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2025 Privacy Law: Crucial Updates for Data Brokers July 15, 2025 | 59 min | Webinar 44 2025 Privacy Law Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. Building on the insights from previous years, we will: Analyze the Latest Legal Risks and Responsibilities: Stay informed about the most recent legislative developments and how they impact data brokers. Current Regulatory Trends: Gain a clear understanding of ongoing regulatory trends and their implications for data-driven marketing and operations. Operational Impact: Learn how these changes affect everyday practices and strategic planning within your organization. Practical Advice and Insights: Receive actionable advice and critical insights to help you adapt and ensure compliance in this complex regulatory environment. Sponsor RMI Direct Marketing, Inc. 2025 marks the 40th anniversary of RMI Direct Marketing. Since our inception in 1985, we have been a privately owned direct marketing firm and now offer List Brokerage, List Management, and Digital Services. Our expertise spans the non-profit and consumer marketplace and our goal is to find the ideal prospect combined with the right message. At RMI, our clients receive personalized, world-class service from a long-standing, dedicated and professional staff. Let us put our experience to work for your next campaign. Speaker Ken Dreifach Member at ZwillGen, PLLC Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative.

Join the HVDMA as an Ambassador and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. To apply, utilize the application below. For any questions please email, hvdma@hvdma.org. Interested in becoming an HVDMA Board of Director? Apply Here Student Ambassador Positions: Click for more information Job Posting Dashboard Ambassador Social Media Ambassador Resume Dashboard Ambassador Content Writer Ambassador Ambassador Application We're thrilled that you're interested in helping the HVDMA! As an ambassador of our esteemed association, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select committee Student Ambassador Role Select Role Next Ambassador Applicaton Have a question about becoming an Ambassador? We're here to help! Submit your query through this form and we'll promptly provide the answers you need to get started on this exciting opportunity. First name Last name Email Write a message I want to subscribe to the newsletter. Thanks for submitting! Submit

Quick Win Email Tips What is working NOW! July 25, 2023 | 55 min | Webinar 27 Quick Win Email Tips – What is working NOW! Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today! Key Takeaways: Subject line tips to increase open rates Ideal sending days/frequencies Major pitfalls to avoid Quick wins; CTA buttons, landing page content and more! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Sponsor Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company whose portfolio includes SubjectLine.com and Guru Events. Schwedelson is a recognized marketer who plays a significant part in sharing thought leadership throughout the industry. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.

2023 HVDMA Holiday Party December 7th, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2023 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. Learn more at www.wiland.com . Lunch Sponsor Blue Horse Data BHD Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life? Oct 8, 2020 | 60 min | Webinar 5 Watch Preview $ Buy from $8 Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President & Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. Postal Policy Public Policy Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

Branding vs. Marketing: Why Understanding the Difference Matters March 10, 2026 | 59 min | Webinar 47 Branding vs. Marketing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Most businesses invest heavily in marketing while overlooking the quiet force doing the real work behind the scenes: their brand. In this presentation, Risa Hoag, President of GMG Public Relations, will show you how to understand the difference between the two and how to use each to support the other. You’ll learn the difference between marketing as doing and branding as being, and why visibility alone doesn’t convert without meaning behind it. We’ll explore how strong brands move beyond attention to choice, beyond customers to advocates, and beyond short-term wins to long-term growth. This session will help you understand how your brand is currently showing up, how to tell if it’s helping or hurting your sales, and how to strengthen it so marketing becomes more effective, sales feel less forced, and trust does more of the heavy lifting. If you want your brand to do more than get you seen, if you want it to get you chosen, this conversation is for you. Sponsor HVDMA We’re incredibly excited to kick off our programming this year with a topic that we believe is both important and a little different from what you may have seen from us in the past. While our name is the Hudson Valley Direct Marketing Association, many of you know that since the pandemic we’ve worked hard to expand beyond both of those boundaries. Through our virtual programming, our community now includes marketing professionals not just from the Hudson Valley, but from across the country. And just as marketing itself has evolved, so have we. Marketing today is far more than direct marketing. It’s an omnichannel experience that includes branding, public relations, data, digital strategy, and many other disciplines working together to build successful organizations. Because of that, we’re excited to begin bringing more diverse marketing topics to our programming — including areas like public relations, branding strategy, and broader marketing conversations, just like today’s webinar. Speaker Risa Hoag President of GMG Public Relations, Inc. Risa B. Hoag is President of GMG Public Relations, which she founded in 1991 after serving as Director of PR for Ernst & Young in White Plains. For more than three decades, she has led strategic and uniquely creative marketing campaigns for clients across healthcare, higher education, hospitality, retail, nonprofits, financial services, and government. A longtime community leader and small-business advocate, Risa has served on numerous boards over the years, including the National Small Business Association Leadership Council. She has received several honors for her work and community service, including the New York State Empire Award, the Lillian Vernon Award for Community Service, and the Distinguished Service Award from the County of Rockland. She is a member of the Public Relations Society of America, a frequent seminar leader, and a recognized media contributor.

