Postal Power Oct 10, 2023 | 55 min | Webinar 29 Postal Power Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW 30% Mail Growth Incentive for Marketing Mail in 2024 2024 USPS Promotions, discount amounts, and how to participate. USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry. 2024 Postage Projections, percentages, and timelines to aid in budgeting. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Complete Mailing Lists Complete Mailing Lists offers consumer, business, political, and specialty mailing lists designed to help your clients market their products and services via direct mail. Our lists are comprehensive, accurate, and deliverable and can make a massive difference in the success of your client's marketing campaigns. The CML team averages more than 25 years of experience recommending postal lists, and even telemarketing & email data. We are also a newly Coupa Verified approved USPS vendor. Sponsor Speaker Deborah Damore Director, Postal Affairs at Enru Logistics & Postal Optimization Deborah has a twenty-plus year career in the mailing and logistics industry with extensive experience supporting multiple internal print plant and comail operations as well as external third-party logistics and co-services clients’ postal needs. She has a degree in computer science and has studied supply chain management at the Illinois Governors State University. Deborah serves as the Secretary of PostCom and chairs their Flats Mailing Committee, she is also the Chairperson for the American Catalog Mailers Association Postal Committee. Deborah has recently been elected as the Vice Chair of the Mailers Technical Advisory Committee (MTAC) term beginning January 2024.

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Do This, Not That: NEW Email Marketing Techniques That Work June 27, 2022 | 57 min | Webinar 18 Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

2023 HVDMA Holiday Party December 7th, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2023 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. Learn more at www.wiland.com . Lunch Sponsor Blue Horse Data BHD Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions April 23, 2024 | 42 min | Webinar 34 2024 Postal Insights Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Kodi Collective Kodi Collective™ (a CJK Group company) is a leading marketing execution services provider, serving B2B and B2C brands and publications. They are a one-stop-shop for customers seeking to reach their markets through multiple channels, offering a full spectrum of offset print, digital print, direct mail, marketing procurement and creative production services. Building on 100+ years of expertise and dedication to serving publishers across many end markets, their innovative solutions tackle the opportunities and challenges their customers are facing today. Speaker Deborah Damore Director of Postal Affairs & Operations @ Enru Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Presently, she holds the position of Director of Postal Operations and Affairs for Enru Logistics and Postal Optimization, leveraging her deep industry knowledge and mailing acumen to help drive their businesses to new heights. Through experience in serving the third-party market she has worked with mailers from multiple verticals to understand and benefit their interests, including the financial sector, direct marketers, publishers, catalogers, package shippers, and nonprofit organizations. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work group and user groups at Mailers Technical Advisory Committee (MTAC) and Postal Customer Council (PCC), as well as being on the executive committee with PostCom as their elected Secretary and chair of the Flats Mailing Committee. Deb is also the Postal Chairperson for the American Catalog Mailers Association and has a degree in computer science, and continued studies of supply chain management.

Participate in the HVDMA Silent Auction and support the growth and advancement of the marketing sector. Your contributions fuel academic scholarships for budding marketers and recognize remarkable industry professionals. Silent Auction Donation Benefits Company logo will be prominently displayed with item on auction table Recognition and thanks for support will be announced with donation winner Company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. Company donation will be displayed on HVDMA Holiday Party Group. HVDMA's Annual Silent Auction Silent Auction Donation Opportunities We welcome a wide range of items, from unique experiences to coveted collectibles. If you're looking for donation ideas, please consider contributing via our Amazon wishlist. Your generosity will help us continue our mission and create opportunities for the next generation of professionals. Popular items include electronics, gift certificates, wine baskets, and event tickets. While we appreciate all donations, a value of $100+ is requested. Check out who already donated! To inquire, email us at fundraising@hvdma.org Check out our past 2023 Donations How Does HVDMA Utilize My Contributions? Silent Auction contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on two main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your donation allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Have any que stions? Email us at Fundraising@hvdma.org Gift a Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

Quick Win Email Tips What is working NOW! July 25, 2023 | 55 min | Webinar 27 Quick Win Email Tips – What is working NOW! Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today! Key Takeaways: Subject line tips to increase open rates Ideal sending days/frequencies Major pitfalls to avoid Quick wins; CTA buttons, landing page content and more! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Sponsor Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company whose portfolio includes SubjectLine.com and Guru Events. Schwedelson is a recognized marketer who plays a significant part in sharing thought leadership throughout the industry. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.

2023 Fall Networking Event September 20th, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! DSA Direct, LLC DSA Direct, LLC is a direct marketing agency with over 30 years of experience providing firms with customer acquisition solutions, targeted audiences, database solutions, and revenue streams by monetizing customer contacts. Our expertise will guide you through the process to achieve your marketing goals. DSA embraces your marketing objectives and focuses on your success. Contact them today! Sponsor

Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing June 10, 2025 | 52 min | Webinar 42 Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! This summer marks a turning point in the postal industry with a series of significant changes on the horizon. We expect on July 13th, 2025, an anticipated postage increase will take effect, alongside the introduction of new promotional offerings featuring double-digit incentives. Additionally, the retirement of NDC discounts and entry will reshape the current landscape. The Bulk Mail Center (BMC) network, established 54 years ago following the Postal Reorganization Act of 1970, has long been a cornerstone of the postal system. Since the early 1990s, mailers have been dropshipping into these centers, now known as Network Distribution Centers (NDCs). This July will mark the end of an era as these changes come to fruition. Sponsor GrayHair Software GrayHair unlocks actionable insights from customer and postal data for the world's top companies. We give decision-makers valuable customer insights by turning data into actionable, business-ready intelligence. This intelligence allows company leaders to make decisions that reduce cost and significantly improve essential business processes: marketing campaign effectiveness, fraud prevention, customer experience, and mail operations. Learn more about GrayHair’s Solutions. Speakers Deborah Damore Head of Postal Affairs at GrayHair Software Solutions As the Head of Postal Affairs for GrayHair Software Solutions, Deborah brings over two decades of experience. She has an extensive history of driving success and innovation across the third-party mailing market. Her career includes working with mailers in various sectors – including financial services, insurance, direct marketing, publishing, cataloging, and nonprofits. Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work groups and user groups at Mailers Technical Advisory Committee (MTAC) and currently serves as the Industry Vice Chair.

NEW! Email Marketing Tips & Trends That Work May 07, 2024 | 53 min | Webinar 35 NEW! Email Marketing Tips & Trends That Work Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Guru Events Sponsor Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Speaker Jay Schwedelson Founder, President & CEO at Outcome Media/SubjectLine.com As one of America’s top marketing experts, Jay Schwedelson provides the latest, research-backed knowledge and best practices to marketers of all sizes and industries. His newly launched podcast “Do This, Not That!: For Marketers” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in in the entire country. Jay gained much of this expertise as the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide where he’s led the testing of more than 15 million subject lines. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company with a portfolio which includes three organizations: 1) Outcome Media, the leading demand generation agency for many of largest brands in the world, 2) Subjectline.com, and 3) GURU Events, which puts on the GURU conference, the world’s largest email marketing event, as well as other major marketing events which attract more than 30,000 attendees annually. Jay was inducted into the Hall of Fame at his alma mater, University of Florida College of Journalism and Communications, in recognition of career excellence.

Meet the Board of Directors at HVDMA comprising of passionate marketing professionals setting the strategic direction for the organization. Discover their unique expertise and dedication to the marketing community. Board of Directors Meet our esteemed Board of Directors. Comprised of passionate marketing professionals, they bring their individual expertise and dedication together to drive the mission of HVDMA. Their collective insights and efforts set the strategic direction for our association. We are excited to introduce them to you, as each one of them plays a crucial role in upholding our commitment to support and inspire our marketing community. Learn more and apply to become a Board of Director or an HVDMA Ambassador ! Heather Winnicki President Braden Salas Administrator, Treasurer Kim Fitzgerald Membership Sheryl Benjamin Awards & Scholarships Jean Liguori Vice President Christine Pelczar Virtual Programming Lori Sloves Awards & Scholarships Becky Santaniello Membership & In-Person Programming Heidi Thibodeau Membership Mark Rickard Secretary Belkys Reyes Fundraising Kathy Stivaletti Fundraising Richard Vergara Fundraising HVDMA Ambassadors Introducing our valued HVDMA Ambassadors. Committed and passionate contributors to our cause, each one leverages their unique skills and experiences to further HVDMA’s mission. Their individual collaborative engagements with our Board Committees on project-based assignments significantly enhance our outreach and service to the marketing community. We are thrilled to present them to you, as each contributes meaningfully towards our commitment to support and galvanize our marketing community. Learn more and apply to become a Board of Director or an HVDMA Ambassador ! Elijah Fernandez Social Media Student Ambassador

Robert Sawyer Founders Award This award was named in honor of Robert (Bob) Sawyer, an original founder of the HVDMA. HVDMA presents this award annually to an individual who has contributed in an exceptional way to the professionalism of the direct marketing industry and the development of the HVDMA. 2024: Chris Ragusa, Estee Marketing Group 2023: Lori Badman, LB Marketing Services 2022: Christine Pelczar, Rickard Squared 2021: Ken Kraetzer, cbsi Services 2020: Mark Rickard, Rickard Squared 2019: Jeff Kobil 2018: Richard Vergara 2017: Michael Feldstein, Boardroom 2016: Margaret O'Halloran, ProCirc 2015: Sheryl Benjamin, Lake Group Media 2014: JoAnne Monfradi Dunn, Alliant 2013: John LaGreca, Federal Direct 2012: Lauretta Harris, Write Communications, Inc. 2011: Joe Furgiuele, Furgiuele & Company, Inc. 2010: Amy Altmann, Boardroom, Inc. 2009: Rich Mercado, Rich Direct 2008: Laura L. Smith, RMI Direct Marketing 2007: Brian Kurtz, Boardroom Inc. 2006: Helen Hoart, Staywell Consumer Health Publishing 2005: Martin Stein, RMI Direct Marketing Inc. 2004: Marty Edelston, Boardroom, Inc. 2003: Bob Sawyer, Sawyer Direct 2002: Leon Henry, Leon Henry, Inc.

The New State Privacy Laws: A Primer for Data Companies April 25, 2023 | 60 min | Webinar 26 The New State Privacy Laws: A Primer for Data Companies Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Request Slides Dataline Data Dataline is a provider of consumer marketing information, digital audiences, and custom modeling and analytic services. Our clients are primarily major publishers, large financial institutions, major insurers, non-profit organizations, online retailers, and well-known catalogers. Our innovative approach to data modeling enables us to provide our clients with custom audience prospects. Sponsor Speakers Ken Dreifach Speaker Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative. Hannah Schaller Speaker Hannah Schaller advises on a variety of privacy, alt data, and marketing matters, including data provenance, international data transfers, emarketing laws, and product counseling. She also assists both data providers and data purchasers with alt data diligence. Alongside her counseling and alt data work, Hannah helps draft and negotiate data protection agreements and commercial contracts.