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Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising Jan 23, 2024 | 50 min | Webinar 30 Direct Mail Online $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Our core competency involves identifying, procuring, and leveraging data to help our clients acquire new customers, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Michael Skladony GM of Consumer Services @ Semcasting, Inc. Mike Skladony is the General Manager of Consumer Services, with over a decade of industry experience working with brands across a variety of industry verticals, helping them navigate the ever evolving landscape of Programmatic Advertising. Mike joined Semcasting straight out of college, becoming their first digital sales rep and has continued to grow his career becoming a valuable resource for Semcasting clients and partners. He’s worked with Hundreds of clients over the past several years to help formulate their digital marketing strategy, launch their programs and provide insights into post campaign performance. Mike’s favorite part of his job is sitting down with partners/clients, learning about their marketing goals, pain points, helping them find solutions and helping educate them about an industry that changes by the day.

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Do This, Not That: NEW Email Marketing Techniques That Work June 27, 2022 | 57 min | Webinar 18 Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

2023 HVDMA Holiday Party December 7th, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2023 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. Learn more at www.wiland.com . Lunch Sponsor Blue Horse Data BHD Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

What’s Your Plan B? July 22, 2021 | 58 min | Webinar 15 What’s Your Plan B? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. RMI Direct Marketing Since 1985, RMI has been committed to doing whatever it takes to meet clients’ goals―both in the mail and online. We research and recommend promising new opportunities and breathe new life into established management and brokerage programs with innovative ideas and productive negotiation tactics. With RMI, you are choosing to work with a company that molds its services to your individual needs, is adaptive to change, and chooses every day to live up to our motto: Your success. Our destination. Sponsor Speakers Terry Yoffe Speaker Terry Yoffe is an ICF, CTI and CRR certified personal, executive and business development coach based in New York City. As an affiliate member of the Institute of coaching at McLean Hospital (a Harvard Medical school affiliate), she helps clients remove obstacles to break through and achieve desired personal and professional goals. This is accomplished in part through self-awareness, self-exploration, clarification of goals, action plans and by building strong relationships. Terry has coached hundreds of high-achieving business professionals ranging from young professionals and entrepreneurs, to mid-level managers and C‑Suite executives in both corporate and private practice. Contact Terry at www.trycoaching.com or by email at terry@trycoaching.com .

Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws March 5, 2024 | 63 min | Webinar 32 Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speakers Hannah Schaller Attorney at ZwillGeen, PLLC Hannah Schaller advises on a variety of privacy, alt data, and marketing matters, including data provenance, international data transfers, emarketing laws, and product counseling. She also assists both data providers and data purchasers with alt data diligence. Alongside her counseling and alt data work, Hannah helps draft and negotiate data protection agreements and commercial contracts. Ken Dreifach Member at ZwillGeen, PLLC Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative.

10 Tips on How to Manage WFH While Keeping Your Sanity July 9, 2020 | 48 min | Webinar 1 Watch Preview $ Buy from $8 Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! 10 Tips PDF Presentation PDF Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Kim Johnson Moderator Kim Johnson is a Senior Account Manager at Infogroup working in the marketing industry for 21 years. A B2C & B2B sales professional skilled in Direct Marketing, Digital Strategy, Multi-channel Marketing, Integrated Marketing, and Campaign Management. To maintain life balance, a E-RYT 500 Yoga instructor & practitioner for the last 6 years. Terry Yoffe Speaker Terry Yoffe is an ICF, CTI and CRR certified personal, executive and business development coach based in New York City. As an affiliate member of the Institute of coaching at McLean Hospital (a Harvard Medical school affiliate), she helps clients remove obstacles to break through and achieve desired personal and professional goals. This is accomplished in part through self-awareness, self-exploration, clarification of goals, action plans and by building strong relationships. Terry has coached hundreds of high-achieving business professionals ranging from young professionals and entrepreneurs, to mid-level managers and C‑Suite executives in both corporate and private practice. Contact Terry at www.trycoaching.com or by email at terry@trycoaching.com .

