from the best. Register now and reserve your spot! Webinar Platform Webinar recording and documents will be available within 1 week of today's event. On-Demand Webinars are included with an HVDMA Membership. This link is no longer valid. Back to Site Speaker Ava Savosh (Yurchison) Sales Manager iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for business and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her husband are massive sports fans – Go Yankees, Rangers and Vikings!

Robert Sawyer Founders Award This award was named in honor of Robert (Bob) Sawyer, an original founder of the HVDMA. HVDMA presents this award annually to an individual who has contributed in an exceptional way to the professionalism of the direct marketing industry and the development of the HVDMA. 2024: Chris Ragusa, Estee Marketing Group 2023: Lori Badman, LB Marketing Services 2022: Christine Pelczar, Rickard Squared 2021: Ken Kraetzer, cbsi Services 2020: Mark Rickard, Rickard Squared 2019: Jeff Kobil 2018: Richard Vergara 2017: Michael Feldstein, Boardroom 2016: Margaret O'Halloran, ProCirc 2015: Sheryl Benjamin, Lake Group Media 2014: JoAnne Monfradi Dunn, Alliant 2013: John LaGreca, Federal Direct 2012: Lauretta Harris, Write Communications, Inc. 2011: Joe Furgiuele, Furgiuele & Company, Inc. 2010: Amy Altmann, Boardroom, Inc. 2009: Rich Mercado, Rich Direct 2008: Laura L. Smith, RMI Direct Marketing 2007: Brian Kurtz, Boardroom Inc. 2006: Helen Hoart, Staywell Consumer Health Publishing 2005: Martin Stein, RMI Direct Marketing Inc. 2004: Marty Edelston, Boardroom, Inc. 2003: Bob Sawyer, Sawyer Direct 2002: Leon Henry, Leon Henry, Inc.

An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! Using LinkedIn to Grow Your Business July 23, 2020 | 62 min | Webinar 2 Using LinkedIn to Grow Your Business Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure. Presentation Poll Results Mailinglists.com Since 1993, Mailinglists.com/Infinite Media has provided postal, email, and telemarketing data to B2C/B2B direct marketers. We offer list and insert management and brokerage, data append and hygiene, plus co-op expertise. Our MailingListsXPRESS partnership with Dun & Bradstreet means access and affordability on D&B business data. To talk to customers, talk to us! Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full-service public relations, marketing, and advertising agency she founded in 1991. She is a sought-after speaker on marketing strategies, public relations, social media, and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy August 6, 2020 | 61 min | Webinar 3 Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker James Purtle Speaker For over 8 years James Purtle has driven digital data and media strategy for Fortune 500 brands and Agencies. As an expert in predictive marketing, he has created go-to-market strategies for major programmatic Ad Tech and Data Management platforms.

California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Mar 25, 2021 | 61 min | Webinar 10 California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. Presentation Sponsor cbsi Services At cbsi(tm), our primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. We have been in business for more than 40 years helping nearly every bank in the world connect with their customers. Speakers Ken Dreifach Speaker Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative. Tony Ficarrotta Speaker Tony Ficarrotta’s practice focuses on representing clients on a variety of privacy and technology matters, with a particular focus on product counseling and providing practical advice about how to navigate the complex requirements of GDPR, CCPA, and industry self-regulatory requirements as they apply to digital marketing and advertising. Tony has experience counseling clients in a broad cross-section of industries, including digital advertising, financial services, software, and retail. Prior to joining ZwillGen, Tony was Counsel at the Network Advertising Initiative, the leading self-regulatory organization for digital advertising in the U.S.