An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! Using LinkedIn to Grow Your Business July 23, 2020 | 62 min | Webinar 2 Using LinkedIn to Grow Your Business Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blogging for maximum exposure. Presentation Poll Results Mailinglists.com Since 1993, Mailinglists.com/Infinite Media has provided postal, email, and telemarketing data to B2C/B2B direct marketers. We offer list and insert management and brokerage, data append and hygiene, plus co-op expertise. Our MailingListsXPRESS partnership with Dun & Bradstreet means access and affordability on D&B business data. To talk to customers, talk to us! Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full-service public relations, marketing, and advertising agency she founded in 1991. She is a sought-after speaker on marketing strategies, public relations, social media, and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

Frequently Asked Questions (FAQ) Frequently asked questions How To... Setting up FAQs How do I sign up and set up an HVDMA profile? How do I set up my HVDMA profile? How do I post a career on the Career Dashboard? 1. Login to HVDMA Profile 2. Go to the Profile Menu and click "Career Dashboard Hub" 3. Click "NEW SUBMISSION" 4. Fill out Application 5. Click "Submit" How do I post a resume on the Resume Dashboard? 1. Login to HVDMA Profile 2. Go to the Profile Menu and click "Resume Dashboard Hub" 3. Click "NEW SUBMISSION" 4. Fill out Application 5. Click "Submit" How to find my Profile URL? 1. Login to HVDMA Profile 2. Go to the Profile Menu and click "MY ACCOUNT" 3. Click "YOUR COMMUNITY PAGE URL" 4. Find your Profile URL in the section.

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Upcoming Events 2026 Privacy Law: Critical Updates for Data Brokers Tue, Jun 09 Live Event More info RSVP 2026 Fall Networking Thu, Sep 17 Hudson Social More info RSVP Email Marketing Quick Wins: Finish the Year Strong Tue, Dec 01 Live Event More info RSVP 2026 Holiday Party Thu, Dec 10 Tamarack Country Club More info RSVP

The Paper Trail: How Current Paper Industry Trends Affect Marketers April 9, 2024 | 47 min | Webinar 33 The Paper Trail: How Current Paper Industry Trends Affect Marketers Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Jon Bowman Director of Business Development - Direct Marketing @ Salem One Jon Bowman has been in the direct marketing industry since 1994, when he graduated from UNC Charlotte. Additionally, he earned his MBA from Wake Forest University. Jon started with PostMark, Inc. out of college and grew the company eventually becoming president and owner. In 2019 Salem One acquired PostMark, Inc. Salem One currently has 3 production facilities and is in the top 100 on the Printing Impressions top 300. The direct marketing division of Salem One works with many national and regional brands on their direct marketing programs helping refine targeting strategies as well as using logistics expertise to reduce postage. Jon is the Industry Co-Chair for the Greater Triad PCC, a member of the Marketing Advisory Committee for the national PCC, has spoken at multiple NPFs, and has guest lectured at several Universities. He has also recently been taken the Direct Effect Ambassador course through the USPS. Personally, he has volunteered with Boy Scouts for over 15 years, has two sons of which one is an Eagle Scout and the other currently working on his Eagle Project, he is on the board of Blue Ridge Trout Unlimited, and frequently volunteers with a local non-profit, A Bed and A Book.