See past and present event images. Past Events December 4, 2025 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2025 Holiday Party on Thursday, December 4th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! See More... December 7, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! See More... December 5, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! See More... September 20, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! See More... 2020 Trends in Direct & Digital Marketing 2019 Holiday Party Inside the Subscription Economy Summer Networking Event All Things Digital 2019 Roundtable Event The Hudson Valley Direct Marketing Association hosted its always popular annual Rountable session at the beautiful Tamarack Country Club on a gorgeous spring day last Wednesday. Three veteran marketing prod moderated tables on the following subjects: Paul Miller, American Catalog Marketing Association, spoke on Issues that Impact Catalog Merchants' Bottom Lines. Heather Murphy, Belardi Wong, spoke on Pinterest: Facts About its Success; Why it's Different Than Other Social Media Sites; Best practices and Case Studies. Andrew Kirshenbaum, PubWorx, spoke on Overcoming Traditional Print Business Challenges. The Industry is facing a serious decline in print publications, and digital revenue has not yet offset it. Andrew advised challenging existing rules for name selection in DM campaigns. Different models are needed for digital vs. print. Online behavior is negative for offline models, and vice versa. Credit card auto renewal yields much better cancel rates, and can absorb higher prices. Heather Murphy Pinterest Best Practices Paul Miller What is the ACMA Paul Miller ACMA Points- HVDMA US Privacy Law: You Worried Yet? Event Presentation. Privacy was the topic of the day on Wednesday, March 13 at Tamarack Country Club. HVDMA hosted Ken Dreifach of Zwillgen PLLC, a seasoned data privacy attorney, who talked about “The California Consumer Privacy Act, the GDPR and the Future of US Privacy Law: Time to Worry Yet?” Attached is a copy of Ken’s presentation on a subject that could threaten all of our businesses if we’re not vigilant in helping to guide the legislative process. Ken would welcome any questions you might have. 2018 Holiday Party

Storytelling for Success: Leveraging PR for Maximum Marketing Impact March 25, 2025 | 59 min | Webinar 38 Storytelling for Success Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling storytelling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speaker Risa Hoag President GMG Public Relations, Inc. Risa has more than three decades of experience in public relations and marketing. She founded GMG Public Relations in 1991 and prior to that was the Director of Public Relations with the White Plains office of Ernst & Young. She has served as Co-Chair of the Rockland Business Association Marketing Council and as Chair of the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Board. She has served on the board of the Orange & Rockland Community Investment Committee, founded and served as President of the Nanuet Chamber of Commerce as well as co-founder of the Chamber Alliance of Rockland. She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business and currently serves as a mentor to students at the Cameron School of Business at UNCW. Risa is a past President of the Rockland Business Women's Network, a past board member of the Rockland Community Foundation, and a past board member of Meals on Wheels in Rockland and Chair of their annual gala. She is a past Public Relations Chairperson for the Advertising Club of Westchester and is a member of the 2018 Class of Leadership Rockland. She was honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits. Risa was asked in October of 2023 to sit on the National Small Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C. Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications.

Meet the Board of Directors at HVDMA comprising of passionate marketing professionals setting the strategic direction for the organization. Discover their unique expertise and dedication to the marketing community. Board of Directors Meet our esteemed Board of Directors. Comprised of passionate marketing professionals, they bring their individual expertise and dedication together to drive the mission of HVDMA. Their collective insights and efforts set the strategic direction for our association. We are excited to introduce them to you, as each one of them plays a crucial role in upholding our commitment to support and inspire our marketing community. Learn more and apply to become a Board of Director or an HVDMA Ambassador ! Heather Winnicki President Braden Salas Administrator, Treasurer Kim Fitzgerald Membership Sheryl Benjamin Awards & Scholarships Jean Liguori Vice President Christine Pelczar Virtual Programming Lori Sloves Awards & Scholarships Becky Santaniello Membership & In-Person Programming Heidi Thibodeau Membership Mark Rickard Secretary Belkys Reyes Fundraising Kathy Stivaletti Fundraising Richard Vergara Fundraising HVDMA Ambassadors Introducing our valued HVDMA Ambassadors. Committed and passionate contributors to our cause, each one leverages their unique skills and experiences to further HVDMA’s mission. Their individual collaborative engagements with our Board Committees on project-based assignments significantly enhance our outreach and service to the marketing community. We are thrilled to present them to you, as each contributes meaningfully towards our commitment to support and galvanize our marketing community. Learn more and apply to become a Board of Director or an HVDMA Ambassador ! Elijah Fernandez Social Media Student Ambassador

