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2023 HVDMA Holiday Party December 7th, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2023 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. Learn more at www.wiland.com . Lunch Sponsor Blue Horse Data BHD Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Nov 12, 2020 | 48 min | Webinar 7 Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impact, discover how Digital Media can transform your business in a marketplace that moves faster and faster each day. Presentation Intro Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Jack Hojnar Speaker As the company lead for Marketing and Technology initiatives, Jack Hojnar is lucky to be able to create something new every day. Having been part of large companies, like Allstate, and start-ups, such as Peapod, his experience has helped move cbsi continually forward. Kc Tagliareni Speaker Kc Tagliareni has worked in commercials, music videos and film production. He joined Grey Advertising as an Art Director working on various accounts. Upon the formation of G2 Branding and Design, Kc brought his technological and creative approach to this new agency. While at G2, he founded the successful Motion Design Department at G2 Branding and Design (WPP Company). Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency. Victor Perez Speaker Victor Perez began his creative career developing computer graphic animations and directing and editing videos for various corporations including IBM, American Express and Ciba-Geigy. Victor joined Grey Advertising’s Visual Communications Group, where he rose to the ranks of creative director while working to pioneer interactive multimedia deployment for their clients. Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency.

Why Video is Critical to Your Marketing September 30, 2025 | 52 min | Webinar 46 Why Video is Critical to Your Marketing $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! In today’s digital landscape, video has moved from a “nice to have” to a “must-have.” This session will explore why video outperforms still images, how it enhances marketing across industries, and why creating effective video content is more accessible than most think. Whether you're a small business owner or part of a large marketing team, you'll walk away with actionable insights into how video can elevate your brand presence. Join us for this practical, down-to-earth session led by Ryan Geiger, a seasoned creative director with over a decade of experience producing high-impact video content for clients ranging from global brands to local businesses. Topics Include: Why video is imperative in marketing today The advantages of video over static imagery Tips for making video creation simple and manageable Live Q&A Sponsor Lorann, LLC Lorann, LLC is the new age List company that builds both business and consumer files you cannot find on the market today. We have been supporting all of the top B2B compilers for more than 10 years, and now we feel it's our time to showcase our solutions to the consumer and business marketers today! Our strength is global consumer and business coverage, everything healthcare, NPI database, linkage, EMR/EHR, Prescription, Physician Lifestyle Survey, business and consumer profiles, technographic global data, and state-of-the-art contact discovery, market research, email bounce replacement, LinkedIn, and consumer and business CPL and intent data sets for purchase. Our consumer intent triggers one million form fills per week, including auto and home Insurance, warranty, home improvement, ACA, Medicare, solar, auto dealer daily feeds, final expense, mortgage, window, and roofing form fills. Free appends, profiles, sample consumer and business datasets upon request. Once you get a taste, you're hooked! Speaker Ryan Geiger Owner of Pinch Media Meet Ryan Geiger - an award-winning creative powerhouse, whose extraordinary talent in directing high-impact videos has captivated the world’s largest brands, including Disney, Pepsi, and Oprah; with over a decade of unparalleled experience, he wields an impressive mastery over video design, marketing, and photography, all while seamlessly building client relationships and leading diverse teams to new heights of innovation and excellence. Ryan has directed and produced 350 videos for clients in every possible business sector, and has seen the incredible power of video for both large enterprise organizations, down to small mom-and-pop shops.

2024 HVDMA Holiday Party December 5th, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Lunch Sponsor Blue Horse Data Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Participate in the HVDMA Silent Auction and support the growth and advancement of the marketing sector. Your contributions fuel academic scholarships for budding marketers and recognize remarkable industry professionals. Silent Auction Donation Benefits Company logo will be prominently displayed with item on auction table Recognition and thanks for support will be announced with donation winner Company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. Company donation will be displayed on HVDMA Holiday Party Group. HVDMA's Annual Silent Auction Silent Auction Donation Opportunities We welcome a wide range of items, from unique experiences to coveted collectibles. If you're looking for donation ideas, please consider contributing via our Amazon wishlist. Your generosity will help us continue our mission and create opportunities for the next generation of professionals. Popular items include electronics, gift certificates, wine baskets, and event tickets. While we appreciate all donations, a value of $100+ is requested. Check out who already donated! To inquire, email us at fundraising@hvdma.org Check out our past 2023 Donations How Does HVDMA Utilize My Contributions? Silent Auction contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on two main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your donation allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Have any que stions? Email us at Fundraising@hvdma.org Gift a Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Disruption in the Media Landscape April 15, 2021 | 43 min | Webinar 11 Disruption in the Media Landscape Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Samantha Foy Speaker Samantha Foy is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.

