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Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. WHERE’S MY PAPER? Mar 3, 2022 | 56 min | Webinar 19 WHERE’S MY PAPER? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Presentation Speaker Michael Streit Speaker Michael has 20 years of Direct Marketing expertise with RR Donnelley, Quantum Group, and Lindenemeyr Central partnering with some of the largest Catalog and Retailers in the world, focused on ROI-centered direct marketing programs. He also has deep experience launching UK and EU-based brands in the US. Lindenmeyr's parent company, CNG is engaged in global trade and sourcing, serving customers in over 100 countries worldwide with visibility into current supply chain challenges.

Join the HVDMA Board of Directors and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Join the HVDMA Board of Directors Are you passionate about marketing and eager to contribute your expertise to a dynamic and forward-thinking organization? Join the Board of Directors at HVDMA (Hudson Valley Direct Marketing Association) and be part of a team dedicated to driving education, fostering industry collaboration, and propelling marketing excellence. At HVDMA, we believe in the power of collective knowledge and collaborative efforts to shape the marketing landscape. As a member of the Board, you will work alongside a diverse group of accomplished professionals, leveraging your skills and insights to guide the direction of our association. Together, we aim to elevate marketing practices, empower professionals, and champion the growth and success of our members. Benefits of serving on the HVDMA Board of Directors: 1. Influence and Impact: Play a pivotal role in shaping the future of marketing by contributing your knowledge, experience, and ideas to steer HVDMA's initiatives and programs. 2. Networking Opportunities: Collaborate with a talented group of marketing experts, forging valuable connections and building relationships with industry leaders, influencers, and like-minded professionals. 3. Professional Development: Expand your skill set and gain valuable experience through active participation in board meetings, committees, and events/webinars. 4. Industry Recognition: Enhance your professional reputation by serving on the Board of an esteemed marketing association, establishing yourself as a thought leader and influencer in the field. 5. Community Engagement: Engage with the broader marketing community, contributing to HVDMA's outreach efforts, organizing events, and fostering a sense of camaraderie among marketing professionals. Join the HVDMA Board of Directors today and be part of a passionate, results-driven team dedicated to advancing the marketing industry. Together, we can create a brighter future for marketers everywhere. *Restrictions* Membership: To become a board member it is expected to be a past or present member for at least 1 year. Exclusivi ty: We kindly request that you do not hold another Board position at a different marketing organization while serving with us. This helps us ensure a dedicated focus on our mission. Commitment: Board members are expected to attend four annual Board of Directors meetings and join us for our delightful annual Holiday Party. Active Participation: We value active involvement from all members. To maintain the efficiency of our organization, we kindly request that you do not miss three or more consecutive committee or Board meetings. Employment Status: We welcome all employment statuses. If you are retired, we highly recommend considering our ambassador position. To apply, utilize the form at the bottom of this webpage. For any questions please email, hvdma@hvdma.org . Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. Interested in becoming an HVDMA Ambassador? Apply Here. For any questions please email, hvdma@hvdma.org. Board of Directors Application We're thrilled that you're interested in joining the Board of Directors at HVDMA! As a member of our esteemed Board, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select position Next BOD Application

Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Mar 21, 2023 | 49 min | Webinar 24 Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Their core competency involves identifying, procuring, and leveraging data to help clients acquire new business, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Ava Yurchison Speaker Ava Yurchison is an account executive with a focus in digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles however she has been in her current position since 2020. Her job functions include building custom marketing plans for business and organizations across with United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her fiancé are massive sports fans – Go Yankees, Rangers and Vikings!

We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to use regression or not use regression, ensemble  models, clone, and more. Is Artificial Intelligence/Machine Learning Real? May 20, 2021 | 60 min | Webinar 12 Is Artificial Intelligence/Machine Learning Real? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to use regression or not use regression, ensemble models, clone, and more. Welcome Slide Presentation Mailinglists.com Mailinglists.com/Infinite Media provides postal, email, and telemarketing data to B2C/B2B direct marketers. Our new relationship with MDR makes us the first choice for marketers looking to acquire educational data including pre-K through grade 12, college, district level personnel, as well as all business and school administrators. We offer list and insert management and brokerage, data append and hygiene, plus co- op expertise. Our MailingListsXPRESS partnership with Dun & Bradstreet means access and affordability on D&B business data. To talk to customers, talk to us! Sponsor Speakers Laurie Schmidt Moderator Laurie is a Customer Experience Lead at Guideposts where she develops acquisition programs for the Inspirational and Non-Fiction Customer Audiences. A 25+ year veteran of the direct marketing industry, Laurie specializes in outside list analysis and modeling. Prior to joining Guideposts, Laurie managed offline and online programs at Consumer Reports, The Taunton Press, Synapse and Carol Wright Gifts. Asya Takken Speaker Asya Takken holds a B.A. in Mathematics and Ph.D. in statistics. For the past 5 years, she has worked in predictive modeling at Alliant, where she enjoys helping clients learn about their audiences and expanding their reach. Her prior work experience includes yield modeling at IBM, B2B data analysis at Cisco, as well as teaching high school mathematics. In her spare time, she enjoys hiking, skiing, cooking, and is looking forward to being able to resume travel. Joseph Godfrey Speaker Originally trained in mathematics and physics, I have been involved with information and communication technology since 1992. I joined Dataline in 2009 as a data scientist, to build predictive models of consumer behavior. I also teach as an adjunct professor of systems engineering at Virginia Tech, focusing on investment analysis and choice modeling. Emma Nicoletti Speaker Emma combines an education in advanced applied mathematics with a deep curiosity in the drivers and responses of consumer behavior, both simple and unexpected. With years of using established and innovative statistics to create predictive solutions for clients across markets, and with large companies like Epsilon, Seagate, Level 3, and Spectra Logic, Emma believes every brand deserves an audience as unique as their data and customers. Emma holds an M.S in Applied Statistics and a B.S. in Metallurgical Engineering from the Colorado School of Mines. As a Colorado native, Emma enjoys rock climbing, visiting new breweries, and quality time with her dogs.

Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Feb 18, 2021 | 61 min | Webinar 8 Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision-makers, lack of adequate introductions and referrals. Rob will address these issues and discuss alternative ways to achieve success in these vital areas. Presentation Rickard Squared Rickard Squared is a data-driven direct marketing agency focused on leveraging data for customer acquisition and retention online and off. For more than 30 years we have been keenly focused on optimizing our clients' return on investment from data solutions. We have a strong reputation as a company that can source best in breed consumer and business data in all channels. Sponsor Speakers Rob Fishman Speaker Drawing on over 35 years of business ownership, Rob Fishman is a partner and owner of Sandler Training of Hauppauge, a Long Island-based company that focuses on executive leadership, sales management, and the sales process. He has coached, trained, and mentored sales and sales management teams, as well as executive leadership on the Sandler systems and team-building to help his clients extract the growth and profitability they are seeking.

2025 HVDMA Holiday Party December 4th, 2025 The HVDMA 2025 Holiday Party was held on Thursday, December 4th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2025 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing audiences and data company that retail and media brands trust to help them grow and thrive. Marketers who use Wiland’s audience and data products in their multichannel campaigns are able to target their messages with maximum accuracy to the people most likely to respond, resulting in increased revenue, profit, and the highest possible ROI. Learn more at www.wiland.com . Lunch Sponsor Whipple Direct Mail Whipple Direct Mail provides turnkey direct mail solutions for leading consumer brands, combining extensive internal expertise with established relationships across a network of the industry's top-tier service providers. Cocktail Sponsor

Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes May 20, 2025 | 52 min | Webinar 41 Navigating the Paper Market Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! In the ever-evolving paper industry, staying updated on market trends is crucial for strategic planning. Join us for an exclusive 60-minute webinar that delves into the current state of the paper market, focusing on the significant effects of imports, tariffs, and capacity reductions. Key Topics: Tariffs: Analysis on the influences from Canada and Mexico, and their short-term effects on the market. Uncoated Freesheet: Mill Capacity: Understanding the current state and future projections. Foreign Influence: How international factors are shaping the market. Scheduled and Potential Changes: What’s on the horizon for the industry. Coated Freesheet: Mill Capacity: Key insights into production capabilities. Foreign Influence: The impact of global market dynamics. Scheduled and Potential Changes: Upcoming alterations to keep an eye on. Direct Marketing: The role of paper in the overall printing landscape. How and where it fits relative to commercial print, packaging etc. Don’t miss this opportunity to gain actionable insights and stay ahead in the dynamic paper market. Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speakers Thomas Reilly Sales Manager at Lindenmeyr Munroe Tom Reilly brings over 42 years of comprehensive experience in the paper distribution business, including roles in customer service, purchasing, sales, and sales management. Currently serving as a Sales Manager at Lindenmeyr Munroe, Tom is responsible for developing customized paper procurement programs and managing efficient inventory control processes. His career also includes significant roles at Alling & Cory Paper Co. and Zellerbach Publishing Papers. Tom holds a Bachelor of Science degree in Communication Studies from the State University of New York at Oswego. With a passion for optimizing inventory control and a commitment to client satisfaction, Tom continues to make a substantial impact in the industry. Robert Altman National Accounts Manager at Lindenmeyr Munroe Robert Altman brings 28 years of expertise to his role at Lindenmeyr Munroe, where he designs and implements comprehensive paper and wide format programs for printers and Fortune 500 companies. As National Accounts Manager, Robert focuses on creating customized solutions that deliver cost savings and improve operational efficiencies, ranging from managing large direct mail campaigns to day-to-day marketing materials. Prior to Lindenmeyr Munroe, he gained valuable logistics experience at Consolidated Freightways and showcased his entrepreneurial spirit as the founder of S’cape Lawn Management Inc. Based in Teterboro, New Jersey, Robert is married with four children and four grandchildren. Deeply committed to both his industry and family, he consistently strives to deliver innovative programs that benefit his clients and the community alike.

Robert Sawyer Founders Award This award was named in honor of Robert (Bob) Sawyer, an original founder of the HVDMA. HVDMA presents this award annually to an individual who has contributed in an exceptional way to the professionalism of the direct marketing industry and the development of the HVDMA. 2024: Chris Ragusa, Estee Marketing Group 2023: Lori Badman, LB Marketing Services 2022: Christine Pelczar, Rickard Squared 2021: Ken Kraetzer, cbsi Services 2020: Mark Rickard, Rickard Squared 2019: Jeff Kobil 2018: Richard Vergara 2017: Michael Feldstein, Boardroom 2016: Margaret O'Halloran, ProCirc 2015: Sheryl Benjamin, Lake Group Media 2014: JoAnne Monfradi Dunn, Alliant 2013: John LaGreca, Federal Direct 2012: Lauretta Harris, Write Communications, Inc. 2011: Joe Furgiuele, Furgiuele & Company, Inc. 2010: Amy Altmann, Boardroom, Inc. 2009: Rich Mercado, Rich Direct 2008: Laura L. Smith, RMI Direct Marketing 2007: Brian Kurtz, Boardroom Inc. 2006: Helen Hoart, Staywell Consumer Health Publishing 2005: Martin Stein, RMI Direct Marketing Inc. 2004: Marty Edelston, Boardroom, Inc. 2003: Bob Sawyer, Sawyer Direct 2002: Leon Henry, Leon Henry, Inc.

Navigating Q4's Marketing Maze: A Virtual Panel on Integration, Tactics, & Metrics July 16, 2024 | 53 min | Webinar 36 Navigating Q4s Marketing Maze Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Mailinglists.com Elevating Campaigns with Precision Data Spanning nearly three decades as leaders in the data industry, Mailinglists.com is your premier partner for an extensive array of targeted data lists, encompassing business, consumer, educational, MCA/UCC data, and more. Our collaboration with Dun & Bradstreet grants you access to unparalleled B2B data, complemented by personalized, expert advice from our seasoned team to boost your campaigns. Established by Steven Sheck, our foundation is built on a relentless pursuit of innovation, trust, and delivering customer-focused solutions. Explore how our dedication to precision and expertise can transform your marketing outcomes. Sales Brochure Moderator Becky Santaniello VP, Sales at Mailinglists.com Becky has been a member of the list industry since 1987 after graduating from Rutgers University with a BA in Communication. In her current role she is responsible for new business development, and advising B2B, B2C, and Higher Education clients on list marketing strategies, including segmentation and prospecting, as well as customer identity resolution. She has held volunteer positions with NEMOA and is a current board member of the Hudson Valley Direct Marketing Association. Speakers Melissa Angus VP, Sales at Mailinglists.com As Director, Marketing Solutions, Melissa Angus brings over 20 years of experience in advertising and marketing sales, strategy, customer service experience in fashion/retail, cpg, home décor, food & gift, consumer electronics, financial services and telecom as well as subscription-based businesses. Prior to her current role, Angus served as VP, Customer & Partner Success for a referral marketing/tech start-up, Zaptitude; Sr. Account Director of Sales at an experiential, social marketing firm, House Party; Account Director of digital advertising sales at About.com (A New York Times Company), and National Ad Sales Planner for Lifetime Television. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Kim Fitzgerald Senior Director, Audience Solutions at Alliant Kim Fitzgerald is a highly accomplished professional with an outstanding track record spanning over 25 years in the dynamic field of direct marketing. With a wealth of expertise across multiple channels in both the Consumer and B2B sectors, Kim has consistently demonstrated her ability to navigate the ever-evolving landscape of direct marketing. Recently appointed as the Senior Director, Audience Solutions Sales at Alliant, she continues to leverage her deep industry knowledge to drive innovative solutions and deliver value to her clients. Throughout her career, Kim has been recognized for her exceptional results and unwavering dedication to her clients. Her deep passion for her profession is evident in every project she undertakes. Kim firmly believes in the power of cultivating positive energy, fostering an insatiable curiosity, embracing moments of joy and laughter, and continually striving for personal growth and development. Located in Morristown, New Jersey, Kim is a proud alumna of Rutgers University, where she earned her Bachelor of Arts degree. By combining her extensive experience, strategic mindset, and commitment to excellence, Kim consistently delivers extraordinary outcomes that exceed expectations. Her unwavering commitment to client success and pursuit of professional growth make her an invaluable asset in the direct marketing industry. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Steve Mickolajczyk VP, CRM Strategy at Marketsmith, Inc. A veteran of the direct marketing industry with experience on both the client side and agency side, Steve provides strategic direction, planning, and client servicing for direct marketing clients. As Vice President for CRM Strategy Steve helps companies understand their customers and grow their businesses via customized CRM design, builds, and implementation.

Direct Mail and AI Where Traditional Meets New Age June 24, 2025 | 52 min | Webinar 43 Direct Mail and AI – Where Traditional Meets New Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Are you ready to revolutionize your direct marketing campaigns? Join us for an illuminating webinar, "Direct Mail and AI – Where Traditional Meets New Age," where classic direct mail strategies merge with cutting-edge AI technology to create more effective and streamlined marketing efforts. What You'll Learn: In this session, we'll dive deep into the synergistic world of Direct Mail and Artificial Intelligence, covering key areas such as: AI-Powered Campaign Planning: Discover how generative AI can be used to craft a compelling direct marketing campaign from the ground up. Project Planning Essentials: Understand the critical elements required for planning a successful direct mail project. AI Assistance: Learn where AI can make the most impact and how to integrate it seamlessly into your marketing strategies. Best Practices for Prompting: Gain insights into the best practices for crafting prompts that yield the most effective AI-driven planning results. Sponsor Data-Axle, DonorBase Data Axle Nonprofit drives powerful results by harnessing data-driven analytics and cutting-edge technology to provide insightful, targeted strategies within an omnichannel environment. Our mission is to empower nonprofits to effectively reach and engage their audiences across multiple platforms, ensuring a cohesive and impactful message that fosters long-term support for their missions. Our dedicated team provides unparalleled service with a collaborative approach that prioritizes each nonprofit’s unique needs. Together, we create pathways for sustainable growth and meaningful impact. Speakers Jon Bowman Director of Business Development - Direct Marketing at Salem One Jon Bowman has an undergraduate business degree from the University of North Carolina at Charlotte and an MBA from Wake Forest University. Jon owned PostMark, Inc a direct marketing firm based in Winston-Salem, NC for 25 years. In 2019 Salem One acquired PostMark, Inc. With Salem One Jon leads the direct marketing business development team. He has spoken at multiple National Postal Forums, many Postal Customer Councils, and guest lectured at several universities on the topic of direct marketing. During his free time, he volunteers with Boy Scouts, Blue Ridge Trout Unlimited, and A Bed and A Book. He and his wife Beth have two sons, both Eagle Scouts. Taylor Gerkin Direct Marketing Project Management Team Leader at Salem One Taylor is a results-driven Direct Marketing Project Management Team Leader at Salem One, specializing in overseeing complex marketing campaigns and driving operational efficiency. With a Bachelor of Science in Business Administration from UNC Greensboro and currently pursuing a Master of Science in Business Analytics at UNC Wilmington, Taylor combines strategic project management expertise with data-driven decision-making. Holding both a USPS Mail Design Professional Certification and an Idealliance Printing Planning & Estimating Master Certification, Taylor brings deep industry knowledge in direct mail, print production, and cost-efficient marketing execution. Passionate about optimizing marketing processes and delivering impactful campaigns, Taylor leads teams to success through innovation, collaboration, and analytical insight.

2025 Privacy Law: Crucial Updates for Data Brokers July 15, 2025 | 59 min | Webinar 44 2025 Privacy Law Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! As we move into 2025, the dynamic landscape of privacy laws continues to evolve, bringing new challenges and responsibilities for data brokers. Join us for our latest webinar, "2025 Privacy Law: Crucial Updates for Data Brokers," where we will navigate these pivotal changes and what they mean for your business. Building on the insights from previous years, we will: Analyze the Latest Legal Risks and Responsibilities: Stay informed about the most recent legislative developments and how they impact data brokers. Current Regulatory Trends: Gain a clear understanding of ongoing regulatory trends and their implications for data-driven marketing and operations. Operational Impact: Learn how these changes affect everyday practices and strategic planning within your organization. Practical Advice and Insights: Receive actionable advice and critical insights to help you adapt and ensure compliance in this complex regulatory environment. Sponsor RMI Direct Marketing, Inc. 2025 marks the 40th anniversary of RMI Direct Marketing. Since our inception in 1985, we have been a privately owned direct marketing firm and now offer List Brokerage, List Management, and Digital Services. Our expertise spans the non-profit and consumer marketplace and our goal is to find the ideal prospect combined with the right message. At RMI, our clients receive personalized, world-class service from a long-standing, dedicated and professional staff. Let us put our experience to work for your next campaign. Speaker Ken Dreifach Member at ZwillGen, PLLC Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative.

Join the HVDMA as an Ambassador and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. To apply, utilize the application below. For any questions please email, hvdma@hvdma.org. Interested in becoming an HVDMA Board of Director? Apply Here Student Ambassador Positions: Click for more information Job Posting Dashboard Ambassador Social Media Ambassador Resume Dashboard Ambassador Content Writer Ambassador Ambassador Application We're thrilled that you're interested in helping the HVDMA! As an ambassador of our esteemed association, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select committee Student Ambassador Role Select Role Next Ambassador Applicaton Have a question about becoming an Ambassador? We're here to help! Submit your query through this form and we'll promptly provide the answers you need to get started on this exciting opportunity. First name Last name Email Write a message I want to subscribe to the newsletter. Thanks for submitting! Submit