Current Memberships Corporate Members Adstra Complete Mailing Lists Data Axle Focus USA Lett Direct Response Solutions Wiland Alliant Cornerstone Services, Inc. Dataline Data Integrated Marketing Solutions LiftEngine Rickard Squared Anchor Computer Crosslists Estee Marketing Group Key Marketing Advantage Path2Response Whipple Direct Mail Individual Members Ava Yurchison iHeartMedia Brad Greenberg Cenveo Dan Wells DonorBureau Doug Sauerhaft GreatMailingLists.com Jeff Kobil Jeff Kobil Consulting Linda Santaite DSA Direct, LLC Michael Bryant Mike Bryant Marketing Richard Vergara HVDMA Barbara Osborne Barbara Osborne Consulting Bruce Reznik HVDMA Deborah Demore GrayHair Software Eric Streiff Eric Streiff Jon Bowman Salem One, Inc. Lori Badman LB Marketing Services Mike Soltis Aspire-North Risa Hoag GMG Public Relations, Inc. Becky Santaniello Mailinglists.com Corinna Kelly Authentic Brands Group Don Monell Aristotle Jay Schwedelson Subjectline.com Ken Dreifach ZwillGen, PLLC Mark Hammar Hammar Consulting Nicholas Francoeur Jara List Management Student Members Alexis Voss Metropolitan Community College Christiana Ferencz Fairfield University Jacalyn Pugliese Fairfield University Dilek Irmak SUNY New Paltz Jeremy Cosenza SUNY New Paltz Danielle Palawasta Fairfield University B2B Visibility Have a chance to sponsor an event! Email blasts to 800+ emails. Marketed on Social Media platforms. Shout out at our event including signage on tables. Career Dashboard Have access to our exclusive career dashboard. Post resumes or job postings for marketing professionals. Pricing Discounted Event Pricing Receive reduced event pricing as a member

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We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to use regression or not use regression, ensemble  models, clone, and more. Is Artificial Intelligence/Machine Learning Real? May 20, 2021 | 60 min | Webinar 12 Is Artificial Intelligence/Machine Learning Real? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to use regression or not use regression, ensemble models, clone, and more. Welcome Slide Presentation Mailinglists.com Mailinglists.com/Infinite Media provides postal, email, and telemarketing data to B2C/B2B direct marketers. Our new relationship with MDR makes us the first choice for marketers looking to acquire educational data including pre-K through grade 12, college, district level personnel, as well as all business and school administrators. We offer list and insert management and brokerage, data append and hygiene, plus co- op expertise. Our MailingListsXPRESS partnership with Dun & Bradstreet means access and affordability on D&B business data. To talk to customers, talk to us! Sponsor Speakers Laurie Schmidt Moderator Laurie is a Customer Experience Lead at Guideposts where she develops acquisition programs for the Inspirational and Non-Fiction Customer Audiences. A 25+ year veteran of the direct marketing industry, Laurie specializes in outside list analysis and modeling. Prior to joining Guideposts, Laurie managed offline and online programs at Consumer Reports, The Taunton Press, Synapse and Carol Wright Gifts. Asya Takken Speaker Asya Takken holds a B.A. in Mathematics and Ph.D. in statistics. For the past 5 years, she has worked in predictive modeling at Alliant, where she enjoys helping clients learn about their audiences and expanding their reach. Her prior work experience includes yield modeling at IBM, B2B data analysis at Cisco, as well as teaching high school mathematics. In her spare time, she enjoys hiking, skiing, cooking, and is looking forward to being able to resume travel. Joseph Godfrey Speaker Originally trained in mathematics and physics, I have been involved with information and communication technology since 1992. I joined Dataline in 2009 as a data scientist, to build predictive models of consumer behavior. I also teach as an adjunct professor of systems engineering at Virginia Tech, focusing on investment analysis and choice modeling. Emma Nicoletti Speaker Emma combines an education in advanced applied mathematics with a deep curiosity in the drivers and responses of consumer behavior, both simple and unexpected. With years of using established and innovative statistics to create predictive solutions for clients across markets, and with large companies like Epsilon, Seagate, Level 3, and Spectra Logic, Emma believes every brand deserves an audience as unique as their data and customers. Emma holds an M.S in Applied Statistics and a B.S. in Metallurgical Engineering from the Colorado School of Mines. As a Colorado native, Emma enjoys rock climbing, visiting new breweries, and quality time with her dogs.