2025 HVDMA Holiday Party December 4th, 2025 The HVDMA 2025 Holiday Party was held on Thursday, December 4th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing audiences and data company that retail and media brands trust to help them grow and thrive. Marketers who use Wiland’s audience and data products in their multichannel campaigns are able to target their messages with maximum accuracy to the people most likely to respond, resulting in increased revenue, profit, and the highest possible ROI. Learn more at www.wiland.com . Lunch Sponsor Whipple Direct Mail Whipple Direct Mail provides turnkey direct mail solutions for leading consumer brands, combining extensive internal expertise with established relationships across a network of the industry's top-tier service providers. Cocktail Sponsor

Learn the history of the HVDMA. This page will inform you on membership, sponsorship, the founders award, and much more. About the HVDMA Since 1988, HVDMA has been the go-to resource for Marketing professionals in the Hudson Valley region. Our website is designed to connect, educate, and empower individuals and businesses in the marketing industry. Whether you're in Connecticut, New York, or New Jersey, HVDMA is here to support you in-person or anywhere in the USA virtually. Our Commitment to Marketing Excellence At HVDMA, we are passionate about bringing together the brightest minds in Marketing. Our founders, industry leaders such as Jim Haworth, Leon Henry, and Hunter Marvel, had a vision to create a platform where professionals could connect, share knowledge, and thrive. We carry on this legacy by continuously providing invaluable insights and resources to our members. Unleash Your Potential with HVDMA Education is key to success in the ever-evolving world of Marketing. That's why we partner with colleges to offer students mentorships. From webinars and workshops to conferences and seminars, our diverse range of programs cater to every skill level. Beyond education, HVDMA offers unique networking opportunities that allow you to connect with industry leaders, peers, and potential clients. Our vibrant community is fueled by the passion and drive of its members. When you join HVDMA, you become part of a network committed to your growth and success. Join the HVDMA Community Today Membership at HVDMA grants you access to a wealth of exclusive benefits. From industry insights and best practices to job opportunities and professional development, we provide the resources you need to stay ahead. Our website features a comprehensive directory of Marketing departments, making it easier for you to connect and collaborate. Whether you're a seasoned professional or just starting your career, HVDMA welcomes you with open arms. Explore our website and discover the endless possibilities waiting for you in the world of Marketing. Join our growing community today and unlock your full potential with HVDMA! Together, we'll redefine success in the marketing industry, one connection at a time. Create a login today or become a member now! Awards We present two awards a year at our annual Holiday Event. Founders Award Young Professionals Award Network Networking sessions precede each luncheon. Enabling attendees to network in a non-sales oriented atmosphere. Groups > Scholarships Every year we award qualified college level Marketing Students with the Laura L. Smith Scholarship Learn More > Memberships We have memberships for both Individuals & Corporations. Take advantage of the many benefits a membership provides. Learn More>

Harmonizing Voices: Multicultural Marketing in Podcasts & Audio Sept 17, 2024 | 38 min | Webinar 37 Harmonizing Voices Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Ava Savosh (Yurchison) Sales Manager at iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for businesses and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital, and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner and a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member and a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu, Barry, or her cat, Lebron. She and her husband are massive sports fans – Go Yankees, Rangers, and Vikings!

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Marketing Success in the Digital Age - Lessons learned from the banking sector’s response to the pandemic June 30, 2022 | 56 min | Webinar 21 Marketing Success in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Presentation Sponsor cbsi Services At cbsi(tm), their primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. They have been in business for more than 50 years helping nearly every bank in the world connect with their customers. 2022 marks cbsi services 50th anniversary! Speakers Ken Kraetzer Moderator Host of the 680 episode podcast cbsiTalkingBusiness which covers digital marketing, banking insurance, customer service, and business education. Vice President of cbsi based in Harrison, NY which is celebrating its 50th anniversary in 2022, the company provides insurance-backed benefits to the payments industry. Early in his career, Ken worked at Herbert Dunhill & Associates, American Express, Dean Witter, and Chase Bank. He is a graduate of Providence College in RI and holds an MBA from Iona College. In December 2021, Ken received the Founder's Award from HVDMA. Jim Perry Speaker Jim Perry is a Senior Strategist at Market Insights, a consulting firm with expertise in market assessments, delivery optimization, strategic planning, branding, marketing, and culture. Jim has consulted with clients throughout the United States since 2005. The majority of his work is concentrated on strategy development, marketing, branding, culture, and leadership development. Jim has shared his insights at state, regional, national, and international conferences. He has been included on Onalytica's list of "Top 100 #Fintech Influencers" and was recently named one of “20 leaders in modern banking every community banker should follow” by Deluxe.com. Thousands of community banks and credit unions follow his daily Twitter feed for industry trends and the latest news on mergers, fintech, marketing, and much more. As a consultant, trainer, and public speaker, Jim is known for making complex concepts easy to understand and simple to apply.

Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising Jan 23, 2024 | 50 min | Webinar 30 Direct Mail Online $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Our core competency involves identifying, procuring, and leveraging data to help our clients acquire new customers, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Michael Skladony GM of Consumer Services @ Semcasting, Inc. Mike Skladony is the General Manager of Consumer Services, with over a decade of industry experience working with brands across a variety of industry verticals, helping them navigate the ever evolving landscape of Programmatic Advertising. Mike joined Semcasting straight out of college, becoming their first digital sales rep and has continued to grow his career becoming a valuable resource for Semcasting clients and partners. He’s worked with Hundreds of clients over the past several years to help formulate their digital marketing strategy, launch their programs and provide insights into post campaign performance. Mike’s favorite part of his job is sitting down with partners/clients, learning about their marketing goals, pain points, helping them find solutions and helping educate them about an industry that changes by the day.

Choose your pricing plan Individual $ 75 75$ Perfect for the individual marketing professional. Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship Best Value Corporate $ 250 250$ Perfect for marketing departments! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing 5 Website Logins* Retirement $ 50 50$ Those who still want to be in the know! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing Student $ 0 0$ Perfect for all ACTIVE Students! MUST use Student Email! Valid for 4 years Select Unlimited Access to On-Demand Webinars Special Event Pricing Transitional $ 50 50$ Perfect for those between work Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship